Hawthorne

Portland, OR

Neighborhood Market Analysis

Q3 2025 Report
$675,000 (June 2025)
Median Home Price
88–92 (Walker's Paradise)
Walkability Score
Public schools are generally rated above average; Sunnyside Environmental is highly regarded for its alternative curriculum[5].
School Rating

Location Overview

Neighborhood Boundaries

Generally defined as SE Hawthorne Blvd corridor, spanning SE 12th Ave to SE 60th Ave, between SE Belmont St (north) and SE Division St (south).

Zip Codes

9721497215

Market Data Summary

Price Range$600,000–$900,000+ (recent sales)
Price per Sq FtApprox. $400–$500/sqft (2025)
Inventory LevelsInventory is growing citywide, but Hawthorne remains a low-inventory, high-demand micro-market[4][2].

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesCraftsman bungalowsVictorian housesDuplexesSmall apartment buildings

Architectural Styles

CraftsmanVictorianFoursquareMid-centuryContemporary infill

Property Details

Typical Lot Sizes2,500–5,000 sqft (urban lots)
Home Age Range1900s–1950s (historic core), some newer infill (2000s–2020s)
Construction QualityGenerally solid; many homes have been updated, but some may require modernization or seismic retrofitting.

Community Profile

Demographics & Lifestyle

Demographics

Diverse, with a mix of young professionals, families, creatives, and long-term residents.

Community Vibe

Eclectic, artsy, progressive, and inclusive; strong local identity and neighborhood pride.

Typical Residents

  • Young professionals
  • Artists/creatives
  • Families with children
  • Long-term homeowners
  • Renters

Family Friendly

Moderately family-friendly; walkable to parks and schools, but urban density and nightlife may not appeal to all families.

Amenities & Lifestyle

Parks & Recreation

  • Mt. Tabor Park
  • Laurelhurst Park
  • Sewallcrest Park

Dining Options

  • Farm-to-table restaurants
  • Food carts
  • Vegan/vegetarian cafes
  • Craft breweries

Shopping Centers

  • Hawthorne Blvd retail corridor
  • Belmont shops (adjacent)

Local Businesses

  • Boutique shops
  • Vintage stores
  • Record shops
  • Bookstores
  • Coffee roasters

Education & Schools

Public schools are generally rated above average; Sunnyside Environmental is highly regarded for its alternative curriculum[5].
Overall School Rating

Elementary Schools

  • Abernethy Elementary
  • Glencoe Elementary
  • Atkinson Elementary
  • Richmond Elementary

Middle Schools

  • Sunnyside Environmental School (K-8)

High Schools

  • Cleveland High School

Private Schools

  • St. Stephen's Academy (nearby)
  • Franciscan Montessori Earth School (nearby)

Transportation & Accessibility

Transit & Roads

Public Transit

  • TriMet bus lines (14, 75, 15)
  • Easy access to MAX light rail (via bus transfer)

Major Roads

  • SE Hawthorne Blvd
  • SE Cesar Chavez Blvd (39th Ave)
  • SE 12th Ave

Commute & Walkability

Commute Times10–20 minutes to downtown by car or bike; 25–35 minutes by transit.
WalkabilityExcellent; most errands can be accomplished on foot.
ParkingStreet parking can be challenging, especially evenings/weekends; limited off-street options.

Marketing Intelligence

Target Buyer Types

  • Young professionals
  • Creative/tech workers
  • Urban families
  • Investors (rental/short-term)

Key Selling Points

  • Walker's Paradise location
  • Eclectic, vibrant community
  • Historic homes with character
  • Proximity to parks and downtown

Pricing Considerations

Price aggressively but realistically; overpricing risks stale listings even in a hot market.

Common Objections & Response Strategies

Objection: Older homes may need repairs or updates.

Response Strategy:

Provide inspection reports, highlight recent upgrades, and offer credits for necessary repairs.

Objection: Limited parking.

Response Strategy:

Emphasize walkability, bike/transit options, and potential for off-street parking improvements.

Objection: Noise from nightlife and traffic.

Response Strategy:

Show quieter side-street options, discuss window upgrades, and highlight vibrant urban lifestyle.

Investment Insights

Investment Potential

Appreciation Potential

Strong long-term appreciation due to location, walkability, and historic character; price growth has moderated but remains positive[5][1].

Rental Demand

Very high; desirable for both long-term and short-term rentals due to amenities and centrality.

Buyer Competition

Intense; multiple offers and over-asking sales are common.

Best For

  • Owner-occupants seeking urban lifestyle
  • Investors targeting stable appreciation
  • Buyers seeking walkable, vibrant neighborhoods

Potential Concerns

  • Older homes may require updates
  • Parking limitations
  • Noise for homes near main corridor

Professional Recommendations

1

Educate buyers on fast-moving market and need for pre-approval.

2

Highlight unique selling points: walkability, historic charm, local culture.

3

Prepare sellers for multiple-offer scenarios and strategic pricing.

4

Advise on inspection and upgrade considerations for older homes.

5

Network with local businesses and community groups to enhance marketing reach.

Competitive Analysis

Comparable Markets

  • Belmont
  • Division/Clinton
  • Alberta Arts
  • Sellwood-Moreland

Market Positioning

Premium urban neighborhood with eclectic, artsy appeal; attracts buyers seeking lifestyle and community.

Competitive Advantages

  • Superior walkability
  • Unique historic housing stock
  • Central location with strong identity

Price Comparison

Generally higher than adjacent neighborhoods (Belmont, Division), but lower than Pearl District or NW Portland.

Investment Metrics

3.5%–4.5% (2025, typical for desirable Portland infill)
Cap Rates
4%–5% gross annual yield (long-term rentals)
Rental Yields
~16–18 (reflects strong demand but high prices)
Price-to-Rent
Positive for well-managed multi-units or ADUs; single-family homes may be cash flow neutral or slightly negative at current prices.
Cash Flow
3%–5% annual appreciation projected for next 3 years, barring major economic shifts.
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to price point, but possible with creative financing or targeting smaller homes/condos.

Move-Up Buyers

Strong appeal for those seeking more space or historic character; competitive market requires readiness to act quickly.

Downsizers

Attractive for those seeking walkability and low-maintenance living; limited single-level options.

Investors

High rental demand and appreciation, but yields are moderate; best for long-term hold or value-add strategies.

Relocators

Popular with out-of-state buyers seeking Portland's urban lifestyle and amenities.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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