San Antonio

TXSan Antonio-New Braunfels

Real Estate Market Analysis

Q3 2025 Report
$289,995–$315,000 (May 2025)
Median Home Price
~1.5 million (metro ~2.6 million)
Population
Not specified for 2025; previously ~$58,000–$60,000
Median Income
Varies; Northside ISD and Alamo Heights ISD are highly rated
School District Rating

Market Overview

Property Values

$289,995–$315,000 (May 2025)
Median Home Price
Not specified in sources
Price per Sq Ft
-5.9% to +0.5% depending on source and submarket
YoY Change

Market Performance

Days on Market52–87 days (average ~72–75 days)
Market TypeLeaning toward buyers; more balanced than previous years
Months of SupplyInventory up 18% YoY; months of supply not directly stated, but increased inventory and longer DOM indicate higher supply

Sales Activity

Sales Volume3,229 homes sold in May 2025 (34% increase from February 2025)
Metro AreaSan Antonio-New Braunfels
Population~1.5 million (metro ~2.6 million)

Economic Indicators

Employment & Growth

Unemployment RateNot specified for 2025; historically ~4%
Job Growth RateNot specified for 2025; strong in tech, healthcare, military sectors
Median Household IncomeNot specified for 2025; previously ~$58,000–$60,000

Major Employers

  • Joint Base San Antonio (military)
  • H-E-B
  • USAA
  • Rackspace Technology
  • Toyota Manufacturing
  • Methodist Healthcare

Demographics

~1.5 million (metro ~2.6 million)
Population
~34 years
Median Age
Steady, driven by job growth and affordability
Population Growth
~28% bachelor’s degree or higher (metro)
Education Level

Family Composition

Mix of families, young professionals, and retirees; strong military presence

Key Industries

Military/DefenseHealthcareTechnologyTourism/HospitalityManufacturing

Education

School District

Varies; Northside ISD and Alamo Heights ISD are highly rated
District Rating

Top Schools

  • Alamo Heights High School
  • Health Careers High School
  • Reagan High School

Higher Education

  • University of Texas at San Antonio (UTSA)
  • Trinity University
  • Texas A&M University–San Antonio

Infrastructure & Development

Major Projects

  • San Pedro Creek Culture Park expansion
  • Brooks City Base redevelopment
  • Downtown revitalization

Transportation

  • VIA Metropolitan Transit upgrades
  • Expansion of Loop 1604 and I-35 corridors

Planned Developments

  • Mixed-use projects in Pearl District and Southtown
  • Continued suburban growth in Comal and Bexar counties

Lifestyle & Amenities

Recreation

  • River Walk
  • Brackenridge Park
  • San Antonio Missions National Historical Park

Dining & Entertainment

  • Pearl District
  • Southtown Arts District
  • Historic Market Square

Cultural Attractions

  • The Alamo
  • San Antonio Museum of Art
  • Majestic Theatre

Investment Analysis

Investment Opportunities

  • Strong rental demand near tech/military hubs
  • Affordable entry prices compared to Austin/Dallas
  • Emerging neighborhoods with value-add potential

Growth Outlook

Stable, with moderate appreciation likely after 2025 correction

Market Risks

  • Rising inventory and longer DOM may pressure prices
  • Potential for further price declines (Zillow forecasts -4% next 12 months)
  • Lingering vacancies in mid-tier multifamily

Rental Market

High demand, especially in affordable and luxury segments; mid-tier multifamily faces higher vacancy

Marketing Intelligence

Target Demographics

  • First-time buyers
  • Military families
  • Tech professionals
  • Investors seeking cash flow

Marketing Channels

  • MLS and syndication
  • Social media (Facebook, Instagram)
  • Military relocation networks

Pricing Strategies

Price slightly below recent comps to attract offers and avoid extended DOM

Common Objections & Response Strategies

Objection: Worried about further home price declines

Response Strategy:

Emphasize long-term affordability, rental demand, and ability to negotiate favorable terms now

Objection: High mortgage rates

Response Strategy:

Highlight down payment assistance, rate buydown programs, and potential for refinancing later

Objection: Lingering inventory signals weak market

Response Strategy:

Point to strong job growth, population influx, and relative affordability compared to other Texas metros

Professional Recommendations

1

Advise buyers to get preapproved and explore incentive programs

2

Counsel sellers on realistic pricing and professional presentation

3

Target marketing to military, tech, and first-time buyers

4

Monitor inventory and price trends closely to adjust strategies

5

Highlight San Antonio’s affordability and job growth in all marketing

Competitive Analysis

Comparable Markets

  • Austin
  • Dallas
  • Houston

Market Positioning

San Antonio is the most affordable major Texas metro with stable fundamentals and strong rental demand

Competitive Advantages

  • Lower median home prices
  • Strong job and population growth
  • High rental demand

Price Comparison

San Antonio median price ($289,995–$315,000) vs. Austin ($450,000) and Dallas ($350,000)

Investment Metrics

5.5%–6.5% (multifamily, 2025)
Cap Rates
~6% gross yield (single-family rentals)
Rental Yields
~15–17 (favorable for investors)
Price-to-Rent
Strong in affordable and value-add segments, especially near military/tech hubs
Cash Flow
Flat to slightly negative in 2025, stabilizing with moderate growth expected in 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Benefit from affordability, down payment assistance, and increased inventory; more time to shop and negotiate

Move-Up Buyers

Can leverage equity gains from previous years; more options and less competition

Downsizers

Find value in stable neighborhoods and new developments with amenities

Investors

Opportunities in rental properties, especially near major employers and in emerging areas; watch for mid-tier multifamily vacancy risk

Relocators

Attracted by job growth, affordability, and lifestyle amenities; military and tech sector relocations remain strong

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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