Glendale

CALos Angeles-Long Beach-Anaheim

Real Estate Market Analysis

Q3 2025 Report
$1,175,000 (June 2025)
Median Home Price
~196,000 (2024 estimate)
Population
$82,000 (2024 estimate)
Median Income
Above average (Glendale Unified School District)
School District Rating

Market Overview

Property Values

$1,175,000 (June 2025)
Median Home Price
$729 (June 2025)
Price per Sq Ft
+6.8% (June 2024–June 2025)
YoY Change

Market Performance

Days on MarketData not specified, but homes are selling faster than previous years (seller's market)
Market TypeSeller's Market
Months of SupplyLow (indicative of a seller's market)

Sales Activity

Sales Volume297 homes available as of early 2025
Metro AreaLos Angeles-Long Beach-Anaheim
Population~196,000 (2024 estimate)

Economic Indicators

Employment & Growth

Unemployment Rate~4.5% (Los Angeles County, 2025 estimate)
Job Growth Rate~1.2% (2024–2025, LA County)
Median Household Income$82,000 (2024 estimate)

Major Employers

  • Disney (Glendale Creative Campus)
  • DreamWorks Animation
  • Glendale Adventist Medical Center
  • Glendale Unified School District
  • City of Glendale

Demographics

~196,000 (2024 estimate)
Population
41.2 years
Median Age
Stable, slight growth (<1% per year)
Population Growth
~40% bachelor's degree or higher
Education Level

Family Composition

Mix of families, professionals, and retirees; strong Armenian-American community

Key Industries

Entertainment/MediaHealthcareEducationRetailProfessional Services

Education

School District

Above average (Glendale Unified School District)
District Rating

Top Schools

  • Herbert Hoover High School
  • Crescenta Valley High School
  • Mark Keppel Elementary

Higher Education

  • Glendale Community College
  • Nearby: Caltech, Occidental College, USC

Infrastructure & Development

Major Projects

  • Glendale Downtown Specific Plan updates
  • Brand Boulevard revitalization

Transportation

  • Metrolink/Amtrak station upgrades
  • Bus rapid transit expansions

Planned Developments

  • Mixed-use residential/retail projects in downtown
  • Affordable housing initiatives

Lifestyle & Amenities

Recreation

  • Verdugo Mountains hiking
  • Brand Park
  • Deukmejian Wilderness Park

Dining & Entertainment

  • Americana at Brand
  • Downtown Glendale restaurants
  • Alex Theatre

Cultural Attractions

  • Museum of Neon Art
  • Armenian American Museum
  • Historic Alex Theatre

Investment Analysis

Investment Opportunities

  • Strong appreciation potential in established neighborhoods
  • High rental demand due to proximity to LA
  • Luxury and multifamily development

Growth Outlook

Positive; continued demand and limited inventory support price growth

Market Risks

  • High entry price limits cash flow
  • Potential for interest rate increases
  • Regulatory changes (rent control, zoning)

Rental Market

Strong demand; low vacancy, but yields may be compressed due to high prices

Marketing Intelligence

Target Demographics

  • Young professionals
  • Move-up families
  • Investors (multifamily, luxury)
  • Relocators from LA core

Marketing Channels

  • Zillow, Redfin, Realtor.com
  • Instagram, Facebook, YouTube
  • Local print and community events

Pricing Strategies

Price at or just below recent comps to drive competition in a seller's market

Common Objections & Response Strategies

Objection: Prices are too high for my budget

Response Strategy:

Present financing options, highlight long-term appreciation, and suggest smaller or alternative neighborhoods.

Objection: Homes sell too quickly; I can't compete

Response Strategy:

Prepare buyers with pre-approval, flexible terms, and escalation clauses.

Objection: Older homes need too much work

Response Strategy:

Highlight renovation loans, connect with trusted contractors, and emphasize value-add potential.

Professional Recommendations

1

Educate buyers on pre-approval and competitive offer strategies.

2

Advise sellers to stage and price aggressively for quick sales.

3

Monitor regulatory and interest rate changes closely.

4

Leverage digital marketing and virtual tours to reach broader audiences.

5

Network with local employers and relocation services for buyer referrals.

Competitive Analysis

Comparable Markets

  • Pasadena
  • Burbank
  • Santa Monica

Market Positioning

Premium suburban market with urban amenities and strong community identity

Competitive Advantages

  • Proximity to LA and studios
  • Diverse housing stock
  • Strong schools and amenities

Price Comparison

Slightly more affordable than Santa Monica, similar to Pasadena, higher than Burbank

Investment Metrics

~3.5%–4% for residential multifamily (2025)
Cap Rates
~3% gross yield (single-family)
Rental Yields
~25–28
Price-to-Rent
Challenging for single-family; better for well-located multifamily or value-add
Cash Flow
4–6% annual appreciation expected through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Face affordability challenges; benefit from down payment assistance and targeting condos/townhomes.

Move-Up Buyers

Leverage equity from previous sales; seek larger homes in top school zones.

Downsizers

Prefer low-maintenance condos/townhomes near amenities; prioritize walkability.

Investors

Focus on multifamily and value-add; must accept lower yields but strong appreciation.

Relocators

Attracted by proximity to LA, good schools, and diverse amenities; often seek turnkey properties.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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