Zip Code 54914

Appleton, WIOutagamie County

Real Estate Market Analysis

Q3 2025 Report
$275,395 (Feb 2025)
Median Home Value
~24,000 (2025 est.)
Population
$68,000 (est.)
Median Income
Above average (WI state metrics)
School District Rating

Market Statistics

Property Values

$275,395 (Feb 2025)
Median Home Value
$2,095 (4bd, 2ba)
Median Rent
$174-$179 (2025)
Price per Sq Ft

Market Performance

Home Appreciation+7.2% YoY (Feb 2025)
Market VelocityHomes sell in 42 days on average (May 2025)
Foreclosure RateLow; no significant increase reported

Area Information

Area SizeApprox. 15 sq mi
CountyOutagamie
Primary CityAppleton

Housing Profile

Housing Statistics

Total Housing UnitsEstimated 7,000+
Owner Occupied~65%
Rental Properties~35%
Vacant UnitsLow, <5%
New ConstructionModerate; some new builds and land listings in adjacent areas

Housing Types

Single-family homesTownhomesCondosApartments

Demographics

~24,000 (2025 est.)
Population
38
Median Age
$68,000 (est.)
Median Income
96% (unemployment ~4%)
Employment Rate
High school grad+: 92%; Bachelor’s+: 32%
Education Levels
Mix of families, singles, and retirees
Family Composition

Education Quality

School District Performance

Above average (WI state metrics)
District Rating
School DistrictAppleton Area School District
Test ScoresConsistently above state average
Graduation Rates92%+

Schools in Area

  • Houdini Elementary
  • Highlands Elementary
  • Jefferson Elementary
  • Greenville Elementary
  • Greenville Middle

Economic Factors

Employment & Business

Job Growth+2.1% YoY (2025)
Unemployment Rate4%
Business EnvironmentStable, with strong healthcare, education, and retail sectors
Commercial ActivityActive retail corridors and light industrial

Major Employers

  • ThedaCare
  • Kimberly-Clark
  • School District
  • Retail centers

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • US-41 freeway
  • Valley Transit bus
  • Proximity to Appleton International Airport

Utilities & Services

  • Municipal water/sewer
  • Electricity (WE Energies)
  • Natural gas
  • Waste management

Quality of Life

Safety & Environment

Low to moderate; below national average for violent crime

Good air and water quality; minimal pollution

Healthcare Access

  • ThedaCare Regional Medical Center
  • Numerous clinics and urgent care

Development Trends

Planned Developments

  • Mixed-use retail/residential projects near US-41
  • Ongoing residential infill

Infrastructure Projects

  • Road widening near major intersections
  • Transit improvements

Investment Outlook

Growth Outlook

Steady, with moderate population and housing growth expected

Investment Opportunities

  • Single-family rentals
  • Small multifamily developments
  • Retail pad sites

Marketing Intelligence

Target Demographics

  • Young families
  • Move-up buyers
  • Healthcare professionals
  • Retirees

Competitive Advantages

  • Strong schools
  • Access to jobs and amenities
  • Stable appreciation

Pricing Strategies

List slightly above median to capture appreciation; use recent comps for accuracy

Common Objections & Response Strategies

Objection: Prices have risen quickly—will they drop?

Response Strategy:

Emphasize steady demand, low inventory, and local job growth supporting values.

Objection: Inventory is low; will I find the right home?

Response Strategy:

Highlight new listings, off-market opportunities, and flexibility in home features.

Objection: Property taxes seem high.

Response Strategy:

Compare to regional averages and highlight quality of schools and services.

Professional Recommendations

1

Leverage school quality and safety in marketing.

2

Network with local employers for relocation leads.

3

Monitor new listings daily for off-market and pre-market opportunities.

4

Educate buyers on competitive offer strategies.

5

Highlight rental potential to investors.

6

Stay informed on zoning and development updates.

Competitive Analysis

Comparable Markets

  • 54913 (Appleton North)
  • 54915 (Appleton South)
  • Grand Chute

Market Positioning

Affordable, family-friendly, with strong amenities

Competitive Advantages

  • Lower median price than 54913/54915
  • Proximity to major retail and jobs
  • Balanced mix of housing types

Price Comparison

54914 median home value ($275K) is below Appleton overall ($305K) and Grand Chute ($372K)

Investment Metrics

5.5%-6.2% (single-family rentals)
Cap Rates
6.5%-7% gross yield
Rental Yields
~13-14
Price-to-Rent
Positive for well-priced rentals; strong tenant demand
Cash Flow
4-6% annual expected (2025-2026)
Appreciation

Buyer Journey Insights

First-Time Buyers

Good entry-level options; may face competition for updated homes.

Move-Up Buyers

Opportunities for larger homes at reasonable prices compared to adjacent zips.

Downsizers

Townhomes and condos available; low-maintenance options growing.

Investors

Solid rental demand, especially for single-family and small multifamily.

Relocators

Appealing due to job access, schools, and amenities.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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