Zip Code 39212

Jackson, MSHinds County

Real Estate Market Analysis

Q3 2025 Report
$90,000 (June 2025, Redfin)
Median Home Value
~38,000 (2024 estimate)
Population
$36,000 (2024 estimate)
Median Income
Below state average (C rating, MS Dept. of Education 2024)
School District Rating

Market Statistics

Property Values

$90,000 (June 2025, Redfin)
Median Home Value
$1,100 for 3-bedroom homes (2025, Steadily)
Median Rent
$66 (June 2025, Redfin)
Price per Sq Ft

Market Performance

Home Appreciation+7.1% year-over-year (June 2025, Redfin)
Market VelocityHomes sell in 32 days on average (June 2025, Redfin)
Foreclosure RateAbove state average; Jackson overall has higher distressed property rates (Steadily)

Area Information

Area SizeLarge urban/suburban area in south Jackson
CountyHinds
Primary CityJackson

Housing Profile

Housing Statistics

Total Housing Units~10,000 (estimate based on census tract data)
Owner Occupied~55%
Rental Properties~45%
Vacant Units~15% (higher than national average)
New ConstructionMinimal; most stock built 1970s-1990s

Housing Types

Single-family detachedDuplexesSmall multifamily (2-4 units)

Demographics

~38,000 (2024 estimate)
Population
34
Median Age
$36,000 (2024 estimate)
Median Income
Unemployment ~7% (above state average)
Employment Rate
High school diploma or higher: 82%; Bachelor's degree or higher: 13%
Education Levels
Predominantly families with children; higher proportion of single-parent households
Family Composition

Education Quality

School District Performance

Below state average (C rating, MS Dept. of Education 2024)
District Rating
School DistrictJackson Public School District
Test ScoresMath and reading proficiency below state average
Graduation Rates~74% (2024)

Schools in Area

  • Forest Hill High School
  • Wilkins Elementary
  • Siwell Middle School

Economic Factors

Employment & Business

Job GrowthFlat to slightly negative (2024-2025)
Unemployment Rate~7% (2025)
Business EnvironmentChallenging; limited new business formation
Commercial ActivityPrimarily retail, logistics, and healthcare

Major Employers

  • University of Mississippi Medical Center
  • Jackson Public Schools
  • State of Mississippi
  • Retail and logistics centers

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-55 corridor
  • Local bus service (JATRAN)
  • Proximity to Jackson-Medgar Wiley Evers International Airport

Utilities & Services

  • Electricity (Entergy)
  • Water/sewer (City of Jackson)
  • Natural gas (Atmos Energy)

Quality of Life

Safety & Environment

Above average crime rates, especially property crime; safety is a concern for many buyers

Air and water quality challenges; periodic boil-water notices

Healthcare Access

  • Jackson Medical Mall
  • UMMC clinics

Development Trends

Planned Developments

  • Small-scale residential rehabs
  • Scattered infill projects

Infrastructure Projects

  • Water/sewer upgrades (citywide)

Investment Outlook

Growth Outlook

Stable to slight decline; population and housing demand flat or shrinking

Investment Opportunities

  • Value-add single-family rentals
  • Affordable housing redevelopment

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Investors seeking affordable rentals
  • Local families

Competitive Advantages

  • Lower price point than most of Jackson
  • Strong rental demand

Pricing Strategies

Price below city median to attract value-oriented buyers and investors

Common Objections & Response Strategies

Objection: Concerns about crime and safety

Response Strategy:

Provide recent crime trend data, highlight neighborhood watch programs, and showcase security upgrades.

Objection: Aging infrastructure and water issues

Response Strategy:

Detail ongoing city infrastructure projects and seller-funded repairs or warranties.

Objection: School quality concerns

Response Strategy:

Share information on school improvement initiatives and alternative education options.

Professional Recommendations

1

Screen buyers carefully for financing readiness.

2

Partner with local property managers for investor clients.

3

Highlight recent infrastructure improvements and community initiatives.

4

Use data-driven pricing to stay competitive.

5

Prepare for extended marketing times on some listings.

6

Address objections proactively with facts and local resources.

Competitive Analysis

Comparable Markets

  • 39209 (West Jackson)
  • 39206 (North Jackson)
  • Pearl, MS (39208)

Market Positioning

Affordable, cash-flow oriented market for investors and budget-conscious buyers

Competitive Advantages

  • Lower entry price
  • Higher rental yields

Price Comparison

39212 median home price is 25-40% lower than nearby suburbs and North Jackson

Investment Metrics

8-10% (gross, typical for single-family rentals)
Cap Rates
~10-12% gross annual yield
Rental Yields
~7 (favorable for investors)
Price-to-Rent
Strong for well-managed rentals; lower for flips
Cash Flow
Flat to -2% through 2025
Appreciation

Buyer Journey Insights

First-Time Buyers

Emphasize affordability, down payment assistance, and FHA/VA loan options; address safety and school concerns.

Move-Up Buyers

Limited appeal; may seek newer homes in other zip codes.

Downsizers

Highlight low-maintenance homes and affordability; address healthcare access.

Investors

Focus on rental yields, cap rates, and property management resources.

Relocators

Emphasize cost of living, access to major highways, and proximity to employers.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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