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Midtown

Reno, NV

Neighborhood Market Analysis

Q3 2025 Report
$580,124 (June 2025, Reno overall; Midtown typically runs slightly higher due to demand and walkability)
Median Home Price
85–90 (high for Reno; most errands and entertainment walkable)
Walkability Score
Above average for Reno; Mount Rose Elementary is highly rated and sought after.
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by Liberty St (north), Plumb Ln (south), Virginia St (west), and Holcomb Ave (east).

Zip Codes

8950289509

Market Data Summary

Price Range$450,000–$900,000+ (Midtown single-family homes and renovated bungalows)
Price per Sq Ft$340 (projected Reno average by end of 2024; Midtown often exceeds this due to location and style)[2]
Inventory LevelsLow; high demand for updated properties and walkable locations keeps supply tight.

Property Characteristics

Home Types & Architecture

Home Types

Single-family bungalowsHistoric cottagesModern townhomesSmall multifamily (duplex/triplex)

Architectural Styles

CraftsmanTudor RevivalMid-century modernContemporary infill

Property Details

Typical Lot Sizes0.08–0.18 acres (smaller urban lots)
Home Age Range1920s–1950s (historic core), new infill 2010s–present
Construction QualityMix of well-maintained historic homes and high-quality modern renovations.

Community Profile

Demographics & Lifestyle

Demographics

Diverse mix: young professionals, creatives, established families, and retirees. Higher education levels and income than Reno average.

Community Vibe

Trendy, artsy, walkable, and vibrant with strong local pride.

Typical Residents

  • Young professionals
  • Artists/creatives
  • Small families
  • Retirees

Family Friendly

Moderate; more suited for couples, singles, and small families due to smaller homes and urban vibe.

Amenities & Lifestyle

Parks & Recreation

  • • Virginia Lake Park
  • • Plaza Park
  • • Truckee Riverwalk nearby

Dining Options

  • • Craft breweries
  • • Farm-to-table restaurants
  • • Ethnic eateries
  • • Trendy cafes

Shopping Centers

  • • Midtown District retail corridor
  • • Local markets

Local Businesses

  • • Boutique shops
  • • Coffee roasters
  • • Vintage stores
  • • Fitness studios

Education & Schools

Above average for Reno; Mount Rose Elementary is highly rated and sought after.
Overall School Rating

Elementary Schools

  • • Mount Rose Elementary
  • • Hunter Lake Elementary

Middle Schools

  • • Swope Middle School

High Schools

  • • Reno High School

Private Schools

  • • Our Lady of the Snows
  • • Brookfield School

Transportation & Accessibility

Transit & Roads

Public Transit

  • • RTC bus lines along Virginia St and Plumb Ln

Major Roads

  • • Virginia St
  • • Holcomb Ave
  • • Plumb Ln
  • • Liberty St

Commute & Walkability

Commute Times5–10 minutes to downtown Reno, 15–20 minutes to Reno-Tahoe International Airport.
WalkabilityExcellent; most daily needs and entertainment within walking distance.
ParkingOn-street parking can be limited, especially near businesses and during events.

Marketing Intelligence

Target Buyer Types

  • Young professionals
  • Remote workers
  • Investors
  • Small families

Key Selling Points

  • Walkable lifestyle
  • Unique historic architecture
  • Vibrant dining and arts scene
  • Strong appreciation potential

Pricing Considerations

Price aggressively for updated homes; historic charm commands premium. Overpricing leads to longer days on market even in tight inventory.

Common Objections & Response Strategies

Objection: Limited parking

Response Strategy:

Highlight available off-street parking, proximity to transit, and walkability.

Objection: Noise from nightlife

Response Strategy:

Promote quieter streets, newer windows/insulation, and vibrant community atmosphere.

Objection: Older home maintenance

Response Strategy:

Emphasize recent renovations, updated systems, and home warranty options.

Objection: Affordability

Response Strategy:

Show value in appreciation, rental potential, and unique lifestyle benefits.

Investment Insights

Investment Potential

Appreciation Potential

Strong; historic homes and walkable locations drive long-term value. Projected 2–3% annual appreciation for 2025[1].

Rental Demand

Very high for both long-term and short-term rentals due to location and amenities.

Buyer Competition

Intense for updated and historic homes; multiple offers common.

Best For

  • Owner-occupants seeking urban lifestyle
  • Investors targeting high-demand rentals
  • Buyers seeking walkability and culture

Potential Concerns

  • Affordability for first-time buyers
  • Parking limitations
  • Noise from nightlife

Professional Recommendations

1

Leverage professional staging and high-end photography to showcase unique features.

2

Network with local business owners for cross-promotion and community events.

3

Educate buyers on historic home ownership and available renovation incentives.

4

Monitor city planning for upcoming developments that could impact value.

5

Price competitively and be prepared for multiple offer scenarios on updated homes.

Competitive Analysis

Comparable Markets

  • Old Southwest Reno
  • Downtown Reno
  • Wells Avenue District

Market Positioning

Midtown is Reno’s premier urban lifestyle neighborhood, appealing to buyers seeking culture, walkability, and character.

Competitive Advantages

  • Superior walkability
  • Unique historic housing stock
  • Thriving local business scene

Price Comparison

Midtown commands a 5–15% premium over most Reno neighborhoods due to location and amenities.

Investment Metrics

4.5–5.5% for well-located small multifamily or updated SFRs (2025)
Cap Rates
4–5% gross annual yield typical for long-term rentals; higher for short-term rentals with proper licensing.
Rental Yields
18–20 (higher than Reno average, reflecting desirability and appreciation potential)
Price-to-Rent
Positive cash flow possible with strong down payment or value-add strategy; break-even or slight negative for turnkey properties at current prices.
Cash Flow
2–3% annual appreciation projected for 2025[1].
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to price point, but possible with smaller homes or condos; highlight walkability and lifestyle.

Move-Up Buyers

Attracted to larger historic homes or modern infill; emphasize unique character and community.

Downsizers

Appeal of low-maintenance, walkable living; focus on updated single-level homes.

Investors

Strong rental demand, especially for renovated units; short-term rental potential with proper permits.

Relocators

Drawn by urban amenities, proximity to downtown, and Reno’s growing tech scene.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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