Zip Code 78046

Laredo, TXWebb County

Real Estate Market Analysis

Q3 2025 Report
$158,000 (2025 est.)
Median Home Value
~48,000 (2025 est.)
Population
$44,500
Median Income
Laredo ISD: B (2022-2023 TEA); United ISD: B+ (Niche 2025)
School District Rating

Market Statistics

Property Values

$158,000 (2025 est.)
Median Home Value
$1,150/month (2025 est.)
Median Rent
$120 (2025 est.)
Price per Sq Ft

Market Performance

Home Appreciation4.2% year-over-year (2024-2025)
Market VelocityModerate; average days on market: 36
Foreclosure RateLow, below state average

Area Information

Area SizeLarge suburban area south of central Laredo
CountyWebb
Primary CityLaredo

Housing Profile

Housing Statistics

Total Housing Units~14,000
Owner Occupied62%
Rental Properties38%
Vacant Units6%
New ConstructionActive, with several new subdivisions and affordable housing projects

Housing Types

Single-family homesTownhomesDuplexesMulti-family apartments

Demographics

~48,000 (2025 est.)
Population
27.6
Median Age
$44,500
Median Income
94% (6% unemployment)
Employment Rate
High school diploma: 68%; Bachelor's degree or higher: 13%
Education Levels
Predominantly family households; average household size: 3.7
Family Composition

Education Quality

School District Performance

Laredo ISD: B (2022-2023 TEA); United ISD: B+ (Niche 2025)
District Rating
School DistrictLaredo ISD (primary), United ISD (some areas)
Test ScoresAverage SAT: 853; ACT: 17.1 (LISD 2022-2023)
Graduation Rates96.4% (LISD, Class of 2023)

Schools in Area

  • Cigarroa High School (B rating)
  • Martin High School (A rating)
  • Nixon High School (A rating)
  • Garcia Early College High School (A rating)

Economic Factors

Employment & Business

Job GrowthSteady, driven by logistics, education, and healthcare
Unemployment Rate6% (2025 est.)
Business EnvironmentGrowing, with emphasis on logistics, retail, and cross-border trade
Commercial ActivityActive, especially along major corridors and near border crossings

Major Employers

  • Laredo ISD
  • United ISD
  • City of Laredo
  • Logistics/warehousing companies
  • Healthcare providers

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-35 corridor
  • US Highway 83
  • Public bus service (El Metro)

Utilities & Services

  • City water/sewer
  • Electricity (AEP Texas)
  • Natural gas
  • Waste management

Quality of Life

Safety & Environment

Moderate; property crime slightly above state average, violent crime below state average

Fair; some air quality concerns due to border traffic, but improving

Healthcare Access

  • Doctors Hospital of Laredo
  • Laredo Medical Center
  • Community clinics

Development Trends

Planned Developments

  • New affordable housing subdivisions
  • Retail strip centers
  • Mixed-use commercial projects

Infrastructure Projects

  • Road widening (US 83)
  • Public transit expansion

Investment Outlook

Growth Outlook

Positive; continued population and housing growth expected through 2027

Investment Opportunities

  • Single-family rentals
  • Affordable housing development
  • Retail/office space near new subdivisions

Marketing Intelligence

Target Demographics

  • Young families
  • First-time buyers
  • Investors seeking rental properties

Competitive Advantages

  • Lower home prices than central Laredo
  • Newer housing stock
  • Family-oriented community

Pricing Strategies

Competitive pricing below city median, with incentives for first-time buyers

Common Objections & Response Strategies

Objection: Concerns about school quality

Response Strategy:

Emphasize recent TEA 'B' rating, high graduation rates, and multiple schools with 'A' ratings

Objection: Perceived higher crime rates

Response Strategy:

Provide up-to-date crime statistics showing violent crime below state average and highlight active community policing

Objection: Limited amenities compared to central Laredo

Response Strategy:

Showcase new retail developments, parks, and ongoing infrastructure improvements

Professional Recommendations

1

Highlight affordability and new construction in marketing materials.

2

Build relationships with local employers and relocation services.

3

Educate buyers on school district improvements and graduation rates.

4

Target young families and logistics workers for rental and purchase opportunities.

5

Monitor new development announcements for early investment leads.

Competitive Analysis

Comparable Markets

  • 78041 (central Laredo)
  • 78043 (east Laredo)
  • 78045 (north Laredo)

Market Positioning

Best value for affordable, newer homes with strong community focus

Competitive Advantages

  • Lower price per square foot
  • Newer homes
  • Family-friendly environment

Price Comparison

78046 homes are 10-15% less expensive than 78041 and 78045, with similar rental yields

Investment Metrics

6.2% (single-family rentals, 2025 est.)
Cap Rates
7.1% gross yield
Rental Yields
11.4
Price-to-Rent
Good, especially for entry-level rentals and new construction
Cash Flow
4-5% annually through 2027
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability, new construction, and family-oriented amenities; often need education on financing options.

Move-Up Buyers

Seek larger homes or newer builds; motivated by growing families and improved amenities.

Downsizers

Less common, but some interest in townhomes or smaller single-family homes.

Investors

Drawn by strong rental yields, low vacancy, and steady tenant demand from logistics sector.

Relocators

Often moving for jobs in logistics, education, or healthcare; value proximity to major employers and schools.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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