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Zip Code 72712

Bentonville, AR • Benton County

Real Estate Market Analysis

Q3 2025 Report
$486,102 (March 2025, up 5.3% YoY)[4]
Median Home Value
~60,000 (2025 estimate)
Population
$85,000–$90,000 (well above state average)
Median Income
A+ (top-rated in Arkansas)
School District Rating

Market Statistics

Property Values

$486,102 (March 2025, up 5.3% YoY)[4]
Median Home Value
$1,600–$2,000 (estimate, varies by property type)
Median Rent
$215–$226 (Jan–June 2025)[1][5]
Price per Sq Ft

Market Performance

Home Appreciation5.3%–8.4% YoY (2024–2025)[1][4]
Market VelocitySeller's market; homes sell quickly, inventory up 9.1% MoM in April 2025[1]
Foreclosure RateLow (no significant increase reported)

Area Information

Area Sizeapprox. 90 sq mi
CountyBenton
Primary CityBentonville

Housing Profile

Housing Statistics

Total Housing Units~20,000 (estimate, based on city data)
Owner Occupied~60% (estimate)
Rental Properties~40% (estimate)
Vacant UnitsLow (tight inventory, seller’s market)[1]
New ConstructionActive, especially in subdivisions and luxury segments

Housing Types

Single-family homesTownhomesCondosLuxury estates

Demographics

~60,000 (2025 estimate)
Population
32
Median Age
$85,000–$90,000 (well above state average)
Median Income
High; unemployment below state/national average
Employment Rate
High; large proportion with bachelor’s or advanced degrees
Education Levels
Predominantly families and young professionals
Family Composition

Education Quality

School District Performance

A+ (top-rated in Arkansas)
District Rating
School DistrictBentonville School District
Test ScoresAbove state and national averages
Graduation Rates~93%

Schools in Area

  • Bentonville High School
  • Fulbright Junior High
  • Apple Glen Elementary
  • Bentonville West High School

Economic Factors

Employment & Business

Job GrowthStrong, driven by corporate expansion and tech sector
Unemployment Rate~2.5% (2025 estimate)
Business EnvironmentRobust, with strong support for startups and tech
Commercial ActivityHigh, especially in retail, logistics, and professional services

Major Employers

  • Walmart HQ
  • Sam’s Club
  • JB Hunt
  • Tyson Foods (nearby)
  • Healthcare systems

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • • I-49 freeway
  • • Northwest Arkansas National Airport (XNA)
  • • Public transit (Ozark Regional Transit)

Utilities & Services

  • • Electricity (Ozarks Electric)
  • • Water/Sewer (City of Bentonville)
  • • Natural Gas
  • • Trash/Recycling

Quality of Life

Safety & Environment

Low; Bentonville is among the safest cities in Arkansas

High; clean air, extensive green spaces

Healthcare Access

  • • Northwest Medical Center
  • • Mercy Hospital
  • • Multiple clinics and urgent care

Development Trends

Planned Developments

  • Mixed-use downtown projects
  • New subdivisions (west and south Bentonville)
  • Expansion of bike trails

Infrastructure Projects

  • • Road widening (I-49 corridor)
  • • Downtown revitalization

Investment Outlook

Growth Outlook

Very strong; continued population and job growth expected through 2026

Investment Opportunities

  • • Short-term rentals
  • • Luxury new builds
  • • Downtown redevelopment

Marketing Intelligence

Target Demographics

  • Corporate relocators
  • Young families
  • Tech professionals
  • Investors

Competitive Advantages

  • Top schools
  • Corporate job market
  • Cultural amenities

Pricing Strategies

Price at or slightly above recent comps; leverage low inventory and appreciation

Common Objections & Response Strategies

Objection: High home prices compared to state average

Response Strategy:

Emphasize strong appreciation, job market, and quality of life

Objection: Competitive market, fear of overpaying

Response Strategy:

Highlight historical appreciation, low inventory, and long-term value

Objection: Concerns about rapid growth changing community feel

Response Strategy:

Point to city planning, green spaces, and community engagement

Professional Recommendations

1

Educate buyers on market speed and pricing realities

2

Leverage corporate relocation networks

3

Highlight school and lifestyle advantages

4

Advise sellers on pricing for multiple offers

5

Promote new construction and downtown redevelopment

6

Stay updated on zoning and infrastructure changes

Competitive Analysis

Comparable Markets

  • Fayetteville 72701
  • Rogers 72756
  • Springdale 72762

Market Positioning

Premium Northwest Arkansas market with national attention

Competitive Advantages

  • Higher appreciation
  • Better schools
  • Corporate HQ proximity

Price Comparison

72712 median home values are 80%+ higher than state average ($486k vs $268k)[2][4]

Investment Metrics

4.5%–5.5% (single-family rentals, 2025 estimate)
Cap Rates
5%–6% gross yield (varies by property type)
Rental Yields
~22–25 (reflects premium market)
Price-to-Rent
Moderate; best for long-term appreciation and executive rentals
Cash Flow
4%–6% annually through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to price; focus on townhomes/condos and down payment assistance

Move-Up Buyers

Active; many seeking larger homes or new builds

Downsizers

Interest in luxury condos and low-maintenance homes near downtown

Investors

Targeting short-term rentals and executive housing; focus on proximity to Walmart HQ

Relocators

Strong demand; prioritize school quality, amenities, and commute

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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Nearby Areas

72209 (AR)

zip_code

Adjacent location

$210,000