Zip Code 30004

Alpharetta, GAFulton (with parts in Cherokee, Forsyth, and Milton) County

Real Estate Market Analysis

Q3 2025 Report
$790,000 (June 2025)
Median Home Value
~85,000 (2025 estimate)
Population
$128,000 (2025 estimate)
Median Income
A (Niche, 2025)
School District Rating

Market Statistics

Property Values

$790,000 (June 2025)
Median Home Value
$2,700 (estimate, 2025)
Median Rent
$255 (June 2025)
Price per Sq Ft

Market Performance

Home Appreciation+1.7% YoY (June 2025)
Market VelocityHomes go pending in ~37 days; inventory up 18.1% MoM (May 2025)
Foreclosure RateLow (2025, below national average)

Area Information

Area SizeApprox. 70 sq mi
CountyFulton (with parts in Cherokee, Forsyth, and Milton)
Primary CityAlpharetta

Housing Profile

Housing Statistics

Total Housing Units~25,000 (2025 estimate)
Owner Occupied~70%
Rental Properties~30%
Vacant Units~4%
New ConstructionActive, especially in luxury and mixed-use segments (2024-2025)

Housing Types

Single-family homesTownhomesLuxury estatesCondos

Demographics

~85,000 (2025 estimate)
Population
39
Median Age
$128,000 (2025 estimate)
Median Income
~96% (2025)
Employment Rate
High; over 60% with bachelor’s degree or higher
Education Levels
Predominantly families, professionals, and some retirees
Family Composition

Education Quality

School District Performance

A (Niche, 2025)
District Rating
School DistrictFulton County Schools (plus parts in Forsyth and Cherokee)
Test ScoresAbove state and national averages
Graduation Rates~95%

Schools in Area

  • Cambridge High School
  • Milton High School
  • Summit Hill Elementary
  • Hopewell Middle School

Economic Factors

Employment & Business

Job GrowthStrong, tech and healthcare sectors expanding (2024-2025)
Unemployment Rate~4% (2025)
Business EnvironmentRobust, with many Fortune 500 offices and startups
Commercial ActivityHigh; retail, dining, and office parks thriving

Major Employers

  • Verizon
  • ADP
  • LexisNexis
  • McKesson
  • Siemens

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • GA-400
  • Windward Parkway
  • MARTA bus routes

Utilities & Services

  • Georgia Power
  • City of Alpharetta Water
  • Natural gas

Quality of Life

Safety & Environment

Low; among safest Atlanta suburbs

High; green spaces, low pollution

Healthcare Access

  • Northside Hospital Forsyth
  • Emory Johns Creek Hospital

Development Trends

Planned Developments

  • Avalon Phase II expansion
  • Downtown Alpharetta revitalization

Infrastructure Projects

  • Road widening on Windward Pkwy
  • New parks and trails

Investment Outlook

Growth Outlook

Continued moderate growth, especially in luxury and mixed-use

Investment Opportunities

  • Luxury new builds
  • Townhome developments
  • Short-term rentals

Marketing Intelligence

Target Demographics

  • Affluent families
  • Young professionals
  • Executives
  • Relocators

Competitive Advantages

  • Top schools
  • Proximity to Atlanta tech corridor
  • High quality of life

Pricing Strategies

Position at or slightly above market for move-in ready and luxury; price competitively for older inventory

Common Objections & Response Strategies

Objection: High home prices compared to nearby areas

Response Strategy:

Emphasize superior schools, amenities, and long-term appreciation

Objection: Traffic congestion during peak hours

Response Strategy:

Highlight proximity to major employers and ongoing infrastructure improvements

Objection: Limited affordable housing options

Response Strategy:

Showcase townhomes and smaller single-family homes as entry points

Professional Recommendations

1

Leverage school and amenity quality in marketing

2

Network with relocation and tech sector HR teams

3

Advise buyers on competitive offer strategies

4

Educate sellers on pricing for quick sales

5

Monitor new construction pipeline for inventory shifts

Competitive Analysis

Comparable Markets

  • 30005 (Alpharetta)
  • 30009 (Alpharetta)
  • 30023 (Alpharetta)

Market Positioning

Premium suburban market with strong schools and tech employment

Competitive Advantages

  • Higher median income and education
  • More new construction and luxury options

Price Comparison

30004 median home value ($790,000) higher than 30023 ($723,184) and 30005 ($735,551)

Investment Metrics

~4.2% (2025 estimate)
Cap Rates
~5.1% gross yield
Rental Yields
~24:1 (2025)
Price-to-Rent
Moderate; best for long-term appreciation and executive rentals
Cash Flow
2-3% annually (2025-2026)
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to high prices; focus on townhomes and smaller homes

Move-Up Buyers

Strong inventory of larger homes and luxury estates

Downsizers

Options in new condos and townhomes, especially near Avalon

Investors

Solid rental demand, especially for corporate and executive tenants

Relocators

Appealing due to schools, safety, and proximity to tech corridor

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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