Orlando

FLOrlando-Kissimmee-Sanford

Real Estate Market Analysis

Q3 2025 Report
$380,000 (Nov 2024)
Median Home Price
~2.7 million (metro area)
Population
$65,000–$70,000 (metro area, 2024 estimate)
Median Income
Orange County Public Schools: B+ (Niche, 2024)
School District Rating

Market Overview

Property Values

$380,000 (Nov 2024)
Median Home Price
Not specified (typical range: $210–$230/sqft in 2024)
Price per Sq Ft
~4% increase from 2023
YoY Change

Market Performance

Days on Market~30–40 days (late 2024)
Market TypeBalanced, trending toward buyer-friendly
Months of Supply6 months (Nov 2024, highest since 2010)

Sales Activity

Sales Volume2,049 single-family homes sold in June 2024; 2,559 total sales in March 2024
Metro AreaOrlando-Kissimmee-Sanford
Population~2.7 million (metro area)

Economic Indicators

Employment & Growth

Unemployment Rate~3.5% (late 2024, metro area)
Job Growth Rate~2.5% (2024)
Median Household Income$65,000–$70,000 (metro area, 2024 estimate)

Major Employers

  • Walt Disney World Resort
  • Universal Orlando Resort
  • AdventHealth
  • Orlando Health
  • Lockheed Martin
  • Orange County Public Schools

Demographics

~2.7 million (metro area)
Population
36.9 years (metro area)
Median Age
~1.5% annually (2024)
Population Growth
~32% bachelor’s degree or higher
Education Level

Family Composition

Mix of young professionals, families, and retirees

Key Industries

Tourism & HospitalityHealthcareAerospace & DefenseTechnologyEducation

Education

School District

Orange County Public Schools: B+ (Niche, 2024)
District Rating

Top Schools

  • Winter Park High School
  • Timber Creek High School
  • Orlando Science Middle/High

Higher Education

  • University of Central Florida
  • Valencia College
  • Rollins College

Infrastructure & Development

Major Projects

  • Expansion of Orlando International Airport (MCO)
  • Creative Village downtown tech hub
  • Lake Nona Medical City buildout

Transportation

  • SunRail commuter rail expansion
  • I-4 Ultimate highway improvements

Planned Developments

  • Mixed-use projects in downtown Orlando
  • New residential communities in Lake Nona, Horizon West

Lifestyle & Amenities

Recreation

  • Theme parks (Disney, Universal, SeaWorld)
  • Lake Eola Park
  • Golf courses

Dining & Entertainment

  • Downtown Orlando nightlife
  • Winter Park dining district
  • Dr. Phillips Restaurant Row

Cultural Attractions

  • Orlando Museum of Art
  • Dr. Phillips Center for the Performing Arts
  • Amway Center (sports/concerts)

Investment Analysis

Investment Opportunities

  • Strong projected home price appreciation (12.1% in 2025)
  • Rising inventory offers more choices for buyers
  • Attractive rental yields (5–7%)

Growth Outlook

Very strong; Top 10 U.S. market for growth in 2025

Market Risks

  • Potential for further interest rate increases
  • Rising property insurance costs
  • Possible short-term price corrections if inventory surges

Rental Market

Stabilized after 2021–2022 surges; average rent $1,800–$2,000/mo, yields 5–7%

Marketing Intelligence

Target Demographics

  • Millennial families
  • Relocating professionals
  • Investors seeking rental income

Marketing Channels

  • Zillow, Realtor.com, MLS
  • Social media (Instagram, Facebook)
  • Targeted email campaigns

Pricing Strategies

Price slightly below recent comps to attract multiple offers; adjust quickly if no activity

Common Objections & Response Strategies

Objection: Home prices are too high for my budget

Response Strategy:

Highlight increased inventory and price reductions; discuss negotiation opportunities and down payment assistance programs.

Objection: Interest rates make monthly payments unaffordable

Response Strategy:

Showcase adjustable-rate mortgage options, rate buydowns, and potential for refinancing if rates drop.

Objection: Insurance and property taxes are rising

Response Strategy:

Provide cost breakdowns, recommend insurance brokers, and compare total cost of ownership to renting.

Professional Recommendations

1

Educate buyers on negotiation opportunities due to increased inventory.

2

Advise sellers to price competitively and invest in staging.

3

Target marketing to relocation buyers and investors.

4

Monitor insurance and tax changes closely for client advisement.

5

Leverage virtual tours and digital marketing to reach out-of-state buyers.

Competitive Analysis

Comparable Markets

  • Tampa, FL
  • Austin, TX
  • Charlotte, NC

Market Positioning

Top 10 fastest-growing U.S. real estate market for 2025

Competitive Advantages

  • Higher projected home price appreciation than national average
  • Strong job growth and population inflow
  • World-class amenities and tourism

Price Comparison

Median price ($380,000) is lower than Austin, higher than Charlotte, and similar to Tampa

Investment Metrics

5–7% (typical for single-family rentals)
Cap Rates
5–7% gross yield
Rental Yields
~16–18 (varies by submarket)
Price-to-Rent
Positive in most neighborhoods with 20% down; strongest in outer suburbs and near UCF
Cash Flow
12.1% median home price increase projected for 2025
Appreciation

Buyer Journey Insights

First-Time Buyers

More options due to higher inventory; down payment assistance and negotiation leverage available.

Move-Up Buyers

Opportunity to sell at a premium and buy with less competition; consider timing for best value.

Downsizers

Can find quality smaller homes or condos with less competition; negotiate for concessions.

Investors

Attractive yields, strong appreciation forecast, and stabilized rents; focus on high-demand rental corridors.

Relocators

Orlando’s job growth, amenities, and relative affordability make it a top relocation destination.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

Related Market Intelligence

Explore connected markets and opportunities