Zip Code 78664

Round Rock, TXWilliamson County

Real Estate Market Analysis

Q3 2025 Report
$390,000 (2025 est.)
Median Home Value
~65,000 (78664, 2025 est.)
Population
$86,587
Median Income
A- (Niche 2025)
School District Rating

Market Statistics

Property Values

$390,000 (2025 est.)
Median Home Value
$1,900/mo (2025 est.)
Median Rent
$210 (2025 est.)
Price per Sq Ft

Market Performance

Home Appreciation~4% YoY (2024-2025)
Market VelocityModerate; average days on market ~35
Foreclosure RateLow

Area Information

Area Size~20 sq mi
CountyWilliamson
Primary CityRound Rock

Housing Profile

Housing Statistics

Total Housing Units~22,000
Owner Occupied~62%
Rental Properties~38%
Vacant Units~5%
New ConstructionActive, especially in master-planned communities

Housing Types

Single-family homesTownhomesApartmentsCondos

Demographics

~65,000 (78664, 2025 est.)
Population
34
Median Age
$86,587
Median Income
~96% (unemployment ~4%)
Employment Rate
High school grad+: 92%; Bachelor’s+: 38%
Education Levels
Predominantly families with children; growing young professional segment
Family Composition

Education Quality

School District Performance

A- (Niche 2025)
District Rating
School DistrictRound Rock ISD (primary), some Pflugerville ISD
Test ScoresAbove state average (Reading: 74%, Math: 71%)
Graduation Rates95%+

Schools in Area

  • Cedar Ridge High School
  • Gattis Elementary
  • Ridgeview Middle School
  • Forest Creek Elementary

Economic Factors

Employment & Business

Job Growth~3.5% YoY (2024-2025)
Unemployment Rate~4%
Business EnvironmentPro-business, tech and healthcare hubs
Commercial ActivityStrong retail, tech, and healthcare sectors

Major Employers

  • Dell Technologies
  • Emerson Automation Solutions
  • Toppan Photomasks
  • Round Rock ISD
  • St. David’s Healthcare

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • I-35
  • SH-45 Toll
  • Public bus (CapMetro)

Utilities & Services

  • City water/sewer
  • Electric (Oncor, PEC)
  • Natural gas

Quality of Life

Safety & Environment

Low crime rate; safer than national average

Good air quality, well-maintained parks

Healthcare Access

  • Ascension Seton Williamson Hospital
  • St. David’s Round Rock Medical Center

Development Trends

Planned Developments

  • Mixed-use retail/residential projects near SH-45
  • Expansion of master-planned communities

Infrastructure Projects

  • Road widening (Gattis School Rd.)
  • New park expansions

Investment Outlook

Growth Outlook

Continued steady growth, strong demand for housing

Investment Opportunities

  • Single-family rentals
  • New construction sales
  • Small multifamily acquisitions

Marketing Intelligence

Target Demographics

  • Young families
  • Tech professionals
  • First-time buyers
  • Relocators from Austin

Competitive Advantages

  • Lower prices than Austin
  • Top-rated schools
  • Robust amenities

Pricing Strategies

Competitive pricing with incentives for quick close

Common Objections & Response Strategies

Objection: Concern about rising home prices

Response Strategy:

Emphasize continued affordability compared to Austin and strong appreciation potential.

Objection: Traffic congestion on I-35

Response Strategy:

Highlight alternate routes (SH-45), proximity to major employers, and ongoing road improvements.

Objection: School crowding

Response Strategy:

Point to recent expansions and high district ratings.

Professional Recommendations

1

Emphasize affordability and school quality in marketing.

2

Leverage virtual tours and digital marketing for out-of-area buyers.

3

Build relationships with local employers for relocation referrals.

4

Stay informed on new construction and zoning changes.

5

Highlight community amenities and low crime rates.

Competitive Analysis

Comparable Markets

  • Pflugerville (78660)
  • Georgetown (78626)
  • North Austin (78728)

Market Positioning

Family-friendly, tech-adjacent, affordable alternative to Austin

Competitive Advantages

  • Better schools and amenities than Pflugerville
  • Lower prices than Georgetown and Austin

Price Comparison

10-15% lower than comparable Austin zip codes

Investment Metrics

~5.2% (single-family rental, 2025)
Cap Rates
~6% gross yield
Rental Yields
~17-18
Price-to-Rent
Moderate; positive cash flow possible with 20% down
Cash Flow
3-5% annually (2025-2027)
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability, good schools, and safe neighborhoods; often need education on competitive bidding.

Move-Up Buyers

Seek larger homes, newer builds, or better amenities; value school quality and parks.

Downsizers

Prefer low-maintenance homes or townhomes; appreciate proximity to healthcare and shopping.

Investors

Focus on rental yield and appreciation; favor new construction and single-family homes.

Relocators

Drawn by job opportunities, lower cost of living, and lifestyle; need virtual tours and relocation support.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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