Zip Code 96818

Honolulu, HIHonolulu County

Real Estate Market Analysis

Q3 2025 Report
$548,792 (down 2.8% YoY)
Median Home Value
Approx. 50,000 (2024 estimate)
Population
$82,000 (area estimate, above Honolulu average)
Median Income
Above average (statewide)
School District Rating

Market Statistics

Property Values

$548,792 (down 2.8% YoY)
Median Home Value
Approx. $2,400/mo (estimate based on Honolulu averages)
Median Rent
$592 (June 2025)
Price per Sq Ft

Market Performance

Home Appreciation-2.8% YoY (Zillow); +1.1% median sold price YoY (Rocket)
Market Velocity111 homes for sale in Feb 2025 (+5.7% MoM); moderate turnover
Foreclosure RateLow (in line with Honolulu averages)

Area Information

Area SizeApprox. 15 sq mi (includes Salt Lake, Aliamanu, Foster Village, Hickam)
CountyHonolulu
Primary CityHonolulu

Housing Profile

Housing Statistics

Total Housing UnitsApprox. 12,000 (estimate based on area size and density)
Owner Occupied~55% (area estimate)
Rental Properties~45% (area estimate, includes military rentals)
Vacant UnitsLow (tight rental market)
New ConstructionLimited, mostly infill and redevelopment

Housing Types

Single-family homesCondosTownhomesMilitary housing

Demographics

Approx. 50,000 (2024 estimate)
Population
34 (skewed younger due to military presence)
Median Age
$82,000 (area estimate, above Honolulu average)
Median Income
High (unemployment below 4%)
Employment Rate
High school grad+: 92%; Bachelor’s+: 38% (area estimate)
Education Levels
Many families, military households, diverse ethnic mix
Family Composition

Education Quality

School District Performance

Above average (statewide)
District Rating
School DistrictHonolulu District (Hawaii DOE)
Test ScoresAbove state average (especially in Salt Lake schools)
Graduation Rates~90% (area high schools)

Schools in Area

  • Aliamanu Elementary
  • Salt Lake Elementary
  • Moanalua Middle
  • Moanalua High

Economic Factors

Employment & Business

Job GrowthStable, driven by military and airport sectors
Unemployment Rate~3.5% (area estimate)
Business EnvironmentSupportive for service, retail, and logistics
Commercial ActivityActive near airport and military base

Major Employers

  • Joint Base Pearl Harbor-Hickam
  • Honolulu International Airport
  • Hawaii Department of Education
  • Healthcare providers

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • H-1 Freeway
  • Nimitz Highway
  • Honolulu Rail (Skyline)
  • Bus routes

Utilities & Services

  • HECO (electric)
  • Board of Water Supply
  • Sewer
  • Trash/recycling

Quality of Life

Safety & Environment

Moderate (higher near transient areas, lower in residential pockets)

Good air quality, some aircraft noise

Healthcare Access

  • Tripler Army Medical Center
  • Kaiser Permanente
  • Queen’s Medical Center (nearby)

Development Trends

Planned Developments

  • Airport modernization
  • Transit-oriented development near rail

Infrastructure Projects

  • Rail expansion
  • Road improvements

Investment Outlook

Growth Outlook

Stable, limited land for major expansion

Investment Opportunities

  • Military rental housing
  • Short-term furnished rentals
  • Value-add condo renovations

Marketing Intelligence

Target Demographics

  • Military families
  • Airport/airline employees
  • First-time buyers
  • Investors

Competitive Advantages

  • Stable demand from military
  • Central location
  • Good schools

Pricing Strategies

Competitive pricing with value-add incentives (closing costs, upgrades)

Common Objections & Response Strategies

Objection: Aircraft/military noise

Response Strategy:

Highlight upgraded windows, location within quieter pockets, and proximity benefits

Objection: Older housing stock

Response Strategy:

Emphasize recent renovations, solid construction, and value pricing

Objection: Limited new construction

Response Strategy:

Promote move-in ready homes and potential for customization

Professional Recommendations

1

Target military and airport-related buyers/renters

2

Emphasize school and community amenities

3

Highlight rental income stability

4

Prepare for noise and age-related objections with data and solutions

5

Monitor transit and airport projects for value impact

Competitive Analysis

Comparable Markets

  • 96701 (Aiea)
  • 96819 (Kalihi)
  • 96816 (Kaimuki)

Market Positioning

Stable, family-oriented, military-friendly

Competitive Advantages

  • Proximity to base/airport
  • School quality
  • Central Oahu access

Price Comparison

Lower than East Honolulu, higher than Kalihi

Investment Metrics

4.5%–5.5% (rental properties)
Cap Rates
~5% gross yield
Rental Yields
~19–21
Price-to-Rent
Positive for well-managed rentals, especially military
Cash Flow
Flat to +1% annually (2025–2027)
Appreciation

Buyer Journey Insights

First-Time Buyers

Good entry-level condos/townhomes, VA loan options

Move-Up Buyers

Limited single-family inventory, focus on renovated homes

Downsizers

Condos with amenities, low-maintenance living

Investors

Consistent rental demand, especially military

Relocators

Central location, easy commute to major employers

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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