St. Petersburg

FLTampa-St. Petersburg-Clearwater

Real Estate Market Analysis

Q3 2025 Report
$359,270–$430,570 (median varies by source, June 2025)
Median Home Price
~258,000 (city); ~3.2 million (Tampa Bay metro)
Population
$65,000 (St. Petersburg, 2024 estimate)
Median Income
Pinellas County Schools: B (2024 FL Dept. of Education)
School District Rating

Market Overview

Property Values

$359,270–$430,570 (median varies by source, June 2025)
Median Home Price
$329 (June 2025)
Price per Sq Ft
-2.0% to -7.8% (2024–2025)
YoY Change

Market Performance

Days on MarketMedian 33–41 days to pending (Feb–June 2025); average listing age 60 days (June 2025, up 51.8% YoY)
Market TypeBuyer's market; 71% of homes sold under asking (June 2025)
Months of SupplyNot explicitly stated; inventory 2,490 homes (Feb 2025)

Sales Activity

Sales Volume370 homes sold/pending (June 2025, down 14.4% MoM)
Metro AreaTampa-St. Petersburg-Clearwater
Population~258,000 (city); ~3.2 million (Tampa Bay metro)

Economic Indicators

Employment & Growth

Unemployment Rate~3.6% (Tampa Bay MSA, early 2025 estimate)
Job Growth Rate~2.0% (Tampa Bay region, 2024–2025 estimate)
Median Household Income$65,000 (St. Petersburg, 2024 estimate)

Major Employers

  • Raymond James Financial
  • Jabil
  • Johns Hopkins All Children’s Hospital
  • BayCare Health System
  • City of St. Petersburg

Demographics

~258,000 (city); ~3.2 million (Tampa Bay metro)
Population
43.5 years (city, 2024 estimate)
Median Age
~0.5% annual (city); higher in metro area
Population Growth
32% bachelor’s degree or higher (city, 2024)
Education Level

Family Composition

Mix of retirees, young professionals, and families; 44% of households are families

Key Industries

HealthcareFinancial ServicesTourism/HospitalityTechnologyMarine Science

Education

School District

Pinellas County Schools: B (2024 FL Dept. of Education)
District Rating

Top Schools

  • Gulf Beaches Elementary Magnet
  • Pasadena Fundamental Elementary
  • Bay Vista Fundamental Elementary

Higher Education

  • University of South Florida St. Petersburg
  • St. Petersburg College
  • Eckerd College

Infrastructure & Development

Major Projects

  • St. Pete Pier redevelopment
  • Tropicana Field site redevelopment (Gas Plant District)
  • Innovation District expansion

Transportation

  • SunRunner Bus Rapid Transit (BRT) expansion
  • Pinellas Trail improvements

Planned Developments

  • Mixed-use projects downtown
  • Affordable housing initiatives

Lifestyle & Amenities

Recreation

  • St. Pete Beach
  • Fort De Soto Park
  • Pinellas Trail

Dining & Entertainment

  • Central Avenue restaurants
  • Beach Drive nightlife
  • Local breweries

Cultural Attractions

  • Dali Museum
  • Museum of Fine Arts
  • Mahaffey Theater

Investment Analysis

Investment Opportunities

  • Discounted purchase prices due to recent price declines
  • Strong rental demand from tourism and remote workers
  • Downtown redevelopment and infrastructure projects

Growth Outlook

Stable to moderate growth expected after recent correction; long-term prospects tied to regional job growth and in-migration.

Market Risks

  • Continued price softening
  • Rising insurance and property taxes
  • Potential oversupply in some condo segments

Rental Market

Strong demand, especially for short-term and seasonal rentals; average rents stable to slightly up YoY.

Marketing Intelligence

Target Demographics

  • Retirees
  • Remote workers
  • Young professionals
  • Second-home buyers

Marketing Channels

  • Zillow, Redfin, Realtor.com
  • Social media (Facebook, Instagram)
  • Relocation networks

Pricing Strategies

Price slightly below recent comps to attract offers in a buyer’s market.

Common Objections & Response Strategies

Objection: Hurricane and flood risk

Response Strategy:

Provide information on updated building codes, flood mitigation, and insurance options.

Objection: High insurance premiums

Response Strategy:

Connect buyers with local insurance brokers for accurate quotes and discuss recent legislative changes.

Objection: Falling home prices

Response Strategy:

Highlight long-term market fundamentals, rental income potential, and recent price stabilization.

Professional Recommendations

1

Educate buyers on insurance and hurricane mitigation.

2

Price listings competitively and be prepared for negotiations.

3

Leverage virtual and in-person marketing to reach out-of-state buyers.

4

Highlight lifestyle, amenities, and walkability in marketing materials.

5

Stay updated on local zoning, insurance, and development changes.

Competitive Analysis

Comparable Markets

  • Tampa, FL
  • Sarasota, FL
  • Orlando, FL

Market Positioning

Affordable alternative to Tampa/Sarasota with strong lifestyle appeal.

Competitive Advantages

  • Lower median price than Tampa and Sarasota
  • Vibrant downtown and arts scene
  • Proximity to Gulf beaches

Price Comparison

Median home price ~$359K vs. Tampa ~$400K, Sarasota ~$480K (2025)

Investment Metrics

5.0%–6.5% (single-family, 2025 estimate)
Cap Rates
5.5%–7.0% (short-term rentals higher)
Rental Yields
~17–19 (2025)
Price-to-Rent
Positive for well-located properties, especially with short-term rental strategy.
Cash Flow
1–3% annual appreciation expected after 2025 correction.
Appreciation

Buyer Journey Insights

First-Time Buyers

More negotiating power, but must budget for insurance and taxes; FHA/VA loans widely used.

Move-Up Buyers

Can leverage equity from previous home; focus on neighborhoods with strong schools.

Downsizers

Seek low-maintenance condos/townhomes near amenities; prioritize walkability.

Investors

Focus on distressed or value-add properties; short-term rental potential is strong.

Relocators

Often from Northeast/Midwest; value lifestyle, climate, and affordability.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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