Aurora

CODenver-Aurora-Lakewood MSA

Real Estate Market Analysis

Q3 2025 Report
$485,847 (Zillow, Mar 2025); $800,000 (Rentastic, July 2025); $479,450 (Norada, Oct 2024)
Median Home Price
~400,000
Population
~$76,000 (recent ACS estimate)
Median Income
Varies; Cherry Creek School District (A-rated), Aurora Public Schools (C to B-)
School District Rating

Market Overview

Property Values

$485,847 (Zillow, Mar 2025); $800,000 (Rentastic, July 2025); $479,450 (Norada, Oct 2024)
Median Home Price
$232 (Norada, Oct 2024)
Price per Sq Ft
-1.1% (Zillow, Mar 2025); +5.4% (Norada, Oct 2024); +11.1% (Steadily, Jan 2024)
YoY Change

Market Performance

Days on Market24 median days to pending (Zillow, Mar 2025); 35 days (Steadily, Jan 2024); 38 days (Norada, Oct 2024)
Market TypeTransitioning toward balanced; still competitive but moderating
Months of SupplyData not specified; inventory up 18.8% YoY (Steadily, Feb 2024)

Sales Activity

Sales Volume8,057 projected annual sales (Rentastic, July 2025); 439 homes sold (Norada, Oct 2024); 290 homes sold (Steadily, Jan 2024)
Metro AreaDenver-Aurora-Lakewood MSA
Population~400,000

Economic Indicators

Employment & Growth

Unemployment RateData not specified for 2025; Denver metro area typically 3-4% in recent years
Job Growth RatePositive, driven by healthcare, tech, and logistics expansion
Median Household Income~$76,000 (recent ACS estimate)

Major Employers

  • UCHealth
  • Children's Hospital Colorado
  • Buckley Space Force Base
  • Amazon
  • Raytheon
  • Kaiser Permanente

Demographics

~400,000
Population
34.2 years
Median Age
Steady, with net in-migration and new household formation
Population Growth
~30% bachelor's degree or higher
Education Level

Family Composition

Diverse; mix of families, young professionals, and retirees

Key Industries

HealthcareAerospace/DefenseLogisticsTechnologyEducation

Education

School District

Varies; Cherry Creek School District (A-rated), Aurora Public Schools (C to B-)
District Rating

Top Schools

  • Grandview High School
  • Cherokee Trail High School
  • Aurora Quest K-8

Higher Education

  • University of Colorado Anschutz Medical Campus
  • Community College of Aurora

Infrastructure & Development

Major Projects

  • Fitzsimons Innovation Community expansion
  • Buckley Space Force Base upgrades
  • Aurora Highlands master-planned community

Transportation

  • I-225 corridor enhancements
  • RTD light rail expansion
  • E-470 interchange improvements

Planned Developments

  • Mixed-use projects near Anschutz Medical Campus
  • New retail and multifamily developments in southeast Aurora

Lifestyle & Amenities

Recreation

  • Cherry Creek State Park
  • Aurora Reservoir
  • Extensive trail systems

Dining & Entertainment

  • Southlands Mall
  • Stanley Marketplace
  • Local breweries and restaurants

Cultural Attractions

  • Aurora Fox Arts Center
  • Vintage Theatre
  • Aurora History Museum

Investment Analysis

Investment Opportunities

  • Strong rental demand near hospitals and bases
  • New construction in southeast Aurora
  • Value-add multifamily investments

Growth Outlook

Moderate; transitioning to balanced market with stable long-term prospects

Market Risks

  • Potential for price corrections if interest rates rise
  • High percentage of price drops (47.8% in Oct 2024)
  • Slowing appreciation

Rental Market

Healthy; vacancy rates low, especially near employment centers

Marketing Intelligence

Target Demographics

  • Young professionals
  • Medical staff and researchers
  • Military families
  • Move-up buyers

Marketing Channels

  • Zillow, Redfin, Realtor.com
  • Social media (Facebook, Instagram)
  • Local relocation networks

Pricing Strategies

Price slightly below recent comps to drive interest and avoid prolonged DOM

Common Objections & Response Strategies

Objection: Home prices are too high or declining

Response Strategy:

Highlight long-term value, local job growth, and Aurora's relative affordability compared to Denver

Objection: Interest rates are too high

Response Strategy:

Discuss rate buydown options, adjustable-rate products, and potential for refinancing

Objection: Too much competition from new builds

Response Strategy:

Emphasize established neighborhoods, mature landscaping, and quicker move-in timelines

Professional Recommendations

1

Stay updated on local inventory and price trends weekly

2

Educate clients on market shifts and realistic pricing

3

Leverage digital marketing and virtual showings

4

Network with relocation specialists and major employers

5

Advise sellers to stage and price competitively

6

Highlight Aurora's value proposition versus Denver

Competitive Analysis

Comparable Markets

  • Denver
  • Centennial
  • Parker
  • Thornton

Market Positioning

Aurora offers value and growth potential within the Denver metro area

Competitive Advantages

  • Lower price point than Denver
  • Proximity to major employers
  • Diverse housing stock

Price Comparison

Aurora median prices are 10-20% lower than central Denver, but rising faster than some suburbs

Investment Metrics

5-6% for single-family rentals; 6-7% for multifamily (2024 estimates)
Cap Rates
~5% gross annual yield in core neighborhoods
Rental Yields
~18-20 (varies by submarket)
Price-to-Rent
Positive cash flow possible with 20% down in select areas
Cash Flow
2-4% annual appreciation projected through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Seek down payment assistance, focus on affordability and school quality; competition for entry-level homes remains high

Move-Up Buyers

Leverage equity from prior homes, prioritize space and amenities; timing sale and purchase is key

Downsizers

Look for low-maintenance homes, proximity to healthcare and recreation; condos and townhomes in demand

Investors

Target properties near major employers and transit; focus on cash flow and long-term appreciation

Relocators

Prioritize commute times, school ratings, and neighborhood amenities; often need virtual tours and remote closing options

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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