Floral Park

Santa Ana, CA

Neighborhood Market Analysis

Q3 2025 Report
$900,000 (2025)
Median Home Price
67 (moderately walkable)
Walkability Score
Public schools are average to above average; Mater Dei is highly rated.
School Rating

Location Overview

Neighborhood Boundaries

Generally bounded by Memory Lane (north), Broadway (east), 17th Street (south), and Flower Street (west).

Zip Codes

92706

Market Data Summary

Price Range$900,000 to $1.3 million (Floral Park); West Floral Park: $1.17M–$1.74M
Price per Sq FtApprox. $600–$700/sqft (estimate based on market)
Inventory Levels9 homes for sale in May 2025, up 28.6% MoM; low but rising inventory.

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesDuplexes (limited)

Architectural Styles

CraftsmanSpanish RevivalTudorColonialBungalow

Property Details

Typical Lot Sizes6,000–12,000 sqft; some larger estate lots
Home Age RangeBuilt 1910–1950s; many restored historic homes
Construction QualityHigh; many homes meticulously restored and maintained, historic preservation is a priority.

Community Profile

Demographics & Lifestyle

Demographics

Diverse, with a mix of established families, professionals, and retirees; higher median income than Santa Ana average.

Community Vibe

Historic, tranquil, close-knit; pride of ownership; active neighborhood events (home tours, block parties).

Typical Residents

  • Families
  • Professionals
  • Retirees
  • Heritage enthusiasts

Family Friendly

Very family-friendly; low crime, parks, community events, strong neighborhood association.

Amenities & Lifestyle

Parks & Recreation

  • Floral Park (neighborhood park)
  • Centennial Regional Park (nearby)

Dining Options

  • Local cafes
  • Ethnic restaurants along 17th St and Main St

Shopping Centers

  • MainPlace Mall (short drive)
  • Downtown Santa Ana shops

Local Businesses

  • Coffee shops
  • Boutique fitness studios
  • Florists
  • Artisan bakeries

Education & Schools

Public schools are average to above average; Mater Dei is highly rated.
Overall School Rating

Elementary Schools

  • Santiago Elementary
  • Monroe Elementary

Middle Schools

  • Willard Intermediate

High Schools

  • Santa Ana High School

Private Schools

  • Mater Dei High School
  • St. Joseph Catholic School

Transportation & Accessibility

Transit & Roads

Public Transit

  • OCTA bus lines on 17th St and Broadway

Major Roads

  • 17th Street
  • Broadway
  • Flower Street

Commute & Walkability

Commute Times10–15 min to downtown Santa Ana; 20–30 min to Irvine or Anaheim; 40–50 min to central LA (off-peak).
WalkabilityModerately walkable; most errands require a car.
ParkingAmple street and driveway parking; some homes have garages.

Marketing Intelligence

Target Buyer Types

  • Move-up buyers
  • Heritage enthusiasts
  • Families
  • Professionals seeking tranquility

Key Selling Points

  • Historic architecture
  • Tree-lined streets
  • Strong community
  • Low crime
  • Proximity to amenities

Pricing Considerations

Price competitively within the $900K–$1.3M range; highlight restoration and lot size for premium pricing.

Common Objections & Response Strategies

Objection: Older homes may require more maintenance.

Response Strategy:

Highlight recent restorations, updated systems, and active neighborhood preservation support.

Objection: Higher price than Santa Ana average.

Response Strategy:

Emphasize unique historic value, larger lots, and community amenities not found elsewhere.

Objection: Longer days on market compared to peak years.

Response Strategy:

Point to increased inventory offering more choice and a less pressured buying environment.

Investment Insights

Investment Potential

Appreciation Potential

Moderate; stable historic demand, limited new supply, strong preservation ethos.

Rental Demand

Moderate; mostly owner-occupied, but some demand for high-end rentals and duplexes.

Buyer Competition

Still competitive, but less frenzied than 2021–2022; balanced market emerging.

Best For

  • Heritage home buyers
  • Families seeking community
  • Move-up buyers
  • Investors in historic properties

Potential Concerns

  • Older home maintenance costs
  • Higher price point than Santa Ana average

Professional Recommendations

1

Leverage the neighborhood's historic status and community events in marketing.

2

Network with the Floral Park Neighborhood Association for insider knowledge and referrals.

3

Stage homes to highlight period details and mature landscaping.

4

Educate buyers on the benefits and responsibilities of historic home ownership.

5

Monitor inventory and price trends closely to advise on timing and negotiation.

Competitive Analysis

Comparable Markets

  • West Floral Park
  • Park Santiago
  • Fisher Park

Market Positioning

Premium historic neighborhood; appeals to buyers seeking character and community.

Competitive Advantages

  • Most prestigious historic district in Santa Ana
  • Larger lots and more architectural diversity than nearby areas

Price Comparison

Floral Park is pricier than most Santa Ana neighborhoods, but less than some OC historic districts (e.g., Old Towne Orange).

Investment Metrics

3.5%–4% (for duplexes or high-end rentals)
Cap Rates
Low to moderate; area is primarily owner-occupied
Rental Yields
High (indicative of owner-occupancy and premium pricing)
Price-to-Rent
Limited for traditional rentals; better for luxury or short-term rentals
Cash Flow
Stable, with moderate long-term appreciation due to historic status and limited supply.
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to high prices, but possible with creative financing or smaller homes.

Move-Up Buyers

Ideal; opportunity to secure larger, character-rich homes in a prestigious area.

Downsizers

Some appeal for those seeking charm and community, but lot/home sizes may be larger than desired.

Investors

Best suited for those seeking historic value or high-end rental/duplex opportunities.

Relocators

Attractive for those seeking a safe, established community with easy access to OC employment centers.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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