Newark

NJNew York-Newark-Jersey City, NY-NJ-PA

Real Estate Market Analysis

Q3 2025 Report
$499,000 (June 2025)
Median Home Price
~307,000 (2024 estimate)
Population
$41,335 (2023 ACS, likely modest increase in 2024-2025)
Median Income
Newark Public Schools: 4–6/10 (GreatSchools, varies by school)
School District Rating

Market Overview

Property Values

$499,000 (June 2025)
Median Home Price
Not specified for 2025; recent estimates range $250–$300/sqft
Price per Sq Ft
+31.7% (median price YoY, June 2025)
YoY Change

Market Performance

Days on Market25 days (2025)
Market TypeSeller's market, but inventory is rising
Months of SupplyInventory up 29.7% MoM (June 2025); 634 homes for sale

Sales Activity

Sales Volume634 homes for sale in June 2025, up from 489 in May 2025
Metro AreaNew York-Newark-Jersey City, NY-NJ-PA
Population~307,000 (2024 estimate)

Economic Indicators

Employment & Growth

Unemployment Rate~5.5% (Essex County, 2024 est.)
Job Growth RatePositive, driven by logistics, healthcare, and tech sectors
Median Household Income$41,335 (2023 ACS, likely modest increase in 2024-2025)

Major Employers

  • Prudential Financial
  • Newark Liberty International Airport
  • Rutgers University–Newark
  • PSEG
  • Horizon Blue Cross Blue Shield

Demographics

~307,000 (2024 estimate)
Population
34.6 years
Median Age
Slight positive growth, driven by immigration and urban revitalization
Population Growth
~18% bachelor’s degree or higher
Education Level

Family Composition

Majority family households, significant young adult and immigrant population

Key Industries

Transportation & LogisticsHealthcareEducationFinancial ServicesTechnology

Education

School District

Newark Public Schools: 4–6/10 (GreatSchools, varies by school)
District Rating

Top Schools

  • Science Park High School
  • Bard High School Early College Newark
  • North Star Academy

Higher Education

  • Rutgers University–Newark
  • New Jersey Institute of Technology (NJIT)
  • Essex County College

Infrastructure & Development

Major Projects

  • Gateway Center redevelopment
  • Mulberry Commons expansion
  • Riverfront Park enhancements

Transportation

  • Newark Penn Station modernization
  • PATH and NJ Transit upgrades
  • Expanded bus rapid transit

Planned Developments

  • Mixed-use projects downtown
  • Affordable housing initiatives
  • Industrial/logistics park expansions

Lifestyle & Amenities

Recreation

  • Branch Brook Park
  • Riverfront Park
  • Weequahic Park

Dining & Entertainment

  • Ironbound District (Portuguese, Spanish, Brazilian cuisine)
  • Prudential Center (sports, concerts)
  • Newark Symphony Hall

Cultural Attractions

  • Newark Museum of Art
  • New Jersey Performing Arts Center (NJPAC)
  • Historic churches and architecture

Investment Analysis

Investment Opportunities

  • Rising home values and rents
  • Strong demand for multi-family and condos
  • Downtown revitalization attracting young professionals

Growth Outlook

Positive, with continued appreciation but moderating as inventory rises

Market Risks

  • Affordability constraints as prices rise
  • Potential for overbuilding in luxury/multi-family
  • Interest rate sensitivity

Rental Market

Robust; strong demand, diverse options, rising rents

Marketing Intelligence

Target Demographics

  • Young professionals
  • First-time buyers
  • Investors (multi-family, rental)
  • NYC commuters

Marketing Channels

  • Online real estate platforms
  • Social media advertising
  • Local community events

Pricing Strategies

Price slightly below recent comps to drive competition, adjust quickly if no offers in 2 weeks

Common Objections & Response Strategies

Objection: Prices are too high for my budget

Response Strategy:

Highlight lower-priced condos/townhomes, discuss down payment assistance, and compare cost to NYC alternatives.

Objection: Concern about neighborhood safety

Response Strategy:

Provide up-to-date crime stats, highlight community policing and neighborhood watch programs, and focus on revitalized areas.

Objection: School quality is not high enough

Response Strategy:

Point to top-performing magnet/charter schools and proximity to higher education institutions.

Professional Recommendations

1

Monitor inventory and adjust pricing strategies quickly as market shifts.

2

Educate buyers on financing options and down payment assistance.

3

Highlight Newark’s transit, affordability, and revitalization in marketing.

4

Network with local employers and relocation services for buyer leads.

5

Stay updated on zoning and development changes impacting inventory.

Competitive Analysis

Comparable Markets

  • Jersey City, NJ
  • Elizabeth, NJ
  • Paterson, NJ

Market Positioning

Affordable urban alternative to NYC and Jersey City, with strong rental and appreciation potential.

Competitive Advantages

  • Lower price point than Jersey City/Brooklyn
  • Proximity to NYC with strong transit
  • Active downtown revitalization

Price Comparison

Median home price ~$499K vs. Jersey City ~$700K, Brooklyn ~$900K

Investment Metrics

5–6% for multi-family (2025 est.)
Cap Rates
~6–7% gross yield for well-located properties
Rental Yields
~15–18 (varies by neighborhood)
Price-to-Rent
Positive for multi-family and well-managed single-family rentals
Cash Flow
3–5% annual appreciation expected through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Seek affordable condos/townhomes, often use FHA/first-time buyer programs; need education on process and costs.

Move-Up Buyers

Looking for larger homes or better neighborhoods; value proximity to top schools and transit.

Downsizers

Prefer low-maintenance condos near amenities; focus on security and walkability.

Investors

Target multi-family and value-add properties; focus on cash flow and appreciation potential.

Relocators

Often NYC commuters seeking more space and value; prioritize transit access and urban amenities.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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