Toledo

OHToledo Metropolitan Area

Real Estate Market Analysis

Q3 2025 Report
$127,750 (July 2025)
Median Home Price
~268,000 (city); ~650,000 (metro area)
Population
~$43,000 (city, recent ACS)
Median Income
Toledo Public Schools: Average to below average (GreatSchools ratings 3-6/10)
School District Rating

Market Overview

Property Values

$127,750 (July 2025)
Median Home Price
Not specified in search results
Price per Sq Ft
4.4% increase year-over-year (Zillow); 6.7% YoY (Realtor.com 2025 forecast)
YoY Change

Market Performance

Days on Market6 days (median to pending)
Market TypeModerate growth, affordable, inventory rising
Months of SupplyNot specified; inventory up 7% MoM to 1,024 homes (June 2025)

Sales Activity

Sales Volume304 homes sold or pending in June 2025 (+7.8% MoM)
Metro AreaToledo Metropolitan Area
Population~268,000 (city); ~650,000 (metro area)

Economic Indicators

Employment & Growth

Unemployment RateNot specified in search results (recent rates for Toledo typically 4.5–5.5%)
Job Growth RateNot specified; industrial sector strong, positive net absorption in 2024
Median Household Income~$43,000 (city, recent ACS)

Major Employers

  • First Solar
  • ProMedica Health System
  • University of Toledo
  • Owens Corning
  • Dana Incorporated

Demographics

~268,000 (city); ~650,000 (metro area)
Population
35.7 years (city estimate)
Median Age
Stable to slight decline (city), stable metro area
Population Growth
21% bachelor's degree or higher (city)
Education Level

Family Composition

Mix of families, singles, retirees; affordable for first-time buyers

Key Industries

Manufacturing (solar, automotive, glass)HealthcareEducationLogistics/Distribution

Education

School District

Toledo Public Schools: Average to below average (GreatSchools ratings 3-6/10)
District Rating

Top Schools

  • Ottawa Hills High School
  • Toledo Early College High School
  • Maumee Valley Country Day School

Higher Education

  • University of Toledo
  • Owens Community College

Infrastructure & Development

Major Projects

  • First Solar expansion (Troy Township)
  • Redevelopment of former Peloton facility

Transportation

  • Ongoing upgrades to I-75 corridor
  • Port of Toledo modernization

Planned Developments

  • Limited new residential construction; industrial and logistics focus

Lifestyle & Amenities

Recreation

  • Metroparks Toledo system
  • Maumee River waterfront
  • Lake Erie access

Dining & Entertainment

  • Downtown Toledo restaurants
  • Hensville entertainment district
  • Hollywood Casino Toledo

Cultural Attractions

  • Toledo Museum of Art
  • Toledo Zoo
  • Fifth Third Field (Mud Hens baseball)

Investment Analysis

Investment Opportunities

  • Affordable entry prices for investors
  • Strong rental demand in select neighborhoods
  • Industrial and logistics sector growth

Growth Outlook

Slow and steady growth; not a top-tier appreciation market, but stable and affordable

Market Risks

  • Slower appreciation than national average
  • Population growth is flat or declining
  • Some neighborhoods with high vacancy rates

Rental Market

Rents rising, strong occupancy in market-rate apartments (2024), but mixed signals on future rent growth

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Investors (local and out-of-state)
  • Move-up buyers seeking value

Marketing Channels

  • Zillow, Realtor.com, Rocket Homes
  • Social media (Facebook, Instagram)
  • Local real estate websites

Pricing Strategies

Price slightly below recent comps to attract multiple offers in a moderate growth market

Common Objections & Response Strategies

Objection: Appreciation is slower than national average

Response Strategy:

Emphasize affordability, cash flow, and stability for long-term holds

Objection: School ratings are average or below

Response Strategy:

Highlight top-performing schools and private/charter options

Objection: Concerns about neighborhood safety or vacancy

Response Strategy:

Provide recent crime and occupancy data; focus on stable, in-demand neighborhoods

Professional Recommendations

1

Emphasize affordability and value in all marketing

2

Educate buyers on stable, long-term investment potential

3

Target first-time buyers and investors with tailored messaging

4

Leverage professional staging and photography to stand out

5

Monitor inventory trends closely and adjust pricing strategies accordingly

Competitive Analysis

Comparable Markets

  • Akron, OH
  • Dayton, OH
  • Fort Wayne, IN

Market Positioning

Affordable, stable, and investor-friendly Midwest market

Competitive Advantages

  • Lower median home price than national and regional averages
  • Strong industrial job base

Price Comparison

Median price ($127,750) well below national average (~$400,000) and regional peers

Investment Metrics

Typically 7–9% for single-family rentals (2024)
Cap Rates
Gross yields 8–10% in affordable neighborhoods
Rental Yields
~10–13 (favorable for investors)
Price-to-Rent
Strong in lower-priced neighborhoods with stable tenants
Cash Flow
4–6% annual appreciation expected (2025 forecast: 6.7%)
Appreciation

Buyer Journey Insights

First-Time Buyers

High affordability, fast-moving market (6 days to pending), good selection of entry-level homes

Move-Up Buyers

Opportunity to upgrade at reasonable price differential; moderate inventory for larger homes

Downsizers

Affordable smaller homes and condos available; low-maintenance options in select areas

Investors

Strong cash flow potential, rising rents, stable tenant demand; focus on neighborhoods with low vacancy

Relocators

Attractive cost of living, improving job market, but must evaluate neighborhood and school fit

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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