The Highlands

Louisville, KY

Neighborhood Market Analysis

Q3 2025 Report
$334,000–$352,500 (June 2025)
Median Home Price
Very high (Walk Score 80–90)
Walkability Score
Above average; several schools rated 7–9/10 on GreatSchools.
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by Bardstown Road, Baxter Avenue, Cherokee Park, and Eastern Parkway.

Zip Codes

4020440205

Market Data Summary

Price Range$249,900 (1 bed, 1 bath, 968 sqft) to $925,000+ for larger historic homes
Price per Sq Ft$187–$232 (up 15.4% YoY)
Inventory LevelsLow to moderate; 10 homes sold in May 2025, up from 7 last year.

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesHistoric homesCondosTownhomesDuplexes

Architectural Styles

VictorianCraftsmanBungalowColonial RevivalTudor

Property Details

Typical Lot SizesSmall to medium urban lots (0.1–0.25 acres)
Home Age RangeLate 1800s to 1940s, with some newer infill
Construction QualityGenerally high, with many well-maintained historic properties.

Community Profile

Demographics & Lifestyle

Demographics

Diverse, with a mix of young professionals, families, and long-term residents.

Community Vibe

Eclectic, vibrant, artsy, and inclusive; strong local pride and active neighborhood associations.

Typical Residents

  • Young professionals
  • Families
  • Artists/creatives
  • Retirees

Family Friendly

Moderately family-friendly; walkable, with parks and good schools nearby.

Amenities & Lifestyle

Parks & Recreation

  • Cherokee Park
  • Tyler Park
  • Baxter Square

Dining Options

  • Farm-to-table restaurants
  • Ethnic eateries
  • Craft breweries
  • Trendy cafes

Shopping Centers

  • Bardstown Road corridor
  • Mid City Mall

Local Businesses

  • Boutique shops
  • Coffeehouses
  • Bookstores
  • Art galleries

Education & Schools

Above average; several schools rated 7–9/10 on GreatSchools.
Overall School Rating

Elementary Schools

  • Bloom Elementary
  • Hawthorne Elementary

Middle Schools

  • Barret Traditional Middle

High Schools

  • Atherton High School

Private Schools

  • St. Francis School
  • Highlands Latin School

Transportation & Accessibility

Transit & Roads

Public Transit

  • TARC bus routes along Bardstown Rd and Baxter Ave

Major Roads

  • Bardstown Road
  • Eastern Parkway
  • Baxter Avenue

Commute & Walkability

Commute Times10–15 minutes to downtown Louisville by car; 20–30 minutes by bus.
WalkabilityExcellent; most errands can be accomplished on foot.
ParkingStreet parking can be limited, especially near Bardstown Road.

Marketing Intelligence

Target Buyer Types

  • Young professionals
  • Urban families
  • Investors
  • Empty nesters

Key Selling Points

  • Eclectic culture
  • Walkable lifestyle
  • Historic homes
  • Vibrant dining and nightlife

Pricing Considerations

Price competitively; buyers expect some negotiation below list price.

Common Objections & Response Strategies

Objection: Limited parking, especially near Bardstown Road.

Response Strategy:

Highlight availability of nearby public lots and walkability, reducing need for a car.

Objection: Noise from nightlife and traffic.

Response Strategy:

Emphasize quieter side streets and modern soundproofing solutions.

Objection: Older homes may require more maintenance.

Response Strategy:

Showcase recent updates, home warranties, and the value of historic character.

Investment Insights

Investment Potential

Appreciation Potential

Strong long-term; recent YoY appreciation 5–28%.

Rental Demand

Very high, especially for apartments and historic homes.

Buyer Competition

Moderate; some multiple-offer situations, but buyers have more leverage in 2025.

Best For

  • Young professionals
  • Investors
  • Families seeking walkability

Potential Concerns

  • Parking limitations
  • Nightlife noise
  • Older home maintenance

Professional Recommendations

1

Leverage the neighborhood's walkability and local business scene in marketing.

2

Educate buyers on the benefits and quirks of historic homes.

3

Stage homes to highlight flexible spaces and outdoor living.

4

Be proactive about addressing parking and noise concerns.

5

Network with local businesses and community groups to enhance listing exposure.

Competitive Analysis

Comparable Markets

  • Crescent Hill
  • St. Matthews
  • Germantown

Market Positioning

Trendy, urban, and historic—appeals to buyers seeking culture and convenience.

Competitive Advantages

  • Superior walkability
  • Diverse dining and nightlife
  • Historic architecture

Price Comparison

Slightly higher than Germantown, lower than St. Matthews for similar home types.

Investment Metrics

4–5% for well-located rentals
Cap Rates
5–6% gross annual yield
Rental Yields
18–20
Price-to-Rent
Positive for updated multi-family or well-located single-family rentals
Cash Flow
Moderate to strong, especially for renovated properties.
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by walkability and vibrant lifestyle; may need education on older home maintenance.

Move-Up Buyers

Seek larger historic homes or renovated properties with modern amenities.

Downsizers

Value condos/townhomes near amenities; may have concerns about stairs and parking.

Investors

Strong rental demand and appreciation; focus on multi-family or unique historic properties.

Relocators

Drawn by culture, parks, and proximity to downtown; may need guidance on local market nuances.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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