San Francisco

CASan Francisco-Oakland-Hayward MSA

Real Estate Market Analysis

Q3 2025 Report
$1,483,887 (June 2025)
Median Home Price
~808,000 (city), ~4.6 million (metro area)
Population
$136,689 (2024 estimate)
Median Income
San Francisco Unified School District: B+ (Niche 2025)
School District Rating

Market Overview

Property Values

$1,483,887 (June 2025)
Median Home Price
$971 (June 2025)
Price per Sq Ft
+3.8% year-over-year (June 2025)
YoY Change

Market Performance

Days on MarketData not specified for June 2025; typically ranges 20-30 days for SFH
Market TypeSellers’ market for single-family homes; buyers’ market for condos
Months of Supply1.7 months (single-family); 3.9 months (condos)

Sales Activity

Sales Volume395 homes sold in June 2025 (-4.8% MoM); 1,600 homes for sale (-12.4% MoM)
Metro AreaSan Francisco-Oakland-Hayward MSA
Population~808,000 (city), ~4.6 million (metro area)

Economic Indicators

Employment & Growth

Unemployment Rate~3.7% (San Francisco metro, May 2025 estimate)
Job Growth Rate~1.2% annualized (2025 estimate)
Median Household Income$136,689 (2024 estimate)

Major Employers

  • Salesforce
  • Uber
  • Wells Fargo
  • Twitter/X
  • UCSF Medical Center
  • Google (SF offices)

Demographics

~808,000 (city), ~4.6 million (metro area)
Population
39.5 years
Median Age
-0.5% (slight decline, 2024-2025)
Population Growth
56% bachelor’s degree or higher
Education Level

Family Composition

41% non-family households; high proportion of singles and couples without children

Key Industries

TechnologyFinanceHealthcareTourismBiotech

Education

School District

San Francisco Unified School District: B+ (Niche 2025)
District Rating

Top Schools

  • Lowell High School
  • Ruth Asawa School of the Arts
  • Galileo Academy of Science & Technology

Higher Education

  • University of San Francisco
  • San Francisco State University
  • UCSF

Infrastructure & Development

Major Projects

  • Transbay Transit Center expansion
  • Treasure Island redevelopment
  • Mission Rock mixed-use development

Transportation

  • BART modernization
  • Muni fleet upgrades
  • Bike lane expansions

Planned Developments

  • Affordable housing initiatives
  • Office-to-residential conversions in downtown

Lifestyle & Amenities

Recreation

  • Golden Gate Park
  • Presidio
  • Ocean Beach

Dining & Entertainment

  • Michelin-starred restaurants
  • Chinatown
  • Mission District nightlife

Cultural Attractions

  • San Francisco Museum of Modern Art
  • de Young Museum
  • SF Symphony

Investment Analysis

Investment Opportunities

  • Condo market rebound (up 9.13% YoY in April 2025)
  • Discounted luxury properties
  • Short-term rental demand in tourist zones

Growth Outlook

Short-term softening; long-term stable due to limited buildable land and tech sector resilience

Market Risks

  • Forecasted 5.2% home value decline (April 2025-April 2026)
  • Rising inventory in some segments
  • Tech sector volatility

Rental Market

Strong demand, high rents, but stricter regulations and some softening in luxury segment

Marketing Intelligence

Target Demographics

  • Tech professionals (25-45)
  • International investors
  • Dual-income households

Marketing Channels

  • Zillow/Realtor.com
  • Instagram/Facebook ads
  • Local real estate events

Pricing Strategies

Price slightly below recent comps to drive competition; adjust quickly if no offers in 2-3 weeks

Common Objections & Response Strategies

Objection: Prices are too high for my budget.

Response Strategy:

Highlight condo market deals and negotiate closing costs.

Objection: I’m worried about prices dropping further.

Response Strategy:

Emphasize long-term value, low inventory for SFH, and rental income potential.

Objection: Concerns about crime and city cleanliness.

Response Strategy:

Focus on safer neighborhoods, recent city improvement projects, and community engagement.

Professional Recommendations

1

Advise sellers to price competitively and stage homes for maximum appeal.

2

Educate buyers on market segmentation (SFH vs. condos) and negotiation strategies.

3

Monitor inventory and price trends weekly to adjust strategies quickly.

4

Leverage digital marketing and virtual tours to reach remote buyers.

5

Highlight long-term value and rental income potential to investors.

6

Stay informed on local policy changes and tech sector employment trends.

Competitive Analysis

Comparable Markets

  • Seattle
  • Boston
  • New York City

Market Positioning

Premium, resilient market with cyclical corrections but strong long-term demand.

Competitive Advantages

  • Global tech hub
  • Iconic lifestyle amenities
  • Limited new construction

Price Comparison

SF median home price remains among the highest in the US, but recent softening narrows the gap with NYC and Boston.

Investment Metrics

2.8%–3.5% (2025, varies by property type)
Cap Rates
3.2% average gross yield
Rental Yields
~30 (high, indicating better value for renters than buyers)
Price-to-Rent
Challenging for single-family; better for multi-family and value-add properties
Cash Flow
-5.2% (April 2025–April 2026)
Appreciation

Buyer Journey Insights

First-Time Buyers

Seek condos and TICs; need education on SF-specific processes and down payment assistance.

Move-Up Buyers

Target single-family homes in top school zones; often leverage equity from prior sales.

Downsizers

Prefer luxury condos with amenities and walkability; value low-maintenance living.

Investors

Focus on multi-family, short-term rentals, and value-add opportunities; cautious due to rent control.

Relocators

Attracted by tech jobs and lifestyle; need guidance on neighborhoods and commute options.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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