Zip Code 78245

San Antonio, TXBexar County

Real Estate Market Analysis

Q3 2025 Report
$259,168 (Feb 2025)
Median Home Value
~110,000 (est. 2025)
Population
$74,000 (est. 2025)
Median Income
B+ (Niche 2025)
School District Rating

Market Statistics

Property Values

$259,168 (Feb 2025)
Median Home Value
~$1,700/month (est. 2025)
Median Rent
$146 (June 2025)
Price per Sq Ft

Market Performance

Home Appreciation-2.4% YoY (Feb 2025); -5.1% YoY (April 2025)
Market Velocity68 days to pending (Feb 2025); 75 days avg. DOM (Q2 2025)
Foreclosure RateLow to moderate (consistent with San Antonio averages, 2025)

Area Information

Area SizeApprox. 35 sq mi
CountyBexar
Primary CitySan Antonio

Housing Profile

Housing Statistics

Total Housing Units~30,000 (est.)
Owner Occupied~65%
Rental Properties~35%
Vacant Units~6%
New ConstructionActive, especially in Far West San Antonio and Alamo Ranch submarkets

Housing Types

Single-family homesTownhomesSome multifamily developments

Demographics

~110,000 (est. 2025)
Population
32
Median Age
$74,000 (est. 2025)
Median Income
~95% (unemployment ~5%)
Employment Rate
~25% bachelor’s degree or higher
Education Levels
Predominantly families with children; diverse, with a strong Hispanic/Latino presence
Family Composition

Education Quality

School District Performance

B+ (Niche 2025)
District Rating
School DistrictNorthside Independent School District (NISD)
Test ScoresSlightly below Texas state average, but improving
Graduation Rates~89% (2025)

Schools in Area

  • Bobbye Behlau Elementary
  • Luna Middle School
  • William J. Brennan High School

Economic Factors

Employment & Business

Job GrowthSteady, driven by military, tech, and healthcare sectors
Unemployment Rate~5% (2025)
Business EnvironmentGrowing, with new retail and service businesses opening
Commercial ActivityExpanding, especially along Loop 1604 and Highway 90

Major Employers

  • Lackland Air Force Base
  • USAA
  • Walmart
  • HEB
  • Methodist Healthcare

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • Loop 1604
  • US Highway 90
  • Public bus routes (VIA)

Utilities & Services

  • CPS Energy
  • SAWS (water/sewer)
  • Spectrum, AT&T (internet)

Quality of Life

Safety & Environment

Moderate; property crime above city average, violent crime near average

Good; suburban, with green spaces and moderate air quality

Healthcare Access

  • Methodist Hospital Westover Hills
  • Baptist Emergency Hospital

Development Trends

Planned Developments

  • New subdivisions in Alamo Ranch/Far West
  • Retail centers along Potranco Rd

Infrastructure Projects

  • Road widening (Potranco, Wiseman Blvd)
  • New schools under construction

Investment Outlook

Growth Outlook

Continued population and housing growth, but at a slower pace than 2020-2023

Investment Opportunities

  • Single-family rentals
  • New construction sales
  • Value-add renovations

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Military families
  • Young professionals
  • Investors

Competitive Advantages

  • Lower home prices than other Texas metros
  • Strong rental demand
  • Access to major highways

Pricing Strategies

Competitive pricing below 2023 peaks; incentives for buyers (rate buydowns, closing cost assistance)

Common Objections & Response Strategies

Objection: Prices are falling—should I wait?

Response Strategy:

Emphasize long-term value, affordability, and potential for price stabilization as inventory normalizes.

Objection: Crime rates are a concern.

Response Strategy:

Highlight community policing, neighborhood watch programs, and ongoing city investment in safety.

Objection: Schools are only average.

Response Strategy:

Point to improving test scores, new school construction, and extracurricular offerings.

Professional Recommendations

1

Advise buyers to negotiate assertively and seek incentives.

2

Encourage sellers to price competitively and invest in home presentation.

3

Target marketing to military and first-time buyers.

4

Monitor new construction pipeline and resale inventory closely.

5

Stay updated on school ratings and infrastructure projects.

Competitive Analysis

Comparable Markets

  • 78251 (Alamo Ranch)
  • 78253 (Westover Hills)
  • 78254 (Helotes)

Market Positioning

Affordable, family-friendly, and growth-oriented

Competitive Advantages

  • Lower entry price
  • More new construction options
  • Proximity to military and tech jobs

Price Comparison

78245 median home value ~$259k vs. 78251 ($285k), 78253 ($300k), 78254 ($295k)

Investment Metrics

~6.2% (single-family rental, 2025)
Cap Rates
~7% gross yield
Rental Yields
~12.7
Price-to-Rent
Strong for buy-and-hold rentals, especially with below-market purchases
Cash Flow
Flat to -2% through 2025, stabilizing in 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Benefit from down payment assistance, affordable entry prices, and new construction incentives.

Move-Up Buyers

Can trade up with minimal price premium; more inventory and negotiation power.

Downsizers

Options for low-maintenance homes and townhomes; slower market allows for careful selection.

Investors

Attractive rental yields and value-add opportunities; focus on single-family and new builds.

Relocators

Appealing due to affordability, access to highways, and proximity to major employers.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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