Zip Code 37128

Murfreesboro, TNRutherford County

Real Estate Market Analysis

Q3 2025 Report
$419,990 (June 2025)
Median Home Value
~44,000 (2025 estimate)
Population
$84,000 (2025 estimate)
Median Income
Above average (statewide)
School District Rating

Market Statistics

Property Values

$419,990 (June 2025)
Median Home Value
$2,100 (estimated, 2025)
Median Rent
$215 (June 2025)
Price per Sq Ft

Market Performance

Home Appreciation1.4% year-over-year (June 2025)
Market VelocityHomes go pending in ~19 days (2025)
Foreclosure RateLow, consistent with broader Murfreesboro trends

Area Information

Area SizeRapidly growing suburban area southwest of central Murfreesboro
CountyRutherford
Primary CityMurfreesboro

Housing Profile

Housing Statistics

Total Housing Units~13,000 (estimated, 2025)
Owner Occupied~70%
Rental Properties~30%
Vacant Units~4%
New ConstructionActive, with multiple subdivisions and townhome projects underway

Housing Types

Single-family homesTownhomesNew construction subdivisions

Demographics

~44,000 (2025 estimate)
Population
33
Median Age
$84,000 (2025 estimate)
Median Income
~96% (unemployment ~4%)
Employment Rate
High school diploma or higher: 93%; Bachelor's degree or higher: 38%
Education Levels
Predominantly families with children, young professionals, and some retirees
Family Composition

Education Quality

School District Performance

Above average (statewide)
District Rating
School DistrictRutherford County Schools
Test ScoresConsistently above state average in math and reading
Graduation Rates~93%

Schools in Area

  • Blackman High School
  • Scales Elementary
  • Overall Creek Elementary
  • Blackman Middle School

Economic Factors

Employment & Business

Job GrowthStrong, driven by healthcare, education, logistics, and manufacturing
Unemployment Rate~4% (2025)
Business EnvironmentFavorable for small businesses and service industries
Commercial ActivityExpanding retail, healthcare, and logistics sectors

Major Employers

  • Nissan North America
  • MTSU
  • Rutherford County Schools
  • Amazon
  • Healthcare providers

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-24 corridor
  • State Route 96
  • Public bus service (Rover)

Utilities & Services

  • Murfreesboro Water & Sewer
  • Middle Tennessee Electric
  • Atmos Energy (gas)

Quality of Life

Safety & Environment

Lower than national average for violent crime; property crime slightly below state average

Good air and water quality; moderate suburban development impact

Healthcare Access

  • Ascension Saint Thomas Rutherford
  • Multiple urgent care clinics
  • Specialty medical practices

Development Trends

Planned Developments

  • New single-family and townhome communities
  • Retail centers along Veterans Pkwy and Hwy 96

Infrastructure Projects

  • Road widening (Veterans Pkwy, Hwy 96)
  • New elementary school planned

Investment Outlook

Growth Outlook

Continued strong population and housing growth through 2026

Investment Opportunities

  • Build-to-rent
  • New construction sales
  • Short-term rentals (with restrictions)

Marketing Intelligence

Target Demographics

  • Young families
  • Move-up buyers
  • Relocating professionals
  • Investors

Competitive Advantages

  • Strong schools
  • Newer housing stock
  • Convenient location for commuters

Pricing Strategies

Price competitively near median; offer incentives for quick closings or upgrades

Common Objections & Response Strategies

Objection: Traffic congestion and commute times

Response Strategy:

Highlight ongoing road improvements and proximity to I-24 for regional access

Objection: Rising home prices

Response Strategy:

Emphasize stable appreciation, low interest rates, and long-term value

Objection: Limited inventory of affordable homes

Response Strategy:

Showcase new townhome and entry-level options, and discuss builder incentives

Professional Recommendations

1

Focus on new construction and family-oriented marketing.

2

Leverage school quality and community amenities in listings.

3

Monitor inventory and price trends closely for competitive positioning.

4

Educate buyers on market velocity and the need for quick decision-making.

5

Network with local builders for early access to new developments.

Competitive Analysis

Comparable Markets

  • 37127 (slightly lower prices, similar growth)
  • 37129 (higher prices, slower appreciation)
  • 37130 (older housing, more student rentals)

Market Positioning

Ideal for families and professionals seeking suburban lifestyle with city access

Competitive Advantages

  • Newer homes
  • Better schools
  • Family-friendly amenities

Price Comparison

Median price slightly below 37129, above 37127 and 37130

Investment Metrics

4.8%–5.2% (2025, single-family rentals)
Cap Rates
~6% gross yield (median rent/median price)
Rental Yields
~16–18
Price-to-Rent
Positive for well-leveraged properties, especially new construction rentals
Cash Flow
1–3% annually through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Seek new townhomes and entry-level homes; benefit from builder incentives and down payment assistance.

Move-Up Buyers

Target larger new construction homes with modern amenities and top schools.

Downsizers

Limited options; focus on single-level homes or townhomes with low maintenance.

Investors

Strong rental demand, especially for new homes and townhomes; consider cap rates and HOA restrictions.

Relocators

Highlight proximity to Nashville, schools, and community amenities; virtual tours and relocation packages recommended.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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