San Bernardino

CAInland Empire (San Bernardino-Riverside-Ontario)

Real Estate Market Analysis

Q3 2025 Report
$510,000 (June 2025)
Median Home Price
~222,000 (2024 estimate)
Population
$58,000 (2024 estimate, city)
Median Income
San Bernardino City Unified School District: 4–6/10 (GreatSchools, varies by school)
School District Rating

Market Overview

Property Values

$510,000 (June 2025)
Median Home Price
$352 (June 2025)
Price per Sq Ft
+7.4% (June 2024–June 2025)
YoY Change

Market Performance

Days on Market21–48 days (pending in 21 days per Zillow; closing in 48 days per Steadily)
Market TypeModerately competitive, with 56% of homes selling within 30 days
Months of SupplyData not specified, but inventory increased 5.4% MoM to 627 homes in June 2025

Sales Activity

Sales Volume627 homes for sale in June 2025; 1,272 homes sold or pending in San Bernardino County in June 2025
Metro AreaInland Empire (San Bernardino-Riverside-Ontario)
Population~222,000 (2024 estimate)

Economic Indicators

Employment & Growth

Unemployment Rate~5.7% (San Bernardino County, May 2025 estimate)
Job Growth Rate~1.5% (2024–2025, Inland Empire region)
Median Household Income$58,000 (2024 estimate, city)

Major Employers

  • Amazon
  • Stater Bros. Markets
  • California State University, San Bernardino
  • San Bernardino City Unified School District
  • San Bernardino County government

Demographics

~222,000 (2024 estimate)
Population
30.7 years (2024 estimate)
Median Age
+0.7% (2024–2025)
Population Growth
17% bachelor's degree or higher (city)
Education Level

Family Composition

Large proportion of families with children; average household size ~3.5

Key Industries

Logistics/DistributionHealthcareEducationRetailGovernment

Education

School District

San Bernardino City Unified School District: 4–6/10 (GreatSchools, varies by school)
District Rating

Top Schools

  • Richardson PREP HI Middle School
  • Middle College High School
  • Cajon High School

Higher Education

  • California State University, San Bernardino
  • San Bernardino Valley College

Infrastructure & Development

Major Projects

  • San Bernardino Transit Center expansion
  • Downtown revitalization initiatives

Transportation

  • Redlands Passenger Rail Project (Arrow Line)
  • I-215 and I-10 freeway upgrades

Planned Developments

  • Mixed-use projects near downtown and transit corridors

Lifestyle & Amenities

Recreation

  • San Bernardino National Forest
  • Glen Helen Regional Park
  • Local hiking and biking trails

Dining & Entertainment

  • Downtown restaurant scene
  • National Orange Show Event Center
  • Theater and live music venues

Cultural Attractions

  • San Bernardino History & Railroad Museum
  • California Theatre of the Performing Arts

Investment Analysis

Investment Opportunities

  • Rising home values with 7.4% YoY growth
  • Strong rental demand due to affordability relative to coastal markets
  • Value-add opportunities in older housing stock

Growth Outlook

Positive, with continued price appreciation expected if inventory remains constrained

Market Risks

  • Interest rate volatility
  • Slower sales volume and longer days on market for some segments
  • Potential for inventory tightening

Rental Market

Strong demand; median rent for single-family homes ~$2,400/month (2025 estimate)

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Young families
  • Investors seeking cash flow

Marketing Channels

  • Zillow, Redfin, Realtor.com
  • Social media (Facebook, Instagram)
  • Local community events

Pricing Strategies

List slightly below recent comps to drive multiple offers; monitor market for rapid shifts

Common Objections & Response Strategies

Objection: Schools are rated average or below average.

Response Strategy:

Highlight top-performing magnet and charter schools, and proximity to higher education institutions.

Objection: Concerns about neighborhood safety.

Response Strategy:

Provide recent crime statistics, emphasize community policing, and highlight safer neighborhoods.

Objection: Commute times to LA/OC are long.

Response Strategy:

Emphasize local job growth, new transit options, and work-from-home flexibility.

Professional Recommendations

1

Stay updated on inventory and pricing trends weekly.

2

Educate buyers on competitive offer strategies.

3

Advise sellers to price realistically and invest in staging.

4

Network with local employers and relocation services.

5

Highlight San Bernardino's affordability and growth potential in marketing.

Competitive Analysis

Comparable Markets

  • Riverside, CA
  • Fontana, CA
  • Moreno Valley, CA

Market Positioning

San Bernardino is positioned as an affordable Inland Empire alternative to LA/OC, with strong rental and appreciation potential.

Competitive Advantages

  • Lower median home prices than coastal SoCal
  • Strong logistics and distribution job base
  • Relative affordability for first-time buyers

Price Comparison

San Bernardino's median price ($510,000) is lower than Riverside ($570,000) and much lower than LA County ($850,000+).

Investment Metrics

5.5%–6.5% (single-family rentals, 2025 estimate)
Cap Rates
~5% gross yield (median rent vs. median price)
Rental Yields
~17.7 (median price $510,000 / annual rent $28,800)
Price-to-Rent
Positive cash flow possible with 20% down and market rents
Cash Flow
2–4% annual appreciation expected over next 12 months
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability and FHA/VA loan options; may need education on competitive bidding.

Move-Up Buyers

Looking for larger homes or better neighborhoods; often sell existing home to buy.

Downsizers

Seeking single-story or low-maintenance homes; may be priced out of new builds.

Investors

Focus on cash flow and value-add; interested in ADUs and multi-family properties.

Relocators

Drawn by lower cost of living and job opportunities; may need guidance on neighborhoods.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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