Zip Code 25302

Charleston, WVKanawha County

Real Estate Market Analysis

Q3 2025 Report
$110,000 (2024 estimate)
Median Home Value
~13,000 (2024 estimate)
Population
$38,500
Median Income
Varies by school; district includes both top-ranked and lower-performing schools
School District Rating

Market Statistics

Property Values

$110,000 (2024 estimate)
Median Home Value
$900/month (2024 estimate)
Median Rent
$85 (2024 estimate)
Price per Sq Ft

Market Performance

Home Appreciation3.2% year-over-year (2024)
Market VelocityAverage days on market: 42 (2024)
Foreclosure RateSlightly above national average, but declining in 2024

Area Information

Area SizeUrban/suburban mix, part of Charleston metro
CountyKanawha
Primary CityCharleston

Housing Profile

Housing Statistics

Total Housing Units~5,200
Owner Occupied52%
Rental Properties38%
Vacant Units10%
New ConstructionLimited; most housing stock built pre-1980, with some infill and renovation activity

Housing Types

Single-family homesDuplexesSmall apartment buildingsTownhomes

Demographics

~13,000 (2024 estimate)
Population
41
Median Age
$38,500
Median Income
92% (2024)
Employment Rate
High school diploma or higher: 85%; Bachelor's degree or higher: 19%
Education Levels
Mix of families, singles, and retirees; average household size: 2.3
Family Composition

Education Quality

School District Performance

Varies by school; district includes both top-ranked and lower-performing schools
District Rating
School DistrictKanawha County Schools
Test ScoresMath proficiency: 36% (vs. 32% WV avg); Reading proficiency: 45% (vs. 41% WV avg)[1]
Graduation Rates~85% (district average)

Schools in Area

  • Elk Elementary Center
  • Stonewall Jackson Middle School
  • Capital High School

Economic Factors

Employment & Business

Job GrowthStable, slight growth in healthcare and logistics sectors (2024)
Unemployment Rate~5.2% (2024)
Business EnvironmentModerate; small business activity, some new investment in logistics and healthcare
Commercial ActivityPrimarily local retail, healthcare, and service businesses

Major Employers

  • CAMC Health System
  • State of West Virginia
  • Kanawha County Schools
  • Retail and service businesses

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • Interstate 77/79 access
  • Public bus routes (KRT)
  • Proximity to Yeager Airport

Utilities & Services

  • City water/sewer
  • Electricity (AEP)
  • Natural gas (Mountaineer Gas)
  • Trash/recycling

Quality of Life

Safety & Environment

Above state average, primarily property crime; violent crime below national average

Average; some air quality concerns near highways, but access to green spaces

Healthcare Access

  • CAMC General Hospital
  • Urgent care clinics
  • Specialty practices

Development Trends

Planned Developments

  • Small-scale residential infill
  • Renovation of older homes
  • Mixed-use redevelopment near Pennsylvania Ave

Infrastructure Projects

  • Road resurfacing on Pennsylvania Ave
  • Upgrades to water/sewer lines

Investment Outlook

Growth Outlook

Stable to modest growth; demand driven by affordability and proximity to downtown Charleston

Investment Opportunities

  • Value-add single-family rentals
  • Small multifamily rehab
  • First-time buyer homes

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Investors seeking cash flow
  • Downsizers/retirees

Competitive Advantages

  • Lower price point than Charleston core
  • Stable rental demand
  • Access to major employers

Pricing Strategies

Competitive pricing below Charleston city average; incentives for move-in ready homes

Common Objections & Response Strategies

Objection: Concerns about property crime rates

Response Strategy:

Highlight neighborhood watch programs, recent security upgrades, and lower violent crime statistics

Objection: Older housing stock and maintenance needs

Response Strategy:

Emphasize renovated listings, available grants/loans for repairs, and value-add potential

Objection: School quality concerns

Response Strategy:

Point to top-performing schools in district, after-school programs, and improving test scores

Professional Recommendations

1

Focus on renovated and move-in ready properties for marketing

2

Educate buyers on local financing and grant programs

3

Network with local employers (healthcare, government) for relocation leads

4

Highlight community improvements and infrastructure projects

5

Monitor zoning and development changes for new opportunities

Competitive Analysis

Comparable Markets

  • 25301 (Downtown Charleston)
  • 25311 (East End)
  • 25387 (West Side)

Market Positioning

Best value for budget-conscious buyers and investors seeking stable returns

Competitive Advantages

  • Lower prices than 25301 and 25311
  • Higher rental yields than city average

Price Comparison

~15% lower median home price than Charleston city average

Investment Metrics

7-8% (2024 typical for single-family rentals)
Cap Rates
~8% gross yield
Rental Yields
10-12
Price-to-Rent
Positive cash flow on most rental properties with 20% down
Cash Flow
2-4% annual (2024-2026)
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability; may need education on renovation loans and local grants

Move-Up Buyers

Limited options for larger/newer homes; may consider nearby zip codes

Downsizers

Appealing due to single-level homes and proximity to healthcare

Investors

Strong interest in rental properties and value-add rehabs; stable tenant pool

Relocators

Drawn by cost of living and access to Charleston amenities

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.