Zip Code 92154

San Diego, CASan Diego County

Real Estate Market Analysis

Q3 2025 Report
$670,000 (2024)
Median Home Value
~90,000
Population
$74,000
Median Income
Sweetwater Union: B; San Ysidro Elementary: C+
School District Rating

Market Statistics

Property Values

$670,000 (2024)
Median Home Value
$2,800/month (2024)
Median Rent
$430
Price per Sq Ft

Market Performance

Home Appreciation~6% year-over-year (2023-2024)
Market VelocityAverage days on market: 18-25; high demand for entry-level homes
Foreclosure RateLow, below county average

Area Information

Area Size~30 sq mi
CountySan Diego
Primary CitySan Diego

Housing Profile

Housing Statistics

Total Housing Units~23,000
Owner Occupied~54%
Rental Properties~46%
Vacant Units~3%
New ConstructionActive, with several new townhome and single-family developments (2023-2025)

Housing Types

Single-family homesTownhomesMulti-family (duplexes, small apartment complexes)

Demographics

~90,000
Population
31
Median Age
$74,000
Median Income
~95%
Employment Rate
High school diploma or higher: 74%; Bachelor's degree or higher: 18%
Education Levels
Predominantly families with children; large Hispanic/Latino community
Family Composition

Education Quality

School District Performance

Sweetwater Union: B; San Ysidro Elementary: C+
District Rating
School DistrictSweetwater Union High School District, San Ysidro Elementary, South Bay Union
Test ScoresBelow San Diego County average; some schools (e.g., Ocean View Hills) rank 7/10, others 4-6/10[1]
Graduation Rates~85% (Sweetwater Union)

Schools in Area

  • Ocean View Hills Elementary (7/10)
  • Vista Del Mar (9/10)
  • San Ysidro Middle
  • Southwest High
  • Nestor Language Academy Charter

Economic Factors

Employment & Business

Job GrowthPositive, driven by logistics/warehousing and cross-border trade
Unemployment Rate~5% (2024)
Business EnvironmentGrowing, with emphasis on logistics, light manufacturing, and retail
Commercial ActivityStrong in Otay Mesa; new retail and industrial developments

Major Employers

  • Otay Mesa industrial/logistics parks
  • Border-related services
  • San Ysidro School District
  • Retail (Plaza Las Americas)

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-5
  • I-805
  • SR-905
  • San Ysidro Port of Entry
  • MTS Trolley Blue Line

Utilities & Services

  • SDG&E (electric/gas)
  • City of San Diego water/sewer
  • Multiple waste/recycling providers

Quality of Life

Safety & Environment

Moderate; property crime slightly above San Diego average, violent crime below average

Good air quality; some noise near border and highways

Healthcare Access

  • Scripps Coastal Medical Center
  • Sharp Chula Vista
  • Community clinics

Development Trends

Planned Developments

  • Otay Mesa East Port of Entry (2025)
  • New residential communities (Vista Del Sur, Cota Vera)

Infrastructure Projects

  • SR-11/Otay Mesa East Port expansion
  • Trolley Blue Line improvements

Investment Outlook

Growth Outlook

Strong, driven by border trade and affordable housing demand

Investment Opportunities

  • New construction homes
  • Multi-family rentals
  • Commercial/industrial properties

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Young families
  • Investors seeking rental income
  • Cross-border professionals

Competitive Advantages

  • Lower price point than most of San Diego
  • Newer housing stock
  • Strong rental demand

Pricing Strategies

Competitive pricing below county median; incentives for new builds

Common Objections & Response Strategies

Objection: Lower school ratings than some San Diego areas

Response Strategy:

Highlight top-performing schools in the area and recent improvements; emphasize after-school and enrichment programs.

Objection: Proximity to border and perceived safety concerns

Response Strategy:

Share local crime data showing violent crime below city average; highlight active community policing and neighborhood watch programs.

Objection: Commute times to central San Diego

Response Strategy:

Promote access to freeways and trolley; discuss remote work options and local job growth.

Professional Recommendations

1

Focus on new construction and family-oriented marketing.

2

Leverage data on rental demand and appreciation.

3

Address school and safety concerns proactively.

4

Network with local employers and relocation services.

5

Highlight infrastructure improvements and future growth.

Competitive Analysis

Comparable Markets

  • 91913 (Chula Vista)
  • 92154 (Otay Mesa)
  • 92173 (San Ysidro)

Market Positioning

Affordable, family-oriented, growth corridor

Competitive Advantages

  • Lower prices than 91913/Chula Vista
  • More new construction than 92173/San Ysidro

Price Comparison

92154 median home price ~$670k vs. 91913 ~$800k, 92173 ~$600k

Investment Metrics

~5.5% for multi-family (2024)
Cap Rates
~5% gross yield
Rental Yields
~20-22
Price-to-Rent
Positive for well-managed rentals, especially new builds
Cash Flow
5-7% annually through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability, new homes, family amenities; need education on local schools and commute options.

Move-Up Buyers

Limited options for luxury homes; some larger new builds available.

Downsizers

Few age-restricted communities; some single-story and low-maintenance options.

Investors

Strong rental demand, especially for multi-family and new construction; stable cash flow.

Relocators

Appealing for cross-border professionals and those seeking value in San Diego.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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