Back to Market Intelligence Directory

Westmorland

Madison, WI

Neighborhood Market Analysis

Q3 2025 Report
$329,300 (median purchase price, 2025); average sold price $461,157 (2022); homes range $300,000 (fixer-upper) to $700,000+ (renovated 4BR)
Median Home Price
High; walkable to Monroe Street, parks, schools, and local businesses
Walkability Score
Above average; Madison Metropolitan School District schools are well-regarded
School Rating

Location Overview

Neighborhood Boundaries

Mineral Point Road (north), Midvale Boulevard (west), Southwest Pedestrian/Bike Path (south), Glenway Street (east)

Zip Codes

5370553711

Market Data Summary

Price Range$300,000 to $700,000+
Price per Sq FtNot explicitly stated; inferred to be above Madison average due to desirability and home size
Inventory LevelsLow; homes sell quickly, indicating a competitive market

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesHistoric homes (including Lustron steel homes)

Architectural Styles

Mid-century ranchCape CodContemporary two-storyClassic bungalowsFrank Lloyd Wright-designed homes

Property Details

Typical Lot SizesWell-manicured, moderate to large lots with mature trees
Home Age Range1930s–1970s, with some newer infill and historic properties
Construction QualityGenerally high; well-maintained, established homes with some opportunities for renovation

Community Profile

Demographics & Lifestyle

Demographics

Diverse mix: singles, young professionals, families, retirees; strong sense of community and neighborliness

Community Vibe

Laid-back, welcoming, community-oriented, active neighborhood association

Typical Residents

  • Families
  • Young professionals
  • Retirees
  • Singles

Family Friendly

Very family-friendly; safe, active neighborhood association, parks, and events for all ages

Amenities & Lifestyle

Parks & Recreation

  • • Westmorland Park (community hub)
  • • Tillotson Park
  • • Glenwood Park
  • • Lake Wingra (nearby)
  • • Glenway and Odana Golf Courses

Dining Options

  • • Restaurants and cafes on Monroe Street

Shopping Centers

  • • Monroe Street corridor
  • • Trader Joe’s

Local Businesses

  • • Trader Joe’s
  • • Boutiques on Monroe Street
  • • Cafes and coffee shops

Education & Schools

Above average; Madison Metropolitan School District schools are well-regarded
Overall School Rating

Elementary Schools

  • • Midvale Elementary School
  • • Thoreau Elementary School

Middle Schools

  • • Cherokee Heights Middle School

High Schools

  • • West High School

Private Schools

  • • Several options in greater Madison area

Transportation & Accessibility

Transit & Roads

Public Transit

  • • Madison Metro bus routes

Major Roads

  • • Mineral Point Road
  • • Midvale Boulevard

Commute & Walkability

Commute Times10–15 minutes to downtown Madison or UW campus by car or bike
WalkabilityHigh; sidewalks, bike paths, close to amenities
ParkingGenerally easy street and driveway parking

Marketing Intelligence

Target Buyer Types

  • Families seeking top schools and parks
  • Young professionals valuing walkability
  • Retirees desiring quiet, established neighborhoods

Key Selling Points

  • Safe, community-focused neighborhood
  • Proximity to Monroe Street, parks, and schools
  • Historic and architecturally unique homes

Pricing Considerations

Price competitively; homes in good condition command premium, but overpricing can deter buyers in a competitive market

Common Objections & Response Strategies

Objection: Older homes may need updates or repairs

Response Strategy:

Provide inspection reports, highlight recent upgrades, and offer renovation ideas or credits

Objection: Limited inventory and fast-moving market

Response Strategy:

Prepare buyers for quick decisions, pre-approval, and competitive offers

Objection: Higher price per square foot compared to some west side neighborhoods

Response Strategy:

Emphasize location, community, school quality, and long-term appreciation

Investment Insights

Investment Potential

Appreciation Potential

Strong; historic appreciation, high demand, limited inventory

Rental Demand

Moderate to high; desirable for families, professionals, and university affiliates

Buyer Competition

High; homes sell quickly, often with multiple offers

Best For

  • Families
  • Move-up buyers
  • Retirees
  • Investors seeking stable appreciation

Potential Concerns

  • Older homes may require updates
  • Limited new construction
  • Competitive market may deter some buyers

Professional Recommendations

1

Educate buyers on fast-paced market and prepare for quick decision-making

2

Leverage community events and neighborhood association resources in marketing

3

Highlight unique architectural features and lot sizes

4

Network with local businesses for cross-promotion

5

Stage homes to emphasize family and community lifestyle

6

Monitor Monroe Street developments for future value impact

Competitive Analysis

Comparable Markets

  • Nakoma
  • Dudgeon-Monroe
  • Hill Farms
  • Sunset Village

Market Positioning

Premium west side neighborhood with historic charm and strong community identity

Competitive Advantages

  • Stronger sense of community and neighborhood events
  • Proximity to Monroe Street and parks
  • Architectural diversity

Price Comparison

Generally more affordable than Nakoma, similar to Dudgeon-Monroe, higher than Hill Farms for comparable homes

Investment Metrics

Estimated 4–5% for single-family rentals (varies by property and condition)
Cap Rates
Moderate; $1,375 median rent/month, strong demand for quality rentals
Rental Yields
Approximately 20–22 (using median price and rent)
Price-to-Rent
Generally positive for long-term holds, less so for short-term cash flow due to high purchase prices
Cash Flow
Continued steady appreciation expected due to demand and limited supply
Appreciation

Buyer Journey Insights

First-Time Buyers

May face competition and need to act quickly; fixer-uppers offer entry points but may require renovation budget

Move-Up Buyers

Attracted by larger lots, family-friendly amenities, and school quality; often seeking long-term homes

Downsizers

Appeal of quiet streets, walkability, and community events; may seek updated ranch or bungalow homes

Investors

Stable rental demand, low vacancy, but limited inventory and moderate cap rates; best for long-term appreciation

Relocators

Drawn by proximity to UW campus, downtown, and west side employers; neighborhood reputation is a strong selling point

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

Related Market Intelligence

Explore connected markets and opportunities

Explore This Area

Madison, WI

city

Parent city

$400,000

Nearby Areas

53719 (WI)

zip_code

0 miles away

$400,000

Madison, WI

city

5 miles away

$400,000

Similar Markets

Wauwatosa in Milwaukee, WI

neighborhood

Similar market (95% price match)

$450,000

East Side in Milwaukee, WI

neighborhood

Similar market (84% price match)

$400,000