Portland

ORPortland-Vancouver-Hillsboro MSA

Real Estate Market Analysis

Q3 2025 Report
$551,126 (June 2025)
Median Home Price
~635,000 (city); ~2.5 million (metro area)
Population
$82,000 (metro, 2024 estimate)
Median Income
Portland Public Schools: B+ (Niche 2025)
School District Rating

Market Overview

Property Values

$551,126 (June 2025)
Median Home Price
$316 (June 2025)
Price per Sq Ft
+2% (median sold price); -1.0% (average home value)
YoY Change

Market Performance

Days on Market39 days (June 2025, up 19.1% YoY); median pending in 11 days (Zillow)
Market TypeBalanced to softening; high inventory, increased price reductions, stable but cautious buyer activity
Months of SupplyElevated; inventory up 18% YoY, nearly 70% over two years ago

Sales Activity

Sales Volume897 homes sold or pending (June 2025, down 8.2% MoM)
Metro AreaPortland-Vancouver-Hillsboro MSA
Population~635,000 (city); ~2.5 million (metro area)

Economic Indicators

Employment & Growth

Unemployment Rate~4.3% (metro, Q2 2025 estimate)
Job Growth Rate~1.2% YoY (2025 estimate)
Median Household Income$82,000 (metro, 2024 estimate)

Major Employers

  • Intel
  • Nike
  • Oregon Health & Science University (OHSU)
  • Providence Health
  • Daimler Trucks North America

Demographics

~635,000 (city); ~2.5 million (metro area)
Population
37.9 years (city, 2024 estimate)
Median Age
Flat to slightly positive (0.2% YoY, 2024-2025)
Population Growth
~48% bachelor's degree or higher (city)
Education Level

Family Composition

~44% family households; strong single and young professional presence

Key Industries

TechnologyHealthcareFootwear & ApparelManufacturingEducation

Education

School District

Portland Public Schools: B+ (Niche 2025)
District Rating

Top Schools

  • Lincoln High School
  • Grant High School
  • Cleveland High School

Higher Education

  • Portland State University
  • Oregon Health & Science University
  • Reed College

Infrastructure & Development

Major Projects

  • I-5 Rose Quarter Improvement Project
  • Portland Harbor Superfund cleanup

Transportation

  • TriMet MAX Red Line extension
  • Bus rapid transit expansions

Planned Developments

  • Multiple mixed-use and infill housing projects in central and east Portland

Lifestyle & Amenities

Recreation

  • Forest Park
  • Mt. Tabor Park
  • Willamette River trails

Dining & Entertainment

  • Pearl District restaurants
  • Alberta Arts District
  • Food cart pods

Cultural Attractions

  • Portland Art Museum
  • Oregon Museum of Science and Industry (OMSI)
  • Portland Saturday Market

Investment Analysis

Investment Opportunities

  • Buyers have more negotiating power due to high inventory
  • Potential for value buys as price reductions increase
  • Strong rental demand in central neighborhoods

Growth Outlook

Modest appreciation expected; stable rental demand but limited short-term upside

Market Risks

  • Softening price growth; some price declines YoY
  • Longer days on market; increased competition among sellers
  • Interest rate sensitivity

Rental Market

Strong demand, especially for multifamily and centrally located units; rent growth moderate

Marketing Intelligence

Target Demographics

  • Millennials and Gen Z first-time buyers
  • Move-up buyers with families
  • Investors seeking rental properties

Marketing Channels

  • Zillow, Redfin, Realtor.com
  • Social media (Instagram, Facebook)
  • Neighborhood-focused direct mail

Pricing Strategies

List slightly below recent comps to drive interest; be prepared for price reductions if no activity in 2-3 weeks

Common Objections & Response Strategies

Objection: Worried about further price drops

Response Strategy:

Emphasize long-term value, negotiate closing costs, and highlight recent stabilization in prices

Objection: Interest rates are too high

Response Strategy:

Discuss adjustable-rate or buydown options, and potential for refinancing if rates drop

Objection: Neighborhood safety concerns

Response Strategy:

Provide recent crime statistics, highlight community initiatives, and focus on safer submarkets

Professional Recommendations

1

Advise sellers to price competitively and prepare for longer market times

2

Encourage buyers to negotiate on price and terms, especially for homes on market >30 days

3

Highlight energy efficiency and walkability in marketing

4

Stay updated on local inventory trends and price reductions

5

Educate clients about current market dynamics and set realistic expectations

Competitive Analysis

Comparable Markets

  • Seattle, WA
  • Denver, CO
  • Sacramento, CA

Market Positioning

Attractive for value-oriented buyers and investors seeking stable rental returns

Competitive Advantages

  • Lower median price than Seattle and Bay Area
  • Strong lifestyle amenities and job market diversity

Price Comparison

Portland median home price ($551k) is lower than Seattle ($800k+) and Denver ($650k+)

Investment Metrics

4.5%–5.5% (multifamily, 2025)
Cap Rates
~5% gross yield (central neighborhoods)
Rental Yields
~18–20 (citywide average)
Price-to-Rent
Positive in select submarkets with strong rental demand
Cash Flow
1–3% annual appreciation expected (2025–2026)
Appreciation

Buyer Journey Insights

First-Time Buyers

More options and negotiating power; down payment assistance available; must act quickly on well-priced homes

Move-Up Buyers

Can leverage equity but may face longer sale timelines; opportunity to upgrade in a softer market

Downsizers

Wide selection of condos and smaller homes; potential to negotiate favorable terms

Investors

Opportunities in multifamily and ADU properties; stable rental demand but moderate short-term appreciation

Relocators

Portland offers relative affordability and strong amenities compared to other West Coast cities

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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