Zip Code 37122

Mount Juliet, TNWilson County

Real Estate Market Analysis

Q3 2025 Report
$545,000 (June 2025)
Median Home Value
~53,000 (2025 est.)
Population
$98,000
Median Income
A- (Niche 2025)
School District Rating

Market Statistics

Property Values

$545,000 (June 2025)
Median Home Value
$2,350/month (est. 2025)
Median Rent
$230 (est. June 2025)
Price per Sq Ft

Market Performance

Home Appreciation+2.1% YoY (2024-2025)
Market Velocity81% of homes sold within 30 days (June 2025); 103 homes sold in June 2025
Foreclosure RateLow (below national average, 2025)

Area Information

Area Size~25 sq mi
CountyWilson
Primary CityMount Juliet

Housing Profile

Housing Statistics

Total Housing Units~19,000 (2025 est.)
Owner Occupied~76%
Rental Properties~24%
Vacant Units~3%
New ConstructionSlowing in 2025; inventory up 7.1% MoM (June 2025)

Housing Types

Single-family homesTownhomesApartments

Demographics

~53,000 (2025 est.)
Population
38
Median Age
$98,000
Median Income
~96% (unemployment ~4%)
Employment Rate
38% bachelor's degree or higher
Education Levels
Predominantly families; 68% married households with children
Family Composition

Education Quality

School District Performance

A- (Niche 2025)
District Rating
School DistrictWilson County Schools
Test ScoresAbove state average (2025)
Graduation Rates94% (2025)

Schools in Area

  • Mount Juliet High School
  • Elzie D. Patton Elementary
  • West Wilson Middle

Economic Factors

Employment & Business

Job Growth+2.5% (2024-2025)
Unemployment Rate~4% (2025)
Business EnvironmentPro-business, strong logistics and healthcare sectors
Commercial ActivityGrowing retail, logistics, and healthcare presence

Major Employers

  • Amazon
  • Vanderbilt Wilson County Hospital
  • FedEx
  • Publix

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • Interstate 40
  • Highway 70
  • Nashville MTA bus service
  • Proximity to Nashville International Airport

Utilities & Services

  • Electricity (Middle Tennessee Electric)
  • Water/Sewer (City of Mount Juliet)
  • Natural Gas

Quality of Life

Safety & Environment

Low crime rate, safer than 74% of US cities (2025)

Good air and water quality, suburban green spaces

Healthcare Access

  • Vanderbilt Wilson County Hospital
  • TriStar Summit Medical Center

Development Trends

Planned Developments

  • Mixed-use retail/residential at Providence Central
  • New townhome communities (2025-2026)

Infrastructure Projects

  • Road widening on Lebanon Rd (2025)
  • New greenway trails

Investment Outlook

Growth Outlook

Moderate to strong; population and housing demand remain robust

Investment Opportunities

  • Build-to-rent
  • Luxury single-family homes
  • Retail pad sites

Marketing Intelligence

Target Demographics

  • Young families
  • Move-up buyers
  • Remote professionals
  • Retirees

Competitive Advantages

  • Top-rated schools
  • Low crime
  • Convenient commute to Nashville

Pricing Strategies

Position slightly above regional median; use value-based pricing for new builds

Common Objections & Response Strategies

Objection: Prices are high compared to surrounding areas.

Response Strategy:

Emphasize school quality, safety, and long-term appreciation.

Objection: Limited affordable starter homes.

Response Strategy:

Highlight available townhomes and new construction incentives.

Objection: Traffic congestion during peak hours.

Response Strategy:

Discuss ongoing road improvements and alternative routes.

Professional Recommendations

1

Leverage school and safety data in marketing.

2

Target move-up buyers and relocators from Nashville.

3

Monitor new construction pipeline for inventory shifts.

4

Educate buyers on long-term appreciation and rental demand.

5

Network with local employers for relocation leads.

Competitive Analysis

Comparable Markets

  • 37076 (Hermitage)
  • 37087 (Lebanon)
  • 37214 (Donelson)

Market Positioning

Premium suburban market for families and professionals

Competitive Advantages

  • Higher-rated schools
  • Lower crime
  • Newer housing stock

Price Comparison

Median home price 8-12% higher than Hermitage and Lebanon

Investment Metrics

4.8% (single-family rental, 2025)
Cap Rates
5.2% (gross, 2025)
Rental Yields
19.3
Price-to-Rent
Moderate; positive cash flow possible with 20% down
Cash Flow
+4.5% annualized (2025-2027)
Appreciation

Buyer Journey Insights

First-Time Buyers

Limited affordable inventory; recommend townhomes and new construction incentives.

Move-Up Buyers

Strong selection of 4-5 bedroom homes; highlight appreciation potential.

Downsizers

Newer single-level homes and condos available; emphasize low maintenance.

Investors

Solid rental demand, especially for single-family and build-to-rent.

Relocators

Emphasize schools, safety, and commute to Nashville.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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