Tech Terrace (also known as Tech Terrace-U.N.I.T.)

Lubbock, TX

Neighborhood Market Analysis

Q3 2025 Report
$325,000 (mid-2025 estimate)
Median Home Price
70–75 (Very walkable for Lubbock; most errands can be accomplished on foot)
Walkability Score
Public schools are rated average to above average; Roscoe Wilson Elementary is especially popular among families.
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by 19th Street (north), University Avenue (east), 34th Street (south), and Indiana Avenue (west)

Zip Codes

79410

Market Data Summary

Price Range$220,000–$600,000+ (depending on size, renovation, and location within the neighborhood)
Price per Sq Ft$175–$225/sq ft (2025)
Inventory LevelsModerate; inventory has increased slightly in 2025 due to new listings and investor turnover, but remains below pre-2020 averages.

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesDuplexesSmall multifamily (up to 4 units)Townhomes

Architectural Styles

CraftsmanTudor RevivalMid-century ranchContemporary infill

Property Details

Typical Lot Sizes0.15–0.25 acres
Home Age Range1920s–1960s (majority), with some newer infill from 2000s–2020s
Construction QualityGenerally solid, with many homes renovated or restored; some properties may require updates.

Community Profile

Demographics & Lifestyle

Demographics

Diverse mix of students, young professionals, university faculty, and long-term residents. Median age is lower than Lubbock average due to student presence.

Community Vibe

Eclectic, historic, and vibrant. Strong sense of neighborhood identity and pride, with active neighborhood association and regular events.

Typical Residents

  • Students
  • Young professionals
  • University faculty
  • Retirees
  • Families

Family Friendly

Moderately family-friendly; walkable to parks and schools, but student activity and rentals may affect noise and parking.

Amenities & Lifestyle

Parks & Recreation

  • Tech Terrace Park (playgrounds, walking paths, dog-friendly)
  • Proximity to Texas Tech campus amenities

Dining Options

  • Orlando’s Italian
  • J&B Coffee
  • Capital Pizza
  • Local food trucks

Shopping Centers

  • 19th Street retail corridor
  • University Avenue shops

Local Businesses

  • J&B Coffee
  • Tech Cafe
  • Orlando’s Italian Restaurant
  • Local boutiques and salons

Education & Schools

Public schools are rated average to above average; Roscoe Wilson Elementary is especially popular among families.
Overall School Rating

Elementary Schools

  • Roscoe Wilson Elementary

Middle Schools

  • Hutchinson Middle School

High Schools

  • Lubbock High School

Private Schools

  • Trinity Christian School (nearby)
  • All Saints Episcopal School (nearby)

Transportation & Accessibility

Transit & Roads

Public Transit

  • Citibus routes along 19th St and University Ave

Major Roads

  • 19th Street
  • University Avenue
  • Indiana Avenue
  • 34th Street

Commute & Walkability

Commute Times5–10 minutes to downtown Lubbock; 2–5 minutes to Texas Tech campus; 15–20 minutes to Lubbock Preston Smith International Airport
WalkabilityHigh for Lubbock; sidewalks, bike lanes, and proximity to campus and retail.
ParkingGenerally adequate, but can be tight near campus and during events. Proposed student housing may increase parking pressure.[1]

Marketing Intelligence

Target Buyer Types

  • Parents of Texas Tech students
  • Investors
  • Young professionals
  • Faculty/staff
  • Families seeking walkability

Key Selling Points

  • Walkable to Texas Tech and local businesses
  • Historic homes with character
  • Active, engaged neighborhood association
  • Strong rental market

Pricing Considerations

Updated homes and those with rental potential command a premium. Pricing should reflect renovation level, lot size, and proximity to campus.

Common Objections & Response Strategies

Objection: Parking congestion, especially near campus and during events.

Response Strategy:

Highlight off-street parking options, proximity to public transit, and ongoing city efforts to address parking with new developments.

Objection: Noise from student rentals and events.

Response Strategy:

Point out quieter streets, owner-occupied sections, and community association efforts to maintain neighborhood standards.

Objection: Older homes may need repairs or updates.

Response Strategy:

Emphasize homes with recent renovations, provide inspection reports, and connect buyers with reputable local contractors.

Investment Insights

Investment Potential

Appreciation Potential

Strong, driven by proximity to Texas Tech, ongoing redevelopment, and high rental demand.[4]

Rental Demand

Very high, especially for homes suitable for students and young professionals. New student housing projects may affect future demand.[1]

Buyer Competition

Moderate to high; investors and owner-occupants both compete for updated properties.

Best For

  • Investors seeking student rentals
  • Young professionals
  • University faculty
  • Families wanting walkability

Potential Concerns

  • Parking congestion (especially if new student housing is approved)[1]
  • Noise from student activity
  • Older homes may require updates

Professional Recommendations

1

Network with Texas Tech faculty and staff relocation services.

2

Market properties via social media and virtual tours to reach out-of-town buyers and parents of students.

3

Highlight walkability, historic charm, and rental potential in all marketing materials.

4

Stay informed about city council decisions on new developments and communicate impacts to clients.

5

Partner with local contractors and inspectors to address concerns about older homes.

Competitive Analysis

Comparable Markets

  • Melonie Park
  • Rush
  • Kings Park

Market Positioning

Best positioned for buyers seeking a blend of historic character, walkability, and investment potential.

Competitive Advantages

  • Superior walkability
  • Historic charm
  • Proximity to Texas Tech and downtown
  • Active neighborhood association

Price Comparison

Priced higher per square foot than most Lubbock neighborhoods except for select areas near campus and downtown.

Investment Metrics

5.5%–7% (2025, for well-managed student rentals)
Cap Rates
6%–8% gross annual yield typical for updated properties
Rental Yields
13–16 (favorable for investors)
Price-to-Rent
Strong for multi-bedroom homes and duplexes; single-family homes with 3+ bedrooms often cash flow positive after expenses.
Cash Flow
3%–5% annual appreciation projected through 2027, barring oversupply of rentals.
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by walkability, character, and proximity to amenities; may need education on older home maintenance.

Move-Up Buyers

Seek larger, renovated homes or multi-unit properties for investment and personal use.

Downsizers

Prefer updated, low-maintenance homes near amenities; may be sensitive to noise and parking.

Investors

Target multi-bedroom homes for student rentals; focus on cash flow and appreciation potential.

Relocators

Drawn by neighborhood culture, walkability, and access to Texas Tech or medical centers.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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