Atlanta

GAAtlanta-Sandy Springs-Roswell, GA

Real Estate Market Analysis

Q3 2025 Report
$415,000–$425,000 (flat to +1% YoY)
Median Home Price
~5.1 million (metro area)
Population
~$82,000 (metro area, 2024 estimate)
Median Income
Ranges from B to A- (Niche, metro area)
School District Rating

Market Overview

Property Values

$415,000–$425,000 (flat to +1% YoY)
Median Home Price
Not specified (typical range: $200–$250/sqft)
Price per Sq Ft
0% to +1% (median); -4.4% (average, per Zillow)
YoY Change

Market Performance

Days on Market42 days (July 2025)
Market TypeBalanced, shifting toward buyer-friendly
Months of SupplyInventory up 44% YoY (Feb 2025); 9,367 homes for sale in June 2025 (+10.2% MoM)

Sales Activity

Sales Volume3,516 homes sold in Feb 2025 (-10.7% YoY); sales down 5–10% YoY
Metro AreaAtlanta-Sandy Springs-Roswell, GA
Population~5.1 million (metro area)

Economic Indicators

Employment & Growth

Unemployment Rate~3.5% (metro, early 2025 estimate)
Job Growth Rate~2% annually (metro, 2024–2025)
Median Household Income~$82,000 (metro area, 2024 estimate)

Major Employers

  • Delta Air Lines
  • Emory University & Healthcare
  • The Home Depot
  • Coca-Cola Company
  • UPS
  • AT&T

Demographics

~5.1 million (metro area)
Population
34.5 years (metro area)
Median Age
~1.2% annually (metro, 2024–2025)
Population Growth
~40% bachelor's degree or higher (metro)
Education Level

Family Composition

Mix of young professionals, families, and retirees; strong in-migration from other states

Key Industries

Logistics & TransportationHealthcareTechnologyFilm & MediaFinanceEducation

Education

School District

Ranges from B to A- (Niche, metro area)
District Rating

Top Schools

  • North Atlanta High School
  • Grady High School
  • Walton High School (Cobb)
  • Chamblee Charter High School

Higher Education

  • Georgia Tech
  • Emory University
  • Georgia State University
  • Spelman College
  • Morehouse College

Infrastructure & Development

Major Projects

  • Atlanta BeltLine expansion
  • Hartsfield-Jackson Airport upgrades
  • Microsoft Quarry Yards campus (paused but land held)

Transportation

  • MARTA expansion plans
  • I-285/I-20 interchange upgrades

Planned Developments

  • Mixed-use projects in Midtown, Westside, and Perimeter Center

Lifestyle & Amenities

Recreation

  • Atlanta BeltLine trails
  • Piedmont Park
  • Chattahoochee River National Recreation Area

Dining & Entertainment

  • Ponce City Market
  • Buckhead Village District
  • Truist Park (Braves)

Cultural Attractions

  • High Museum of Art
  • Fox Theatre
  • Atlanta Symphony Orchestra

Investment Analysis

Investment Opportunities

  • Rising inventory creates more negotiation leverage for buyers
  • Steady job growth supports long-term demand
  • Strong rental market due to in-migration

Growth Outlook

Moderate appreciation expected; no crash forecasted, but slower growth likely

Market Risks

  • Sales volume down 5–10% YoY
  • Price growth flattening; some neighborhoods seeing declines
  • Interest rates remain elevated, impacting affordability

Rental Market

Strong demand; rents stable to slightly rising, especially in intown neighborhoods

Marketing Intelligence

Target Demographics

  • Millennials (first-time and move-up buyers)
  • Relocating professionals
  • Investors seeking rental properties

Marketing Channels

  • Zillow, Realtor.com, Redfin
  • Social media (Instagram, Facebook)
  • Local real estate events

Pricing Strategies

Price at or slightly below recent comps to attract offers; be prepared for negotiations

Common Objections & Response Strategies

Objection: High interest rates make buying unaffordable

Response Strategy:

Emphasize seller concessions, rate buydowns, and long-term equity growth

Objection: Market may decline further

Response Strategy:

Share data on price stability and strong job/population growth

Objection: Too much competition from other buyers

Response Strategy:

Highlight increased inventory and more negotiation power for buyers

Professional Recommendations

1

Advise sellers to price competitively and offer concessions to attract buyers.

2

Educate buyers on negotiation leverage and available incentives.

3

Target marketing to local move-up buyers and relocating professionals.

4

Stay informed on submarket trends and price shifts.

5

Highlight Atlanta’s economic stability and long-term growth potential in all client communications.

Competitive Analysis

Comparable Markets

  • Charlotte, NC
  • Dallas, TX
  • Nashville, TN

Market Positioning

Atlanta is a stable, moderately appreciating market with strong fundamentals but less explosive growth than Sunbelt peers

Competitive Advantages

  • Diverse economy
  • Major transportation hub
  • Strong rental demand

Price Comparison

Median prices lower than Dallas and Nashville, higher than Charlotte

Investment Metrics

5–6% (typical for SFR and small multifamily)
Cap Rates
4–5% gross yield (metro average)
Rental Yields
~18–20 (metro average)
Price-to-Rent
Positive cash flow possible in select intown and suburban neighborhoods
Cash Flow
2–3% annual appreciation (2025–2026 forecast)
Appreciation

Buyer Journey Insights

First-Time Buyers

Benefit from increased inventory and concessions; affordability remains a challenge, but more options available.

Move-Up Buyers

Strong position to negotiate on both sale and purchase; can leverage equity from previous home.

Downsizers

More choices in condos/townhomes; sellers more willing to negotiate.

Investors

Rental demand remains strong; focus on neighborhoods with stable rents and lower price volatility.

Relocators

More inventory and stable prices make timing less critical; local job market remains a draw.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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