Zip Code 40214

Louisville, KYJefferson County

Real Estate Market Analysis

Q3 2025 Report
$190,000 (2025 est.)
Median Home Value
~44,000 (2025 est.)
Population
$54,000
Median Income
Above average (statewide)
School District Rating

Market Statistics

Property Values

$190,000 (2025 est.)
Median Home Value
$1,250/mo (2025 est.)
Median Rent
$140 (2025 est.)
Price per Sq Ft

Market Performance

Home Appreciation4.2% year-over-year (2024-2025)
Market VelocityAverage days on market: 28 (2025)
Foreclosure RateLow, below national average

Area Information

Area Sizeapprox. 13 sq mi
CountyJefferson
Primary CityLouisville

Housing Profile

Housing Statistics

Total Housing Units~16,000
Owner Occupied56%
Rental Properties38%
Vacant Units6%
New ConstructionModerate, focused on infill and townhomes

Housing Types

Single-family homesDuplexesSmall apartment complexesTownhomes

Demographics

~44,000 (2025 est.)
Population
36.5
Median Age
$54,000
Median Income
94% (2025)
Employment Rate
High school diploma: 84%; Bachelor's or higher: 18%
Education Levels
Mix of families, singles, and retirees; 32% households with children
Family Composition

Education Quality

School District Performance

Above average (statewide)
District Rating
School DistrictJefferson County Public Schools (JCPS)
Test ScoresMath: 49% proficient; Reading: 54% proficient (JCPS averages)
Graduation Rates86% (JCPS)

Schools in Area

  • Iroquois High School
  • Wellington Elementary
  • St. Nicholas Academy (private)

Economic Factors

Employment & Business

Job Growth2.1% annual (2024-2025)
Unemployment Rate4.1% (2025)
Business EnvironmentDiverse, with logistics, healthcare, and retail
Commercial ActivitySteady, with retail corridors and small business hubs

Major Employers

  • UPS Worldport
  • Norton Healthcare
  • Jefferson County Public Schools
  • Ford Louisville Assembly Plant

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-264 (Watterson Expressway)
  • Dixie Highway
  • TARC public bus lines

Utilities & Services

  • Louisville Water Company
  • LG&E (electric/gas)
  • Waste Management

Quality of Life

Safety & Environment

Moderate; property crime slightly above state average, violent crime near average

Good; ample green space, some air quality concerns near highways

Healthcare Access

  • Norton Healthcare Southwest
  • UofL Health - Mary & Elizabeth Hospital

Development Trends

Planned Developments

  • Mixed-use redevelopment near Iroquois Park
  • New retail plazas on Taylor Blvd

Infrastructure Projects

  • Road resurfacing on New Cut Rd
  • Sidewalk improvements

Investment Outlook

Growth Outlook

Stable to moderate growth expected

Investment Opportunities

  • Value-add single-family rentals
  • Small multifamily acquisitions
  • Retail redevelopment

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Young families
  • Investors seeking cash flow

Competitive Advantages

  • Lower price point than eastern Louisville
  • Proximity to major employers and parks
  • Diverse housing stock

Pricing Strategies

Competitive pricing with incentives for quick close

Common Objections & Response Strategies

Objection: Concerns about school ratings

Response Strategy:

Highlight recent improvements, magnet and private school options, and JCPS specialty programs

Objection: Perceived crime rates

Response Strategy:

Share local crime prevention initiatives, neighborhood watch programs, and compare to city averages

Objection: Older housing stock

Response Strategy:

Emphasize renovated properties, value-add opportunities, and lower entry price

Professional Recommendations

1

Focus on affordability and rental potential in marketing

2

Network with local employers for relocation leads

3

Highlight park access and community amenities

4

Educate buyers on school choice and specialty programs

5

Target investors with cash flow analysis and value-add opportunities

Competitive Analysis

Comparable Markets

  • 40215 (South Louisville)
  • 40216 (Shively)
  • 40219 (Okolona)

Market Positioning

Value-driven, family-friendly, investor-friendly

Competitive Advantages

  • More affordable than 40205/40206
  • Better park access than 40216

Price Comparison

10-20% below city median home price

Investment Metrics

6.2% (single-family rentals, 2025)
Cap Rates
7.1% gross yield
Rental Yields
12.7
Price-to-Rent
Strong for well-maintained rentals
Cash Flow
3-4% annual (next 3 years)
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability, FHA/VA loan options, and proximity to amenities

Move-Up Buyers

Limited options; may seek larger homes in adjacent zip codes

Downsizers

Some interest in townhomes and smaller ranches

Investors

Active due to strong rental yields and stable tenant base

Relocators

Drawn by job proximity and lower cost of living

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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