Zip Code 969

Aguadilla, PR • Aguadilla County

Real Estate Market Analysis

Q3 2025 Report

$225,000–$260,000 (Q2 2025 estimate)

Median Home Value

~55,000 (Aguadilla municipality)

Population

$24,000–$28,000 household

Median Income

Average for PR; some standout bilingual and private schools

School District Rating

Market Statistics

Property Values

$225,000–$260,000 (Q2 2025 estimate)

Median Home Value

$1,200–$1,500/month for 2–3 bedroom units

Median Rent

$170–$210 (varies by proximity to coast and amenities)

Price per Sq Ft

Market Performance

Home Appreciation11.6% Q1 2025; 22% Q4 2024; 6–10% YoY average for 2025[2][3]

Market VelocitySeller’s market; well-priced homes sell within 2–4 weeks[3]

Foreclosure RateLow; distressed sales declining due to strong demand

Area Information

Area SizeVaries; includes urban and coastal neighborhoods

CountyAguadilla

Primary CityAguadilla

Housing Profile

Housing Statistics

Total Housing UnitsApprox. 12,000–14,000

Owner Occupied~60%

Rental Properties~35%

Vacant Units~5%

New ConstructionActive, especially mid- to high-end condos and single-family homes near airport and coast

Housing Types

Single-family homesCondosMulti-family unitsShort-term rentals (Airbnb/VRBO)

Demographics

~55,000 (Aguadilla municipality)

Population

Median Age

$24,000–$28,000 household

Median Income

Unemployment 8–9% (2025 estimate)

Employment Rate

High school: 80%+; Bachelor’s or higher: 18%

Education Levels

Mix of families, retirees, young professionals, and expats

Family Composition

Education Quality

School District Performance

Average for PR; some standout bilingual and private schools

District Rating

School DistrictAguadilla School District

Test ScoresSlightly above PR average in select STEM subjects

Graduation RatesHigh school: ~85%

Schools in Area

Escuela Superior Dr. Carlos González
Ramey School (DODEA)
Colegio San Carlos
Multiple public K–12 schools

Economic Factors

Employment & Business

Job GrowthPositive, driven by tourism, logistics, and tech

Unemployment Rate8–9% (2025)

Business EnvironmentImproving; Act 60 incentives attracting new businesses

Commercial ActivityGrowing, especially near airport and coastal zones

Major Employers

Aguadilla Airport (Rafael Hernández)
Pharmaceuticals (Baxter, Honeywell)
Tourism and hospitality
Tech startups

Infrastructure & Quality of Life

Infrastructure

Transportation Access

• Rafael Hernández International Airport (BQN)
• PR-2 Highway
• Public buses and taxis

Utilities & Services

• Reliable electricity (PREPA)
• Water (PRASA)
• Waste management

Quality of Life

Safety & Environment

Lower than PR average; petty theft in tourist areas

Good; coastal breezes, moderate hurricane risk

Healthcare Access

• Aguadilla Medical Center
• San Carlos Hospital
• Clinics and urgent care

Development Trends

Planned Developments

New condo projects near airport
Mixed-use retail/residential near PR-2

Infrastructure Projects

• Airport expansion
• Road resurfacing projects

Investment Outlook

Growth Outlook

Strong; continued demand from off-island buyers and investors[1][2]

Investment Opportunities

• Short-term rentals
• Luxury condos
• Commercial retail near airport

Marketing Intelligence

Target Demographics

Mainland US buyers
Expats/relocators
Retirees
Investors (short-term rental, luxury)

Competitive Advantages

Airport access
Coastal amenities
Tax incentives

Pricing Strategies

Strategic pricing based on recent comps and seasonality; premium for turnkey and coastal properties[3]

Common Objections & Response Strategies

Objection: Concerns about hurricanes and natural disasters

Response Strategy:

Highlight modern construction codes, hurricane shutters, and insurance options

Objection: Uncertainty about property taxes and legal process

Response Strategy:

Provide clear breakdowns of CRIM, closing costs, and legal support

Objection: Worries about rental market saturation

Response Strategy:

Share occupancy rates, tourism data, and unique value of well-located properties

Professional Recommendations

Leverage bilingual marketing to reach both local and off-island buyers

Highlight airport access and lifestyle amenities in all listings

Educate buyers on Act 60 and local tax/closing processes

Partner with local lenders and legal experts for smooth transactions

Focus on professional staging and digital presence to stand out in a competitive market

Competitive Analysis

Comparable Markets

San Juan (00901)
Dorado (00646)
Rincón (00677)

Market Positioning

Aguadilla 969 is positioned as a value alternative to luxury markets, with strong upside and lifestyle appeal

Competitive Advantages

Lower price per sqft than San Juan/Dorado
Airport access
Growing tech and tourism sectors

Price Comparison

969 is 15–30% less expensive than San Juan/Dorado, with comparable rental yields

Investment Metrics

6–8% for long-term rentals; up to 10–12% for short-term rentals[2]

Cap Rates

7–10% typical for well-managed properties

Rental Yields

~15–18 (favorable for investors)

Price-to-Rent

Strong, especially for short-term and furnished rentals

Cash Flow

6–10% annual through 2025 barring economic shocks[3]

Appreciation

Buyer Journey Insights

First-Time Buyers

Challenged by rising prices; FHA/VA options available; education on incentives needed

Move-Up Buyers

Active; seeking larger homes or coastal upgrades

Downsizers

Attracted to condos and low-maintenance properties near amenities

Investors

Drawn by rental yields, Act 60, and airport proximity; focus on turnkey and short-term rental units

Relocators

Expats and remote workers seeking lifestyle, tax benefits, and community

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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