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Zip Code 78572

Mission, TX • Hidalgo County

Real Estate Market Analysis

Q3 2025 Report
$197,819 (ZHVI, Mar 2025)
Median Home Value
~85,000 (Mission city, 2024 est.)
Population
$52,000 (est.)
Median Income
B (Texas Education Agency, 2024)
School District Rating

Market Statistics

Property Values

$197,819 (ZHVI, Mar 2025)
Median Home Value
$1,200–$1,400 (est., typical for area)
Median Rent
$144 (Mission, May 2025)
Price per Sq Ft

Market Performance

Home Appreciation+0.8% (ZHVI), +3.6% (median sales price YoY), up to +11.5% (Mission overall)
Market VelocityHomes go pending in ~60–68 days; hot homes in ~24 days
Foreclosure RateLow (no significant spike reported)

Area Information

Area Size~50 sq mi
CountyHidalgo
Primary CityMission

Housing Profile

Housing Statistics

Total Housing Units~20,000 (est.)
Owner Occupied~65% (est.)
Rental Properties~35% (est.)
Vacant Units~8% (est.)
New ConstructionActive, with inventory up 9.5% MoM (June 2025)

Housing Types

Single-family homesTownhomesCondosMulti-family

Demographics

~85,000 (Mission city, 2024 est.)
Population
30–32 (est.)
Median Age
$52,000 (est.)
Median Income
~94% (unemployment ~6%)
Employment Rate
High school grad or higher: ~75%; Bachelor’s or higher: ~18%
Education Levels
Predominantly families; average household size ~3.5
Family Composition

Education Quality

School District Performance

B (Texas Education Agency, 2024)
District Rating
School DistrictMission Consolidated ISD, La Joya ISD
Test ScoresAverage to slightly below state average
Graduation Rates~89% (est.)

Schools in Area

  • Mission High School
  • Veterans Memorial High School
  • Bryan Elementary
  • R. Cantu Junior High

Economic Factors

Employment & Business

Job Growth+2.1% YoY (2024–2025)
Unemployment Rate~6%
Business EnvironmentGrowing, with emphasis on retail, healthcare, and logistics
Commercial ActivityActive retail, logistics, and small business sectors

Major Employers

  • Mission CISD
  • Hidalgo County
  • Healthcare providers
  • Retail (HEB, Walmart)
  • Agriculture

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • • Expressway 83/I-2
  • • Local bus service (Metro McAllen)
  • • Proximity to McAllen International Airport

Utilities & Services

  • • City water/sewer
  • • Electric (Magic Valley Electric Co-op, AEP)
  • • Natural gas

Quality of Life

Safety & Environment

Lower than national average for violent crime; property crime moderate

Good air quality; some flood risk in low-lying areas

Healthcare Access

  • • Mission Regional Medical Center
  • • Clinics and urgent care

Development Trends

Planned Developments

  • New subdivisions (single-family)
  • Retail centers near Expressway 83

Infrastructure Projects

  • • Road expansions
  • • Drainage improvements

Investment Outlook

Growth Outlook

Moderate, steady population and housing growth expected

Investment Opportunities

  • • Single-family rentals
  • • New construction sales
  • • Small multifamily

Marketing Intelligence

Target Demographics

  • Young families
  • First-time buyers
  • Retirees
  • Investors

Competitive Advantages

  • Lower home prices than McAllen/Edinburg
  • Proximity to major employers
  • Strong community feel

Pricing Strategies

Competitive pricing below McAllen; offer closing cost incentives

Common Objections & Response Strategies

Objection: Concerns about school quality

Response Strategy:

Highlight improving ratings, new facilities, and extracurriculars

Objection: Flood risk

Response Strategy:

Explain recent drainage projects and availability of flood insurance

Objection: Limited nightlife/entertainment

Response Strategy:

Emphasize family recreation, proximity to McAllen for nightlife

Objection: Market volatility

Response Strategy:

Show steady appreciation and low foreclosure rates

Professional Recommendations

1

Emphasize affordability and new construction

2

Target young families and first-time buyers

3

Leverage local lender and builder incentives

4

Educate buyers on flood mitigation and insurance

5

Promote community amenities and parks

6

Monitor inventory and price trends closely

Competitive Analysis

Comparable Markets

  • McAllen 78501/78504
  • Edinburg 78539
  • Pharr 78577

Market Positioning

Affordable, family-oriented alternative to McAllen

Competitive Advantages

  • Lower prices, larger lots, newer homes

Price Comparison

78572 median home value ~$197,819 vs. McAllen ~$220,360

Investment Metrics

6–7% (single-family rental, est.)
Cap Rates
~7% gross yield (est.)
Rental Yields
~12–14 (est.)
Price-to-Rent
Good for well-priced rentals; positive cash flow likely
Cash Flow
+2–4% annually (2025–2027, est.)
Appreciation

Buyer Journey Insights

First-Time Buyers

Strong inventory, down payment assistance available, affordable entry point

Move-Up Buyers

Newer, larger homes available; good value for upgrading

Downsizers

Townhomes and smaller single-family options; quiet neighborhoods

Investors

Solid rental yields, low vacancy, new construction opportunities

Relocators

Affordable cost of living, family amenities, proximity to McAllen

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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