King William / Southtown

San Antonio, TX

Neighborhood Market Analysis

Q3 2025 Report
$525,000–$675,000 (King William); $410,000–$550,000 (Southtown) as of mid-2025
Median Home Price
82–88 (Very Walkable)
Walkability Score
Public schools rated average (C+ to B-); Bonham Academy noted for dual-language and arts programs.
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by the San Antonio River to the east, S. Alamo St. to the west, Durango Blvd. (Cesar E. Chavez Blvd.) to the north, and Lone Star Blvd. to the south. Includes King William Historic District and adjacent Southtown Arts District.

Zip Codes

7820478210

Market Data Summary

Price Range$350,000 (historic condos/lofts) to $1.2M+ (restored mansions)
Price per Sq Ft$340–$420 (King William); $290–$370 (Southtown)
Inventory LevelsModerate to high for central San Antonio; new listings up 11% YoY[3].

Property Characteristics

Home Types & Architecture

Home Types

Single-family historic homesVictorian mansionsCraftsman bungalowsModern townhomesConverted lofts/condos

Architectural Styles

VictorianGreek RevivalItalianateCraftsmanContemporary infill

Property Details

Typical Lot Sizes0.10–0.25 acres (historic core); smaller for townhomes/condos
Home Age RangeLate 1800s–early 1900s (historic); 2010s–2020s (new infill)
Construction QualityHigh for restored historic homes; variable for infill—generally good, with some luxury-grade finishes.

Community Profile

Demographics & Lifestyle

Demographics

Diverse mix: young professionals, artists, established families, retirees. Median age ~38. High educational attainment. LGBTQ+ friendly.

Community Vibe

Eclectic, artsy, historic, progressive, community-oriented. Strong neighborhood associations and event culture (First Friday Art Walk, King William Fair).

Typical Residents

  • Young professionals
  • Artists/creatives
  • Empty nesters
  • Established families

Family Friendly

Moderate—walkable parks and playgrounds, but some nightlife may not suit all families.

Amenities & Lifestyle

Parks & Recreation

  • King William Park
  • San Antonio River Walk
  • Blue Star Arts Complex
  • Confluence Park

Dining Options

  • Rosario’s
  • Maverick
  • La Frite
  • Hot Joy
  • Tito’s Mexican Restaurant

Shopping Centers

  • Blue Star Arts Complex (boutiques, galleries)
  • Local shops on S. Alamo St.
  • Pearl District (5 min drive)

Local Businesses

  • Blue Star Arts Complex
  • Liberty Bar
  • Rosario’s
  • The Friendly Spot
  • Maverick Texas Brasserie

Education & Schools

Public schools rated average (C+ to B-); Bonham Academy noted for dual-language and arts programs.
Overall School Rating

Elementary Schools

  • Bonham Academy
  • Briscoe Elementary

Middle Schools

  • Bonham Academy (K–8)
  • Page Middle School

High Schools

  • Brackenridge High School

Private Schools

  • St. Anthony Catholic School
  • San Antonio Academy

Transportation & Accessibility

Transit & Roads

Public Transit

  • VIA bus routes 11, 42, 44, 301 (Primo)

Major Roads

  • S. Alamo St.
  • Cesar E. Chavez Blvd.
  • S. St. Mary’s St.

Commute & Walkability

Commute Times5 min to downtown; 15–20 min to Medical Center; 20–25 min to airport
WalkabilityExcellent—sidewalks, bike lanes, River Walk access
ParkingStreet parking can be limited, especially during events; some homes have off-street parking or garages.

Marketing Intelligence

Target Buyer Types

  • Urban professionals
  • Arts/culture enthusiasts
  • Empty nesters
  • Investors (STR/long-term)

Key Selling Points

  • Historic architecture
  • Walkable to River Walk and downtown
  • Vibrant arts and dining scene
  • Strong community events

Pricing Considerations

Price competitively—buyers expect value and may negotiate for repairs or concessions. Unique homes can command premiums if well-presented.

Common Objections & Response Strategies

Objection: Higher price per square foot than other central neighborhoods

Response Strategy:

Emphasize historic value, walkability, and unique lifestyle amenities not found elsewhere.

Objection: Parking challenges

Response Strategy:

Highlight available off-street parking, proximity to public transit, and walkability reducing car dependence.

Objection: Older homes may need repairs/updating

Response Strategy:

Showcase recent upgrades, provide inspection reports, and connect buyers with reputable local contractors.

Objection: Average public school ratings

Response Strategy:

Point to specialized programs (arts, dual-language), proximity to private/charter options, and enrichment opportunities in the neighborhood.

Investment Insights

Investment Potential

Appreciation Potential

Moderate—historic value supports prices, but rapid appreciation has slowed. Long-term stability expected.

Rental Demand

High—proximity to downtown, arts scene, and universities drives strong demand for both short- and long-term rentals.

Buyer Competition

Moderate—less bidding war activity than 2021–2022, but unique historic homes still attract multiple offers.

Best For

  • Lifestyle buyers
  • Investors (STR/long-term)
  • Empty nesters
  • Young professionals

Potential Concerns

  • Affordability for first-time buyers
  • Historic preservation restrictions
  • Parking limitations

Professional Recommendations

1

Price homes realistically and prepare for longer days on market than 2021–2022.

2

Invest in professional photography and staging that highlights historic features and walkability.

3

Educate buyers on historic tax incentives and neighborhood events.

4

Network with local businesses and arts organizations to cross-promote listings.

5

Be proactive in addressing objections about schools, parking, and maintenance.

Competitive Analysis

Comparable Markets

  • Monte Vista
  • Lavaca
  • Tobin Hill

Market Positioning

Premium historic/urban lifestyle neighborhood with strong cultural cachet.

Competitive Advantages

  • Unmatched historic architecture
  • Best walkability in central SA
  • Thriving arts/dining scene

Price Comparison

Higher than Lavaca/Tobin Hill, similar to Monte Vista for historic homes; lower than Pearl District luxury condos.

Investment Metrics

4.5–5.2% (long-term rentals); 6–7% (STR, depending on occupancy)
Cap Rates
4.2–5% gross annual yield
Rental Yields
22–25
Price-to-Rent
Positive for well-managed STRs and updated long-term rentals; break-even or modest cash flow for high-end purchases.
Cash Flow
2–3% annual appreciation expected over next 3 years.
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to price point; best fit for buyers with higher down payments or interest in condos/lofts.

Move-Up Buyers

Strong appeal for those seeking historic charm and urban lifestyle; recommend targeting buyers relocating from suburbs.

Downsizers

Popular for empty nesters seeking walkability and culture; highlight low-maintenance options (condos, townhomes).

Investors

High rental demand and STR potential; focus on properties with flexible zoning and minimal historic restrictions.

Relocators

Appealing for professionals moving to San Antonio’s tech, medical, or military sectors; emphasize commute and lifestyle.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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