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Del Mar

Laredo, TX

Neighborhood Market Analysis

Q3 2025 Report
$359,500 (Del Mar, Feb 2025); $350,000 (Del Mar Hills, Feb 2025)
Median Home Price
Moderate (estimated 50–60/100); walkable to parks and some retail, but car-dependent for most errands.
Walkability Score
Generally above-average; United ISD schools in this area are among the most sought-after in Laredo.
School Rating

Location Overview

Neighborhood Boundaries

Generally bounded by McPherson Rd to the west, Del Mar Blvd to the south, Springfield Ave to the east, and extending north toward Shiloh Dr. Includes Del Mar and Del Mar Hills subdivisions.

Zip Codes

78041

Market Data Summary

Price Range$270,000–$605,000+ (recent sales and active listings)
Price per Sq FtEstimated $130–$170/sq ft (varies by property size and finish)
Inventory LevelsLow to moderate; 9 homes for sale in Del Mar Hills as of Jan 2025[2].

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesCustom luxury homesTownhomes (limited)

Architectural Styles

Traditional brickRanchContemporary TexasCustom Mediterranean

Property Details

Typical Lot Sizes6,000–18,000 sq ft; larger lots in Del Mar Hills and custom sections
Home Age Range1970s–2020s; mix of established and new construction
Construction QualityGenerally high; custom homes and recent remodels common, especially in Del Mar Hills[2].

Community Profile

Demographics & Lifestyle

Demographics

Predominantly middle to upper-middle income; established families, professionals, and retirees.

Community Vibe

Suburban, established, safe, and community-oriented. Pride of ownership is evident.

Typical Residents

  • Established families
  • Young professionals
  • Retirees
  • Medical and education professionals

Family Friendly

Very family-friendly; quiet streets, parks, and proximity to top schools.

Amenities & Lifestyle

Parks & Recreation

  • • Del Mar Park
  • • North Central Park (nearby)
  • • Neighborhood playgrounds

Dining Options

  • • Local cafes
  • • Tex-Mex restaurants
  • • National chains along McPherson Rd

Shopping Centers

  • • Del Mar Shopping Plaza
  • • Mall del Norte (short drive)

Local Businesses

  • • Boutique shops
  • • Medical offices
  • • Service providers

Education & Schools

Generally above-average; United ISD schools in this area are among the most sought-after in Laredo.
Overall School Rating

Elementary Schools

  • • United Day School (private, highly rated)
  • • Trautmann Elementary (public)

Middle Schools

  • • Lamar Middle School

High Schools

  • • United High School

Private Schools

  • • United Day School

Transportation & Accessibility

Transit & Roads

Public Transit

  • • El Metro bus routes along Del Mar Blvd and McPherson Rd

Major Roads

  • • Del Mar Blvd
  • • McPherson Rd
  • • Springfield Ave

Commute & Walkability

Commute Times10–20 minutes to downtown Laredo; 15 minutes to Laredo Medical Center; 20 minutes to Laredo International Airport.
WalkabilityModerate; sidewalks present but most errands require a car.
ParkingAmple off-street parking; garages and driveways standard.

Marketing Intelligence

Target Buyer Types

  • Established families
  • Medical/education professionals
  • Move-up buyers
  • Relocating executives

Key Selling Points

  • Top-rated schools
  • Safe, established community
  • Large lots and custom homes
  • Proximity to shopping and medical centers

Pricing Considerations

Price competitively in Del Mar proper due to longer days on market; in Del Mar Hills, premium pricing is supported by rapid sales and high demand.

Common Objections & Response Strategies

Objection: Higher prices compared to other Laredo neighborhoods

Response Strategy:

Emphasize appreciation trends, school quality, and safety premium.

Objection: Limited walkability and car dependence

Response Strategy:

Highlight proximity to major roads, shopping, and parks; note quiet, safe streets for children.

Objection: Older homes in some sections

Response Strategy:

Point out recent remodels, custom upgrades, and larger lot sizes.

Investment Insights

Investment Potential

Appreciation Potential

Strong; double-digit YoY growth in 2024–2025, especially in Del Mar Hills[1][4].

Rental Demand

Moderate; primarily owner-occupied but some demand from professionals and families seeking top schools.

Buyer Competition

Moderate; homes in Del Mar Hills sell quickly (7 days on market), while Del Mar proper is slower (59 days)[1][4].

Best For

  • Owner-occupants seeking stability
  • Move-up buyers
  • Investors targeting appreciation

Potential Concerns

  • Rising prices may limit affordability
  • Inventory is tight, limiting choices

Professional Recommendations

1

Leverage school ratings and safety data in marketing materials.

2

Stage homes to highlight spacious layouts and outdoor amenities.

3

Educate buyers on rapid appreciation and inventory constraints.

4

Network with local employers (medical, education) for relocation leads.

5

Price aggressively in Del Mar Hills; be patient in Del Mar proper due to longer days on market.

Competitive Analysis

Comparable Markets

  • San Isidro
  • Crown Ridge
  • Regency Park

Market Positioning

Premium, family-oriented, and stable; Del Mar commands higher prices than most Laredo neighborhoods.

Competitive Advantages

  • Top schools
  • Custom homes and large lots
  • Strong appreciation

Price Comparison

Del Mar and Del Mar Hills are 10–20% higher in median price than most Laredo neighborhoods.

Investment Metrics

Estimated 4–5% for single-family rentals (lower due to high prices and owner-occupancy)
Cap Rates
3–4% gross yield typical
Rental Yields
High (indicative of owner-occupant market)
Price-to-Rent
Limited for rentals; strongest for appreciation-focused investors
Cash Flow
Continued above-average growth likely, but may moderate if interest rates rise.
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to price point; best suited for buyers with strong financials or family support.

Move-Up Buyers

Ideal; larger homes, better schools, and community prestige.

Downsizers

Some options in smaller custom homes or townhomes, but limited inventory.

Investors

Best for long-term appreciation; rental cash flow less attractive.

Relocators

Strong fit for professionals and families seeking safety, schools, and amenities.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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