Washington Park

Winston-Salem, NC

Neighborhood Market Analysis

Q3 2025 Report
$312,500 (June 2025)
Median Home Price
High (Walk Score ~70–75)
Walkability Score
Public schools are average to above average; private options are highly rated.
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by South Broad Street to the west, Salem Avenue to the north, Sunnyside Avenue to the east, and West Cascade Avenue to the south. Adjacent to Old Salem and Ardmore neighborhoods.

Zip Codes

27127

Market Data Summary

Price RangeRecent sales range from $234,000 to $380,000+
Price per Sq Ft$238 (up 6.7% YoY)
Inventory LevelsLow inventory (7 homes for sale as of June 2025), increased competition among buyers.

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesHistoric homesBungalowsDuplexes

Architectural Styles

VictorianCraftsmanColonial RevivalBungalow

Property Details

Typical Lot Sizes0.15–0.25 acres (urban lots, some larger historic parcels)
Home Age RangeLate 1800s to 1940s (many historic properties)
Construction QualityGenerally solid, with many homes featuring original details and recent renovations.

Community Profile

Demographics & Lifestyle

Demographics

Diverse mix of young professionals, families, and long-term residents. Attracts those interested in historic preservation and urban living.

Community Vibe

Eclectic, artsy, and historic. Strong neighborhood association and community events. Walkable and pet-friendly.

Typical Residents

  • Young professionals
  • Families
  • Artists/creatives
  • Retirees

Family Friendly

Yes—proximity to parks, playgrounds, and family events. Some homes have larger yards for children.

Amenities & Lifestyle

Parks & Recreation

  • Washington Park (large city park with playground, dog park, trails)
  • Proximity to Salem Lake Greenway

Dining Options

  • Local cafes
  • Bakeries
  • Casual dining
  • Nearby downtown restaurants

Shopping Centers

  • Small local shops
  • Quick access to downtown Winston-Salem retail

Local Businesses

  • Coffee shops
  • Boutique stores
  • Yoga studios
  • Art galleries

Education & Schools

Public schools are average to above average; private options are highly rated.
Overall School Rating

Elementary Schools

  • Moore Elementary
  • Griffith Elementary

Middle Schools

  • Wiley Magnet Middle

High Schools

  • Parkland High School

Private Schools

  • Salem Academy
  • Forsyth Country Day (nearby)

Transportation & Accessibility

Transit & Roads

Public Transit

  • Winston-Salem Transit Authority bus lines

Major Roads

  • South Broad Street
  • Salem Avenue
  • Business 40/I-285

Commute & Walkability

Commute Times5–10 minutes to downtown; 20–25 minutes to major employers in the Triad region.
WalkabilityHigh—most errands and recreation accessible on foot or by bike.
ParkingOn-street parking is common; some homes have driveways or rear parking.

Marketing Intelligence

Target Buyer Types

  • Young professionals
  • Families seeking urban lifestyle
  • Investors
  • Historic home buyers

Key Selling Points

  • Historic architecture
  • Walkable to parks and downtown
  • Strong community vibe
  • Rapid appreciation

Pricing Considerations

Price competitively based on recent sales and unique home features; expect multiple offers for well-presented homes.

Common Objections & Response Strategies

Objection: Older homes may require more maintenance.

Response Strategy:

Highlight recent renovations, home warranties, and the value of historic craftsmanship.

Objection: Limited parking or on-street parking only.

Response Strategy:

Emphasize walkability, available public transit, and potential for off-street parking improvements.

Objection: Higher prices compared to some other Winston-Salem neighborhoods.

Response Strategy:

Showcase appreciation trends, unique character, and proximity to downtown amenities.

Investment Insights

Investment Potential

Appreciation Potential

High—historic homes, walkability, and proximity to downtown drive strong demand and price growth.

Rental Demand

Strong—appeals to young professionals, medical residents, and university affiliates.

Buyer Competition

Intense—low inventory and high demand create multiple-offer situations.

Best For

  • Historic home enthusiasts
  • Urban professionals
  • Investors seeking appreciation

Potential Concerns

  • Older home maintenance
  • Limited new construction
  • Occasional street parking challenges

Professional Recommendations

1

Leverage historic home marketing expertise.

2

Network with local preservation groups and community associations.

3

Stage homes to highlight unique features and flexible spaces.

4

Educate buyers on historic homeownership and available incentives.

5

Monitor inventory closely and prepare buyers for competitive offers.

Competitive Analysis

Comparable Markets

  • Ardmore
  • West Salem
  • Buena Vista

Market Positioning

Premium urban neighborhood with historic appeal and strong appreciation.

Competitive Advantages

  • Historic charm
  • Proximity to downtown and parks
  • Tight-knit community

Price Comparison

Median prices higher than West Salem, lower than Buena Vista; faster appreciation than Ardmore.

Investment Metrics

4.5%–5.5% (for well-maintained rentals)
Cap Rates
4%–5% gross yield
Rental Yields
18–20 (reflects strong owner-occupant demand)
Price-to-Rent
Positive for updated properties, especially with strong rental demand.
Cash Flow
4%–6% annual appreciation expected through 2025.
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by walkability and community, but may face affordability challenges; education on historic homeownership is key.

Move-Up Buyers

Drawn to larger historic homes and community amenities; value in trading up within neighborhood.

Downsizers

Appeal of smaller, low-maintenance historic homes and walkable lifestyle.

Investors

Strong rental demand and appreciation, but must account for renovation/maintenance costs.

Relocators

Proximity to downtown, hospitals, and universities is a major draw; neighborhood orientation tours recommended.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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