Santa Clarita

CALos Angeles County

Real Estate Market Analysis

Q3 2025 Report
$823,492 (May 2025)
Median Home Price
~228,000 (2024 estimate)
Population
~$110,000 (2024 estimate)
Median Income
Above average (GreatSchools ratings 7–9/10 for many schools)
School District Rating

Market Overview

Property Values

$823,492 (May 2025)
Median Home Price
Not specified in sources
Price per Sq Ft
+1.6% (May 2024–May 2025)
YoY Change

Market Performance

Days on Market20 days (median to pending)
Market TypeBalanced, with slight seller advantage due to low days on market
Months of SupplyApprox. 5 months (754 homes for sale, 150 sold in June 2025)

Sales Activity

Sales Volume150 homes sold in June 2025
Metro AreaLos Angeles County
Population~228,000 (2024 estimate)

Economic Indicators

Employment & Growth

Unemployment RateNot specified in sources; historically 4–5% for Santa Clarita area
Job Growth RateNot specified; steady due to diversified economy
Median Household Income~$110,000 (2024 estimate)

Major Employers

  • Six Flags Magic Mountain
  • Henry Mayo Newhall Hospital
  • Princess Cruises
  • Santa Clarita Valley School Districts
  • Logix Federal Credit Union

Demographics

~228,000 (2024 estimate)
Population
~37 years
Median Age
Stable, modest growth (1–2% annually)
Population Growth
High; over 35% hold bachelor’s degree or higher
Education Level

Family Composition

Predominantly families, with a mix of young professionals and retirees

Key Industries

EntertainmentHealthcareEducationTourismRetail

Education

School District

Above average (GreatSchools ratings 7–9/10 for many schools)
District Rating

Top Schools

  • West Ranch High School
  • Valencia High School
  • Rio Norte Junior High
  • Mountainview Elementary

Higher Education

  • College of the Canyons
  • California Institute of the Arts (CalArts)

Infrastructure & Development

Major Projects

  • Vista Canyon mixed-use development
  • Expansion of Henry Mayo Newhall Hospital

Transportation

  • Metrolink station upgrades
  • SR-14 and I-5 interchange improvements

Planned Developments

  • New residential communities in Canyon Country and Saugus
  • Commercial expansion near Valencia

Lifestyle & Amenities

Recreation

  • Santa Clarita Trail System
  • Central Park
  • Six Flags Magic Mountain

Dining & Entertainment

  • Westfield Valencia Town Center
  • Old Town Newhall restaurants

Cultural Attractions

  • The MAIN Theater
  • Santa Clarita Cowboy Festival

Investment Analysis

Investment Opportunities

  • Invest in emerging neighborhoods (Canyon Country, Saugus)
  • Multi-family properties for strong rental demand
  • Value-add single-family homes

Growth Outlook

Stable, with moderate appreciation expected through 2025

Market Risks

  • Rising interest rates could dampen demand
  • Limited inventory may constrain appreciation
  • Potential for regulatory changes in rental market

Rental Market

Strong; median rent $3,250/month, low 2.6% vacancy rate

Marketing Intelligence

Target Demographics

  • Young families
  • Move-up buyers
  • Relocating professionals

Marketing Channels

  • Zillow, Realtor.com, Redfin
  • Social media ads (Facebook, Instagram)
  • Local community events

Pricing Strategies

List slightly below recent comps to drive multiple offers

Common Objections & Response Strategies

Objection: High home prices

Response Strategy:

Emphasize long-term appreciation and strong rental demand

Objection: Interest rates are too high

Response Strategy:

Highlight potential for refinancing and current market stability

Objection: Low inventory, hard to find the right home

Response Strategy:

Offer off-market opportunities and proactive search strategies

Professional Recommendations

1

Leverage local market data to educate buyers and sellers.

2

Network with local lenders for creative financing solutions.

3

Target digital marketing to LA metro and remote workers.

4

Highlight school quality and lifestyle amenities in all listings.

5

Stay updated on infrastructure and development news to inform clients.

Competitive Analysis

Comparable Markets

  • Valencia
  • Simi Valley
  • San Fernando Valley

Market Positioning

Premium suburban market with strong family appeal and stable appreciation

Competitive Advantages

  • Top-rated schools
  • Lower crime rates
  • Access to outdoor recreation

Price Comparison

Santa Clarita is more affordable than central LA but pricier than Palmdale/Lancaster

Investment Metrics

3.5–4.5% for single-family; 4.5–5.5% for multi-family (2025)
Cap Rates
4–5% gross annual yield
Rental Yields
~21–22
Price-to-Rent
Positive for well-located multi-family and value-add properties
Cash Flow
1.5–2.5% annual appreciation expected through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Face competition and high prices; benefit from local down payment assistance programs.

Move-Up Buyers

Motivated by school quality and larger homes; timing sales to maximize equity.

Downsizers

Seek low-maintenance, single-story homes or condos; prioritize proximity to amenities.

Investors

Focus on multi-family and value-add; strong rental demand and low vacancy support cash flow.

Relocators

Attracted by schools, safety, and suburban lifestyle; often move from LA core or out of state.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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