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Zip Code 79938

El Paso, TX • El Paso County

Real Estate Market Analysis

Q3 2025 Report
$250,000 (El Paso overall, Q1 2025)
Median Home Value
Estimated 80,000+ (zip code 79938, 2025 projection)
Population
$65,000–$70,000 (estimated, above El Paso average)
Median Income
B+ (Niche, 2024); above average for El Paso
School District Rating

Market Statistics

Property Values

$250,000 (El Paso overall, Q1 2025)
Median Home Value
Estimated $1,400–$1,600/mo (El Paso average, 2025)
Median Rent
$143 (El Paso average, varies by submarket)
Price per Sq Ft

Market Performance

Home Appreciation4.2% YoY increase (2024–2025)
Market VelocityAverage 38 days on market; 33.8% of homes sell above list price
Foreclosure RateLow; market remains tight with 1.1% vacancy rate

Area Information

Area SizeRapidly growing suburban area in far east El Paso
CountyEl Paso
Primary CityEl Paso

Housing Profile

Housing Statistics

Total Housing UnitsRapidly increasing; significant new construction activity
Owner OccupiedMajority, with strong demand for single-family homes
Rental PropertiesGrowing, especially in new multifamily developments
Vacant UnitsLow; 1.1% vacancy rate (El Paso HMA, 2022)
New ConstructionHigh; city prioritizes new affordable and multifamily housing

Housing Types

Single-family homesTownhomesMultifamily apartments

Demographics

Estimated 80,000+ (zip code 79938, 2025 projection)
Population
Early 30s; younger than El Paso average
Median Age
$65,000–$70,000 (estimated, above El Paso average)
Median Income
High; job growth averaging 2% annually
Employment Rate
High school diploma or higher: ~85%; bachelor’s degree or higher: ~25%
Education Levels
Predominantly families with children; growing young professional segment
Family Composition

Education Quality

School District Performance

B+ (Niche, 2024); above average for El Paso
District Rating
School DistrictSocorro Independent School District (SISD)
Test ScoresAbove city average; strong STEM and bilingual programs
Graduation Rates~90% (SISD, 2024)

Schools in Area

  • Pebble Hills High School
  • James P. Butler Elementary
  • Sgt. Roberto Ituarte Elementary
  • Spec. Rafael Hernando III Middle School

Economic Factors

Employment & Business

Job Growth2% annually (2023–2025 forecast)
Unemployment RateLow (El Paso metro: ~4.5%)
Business EnvironmentPro-business, with incentives for logistics, healthcare, and tech
Commercial ActivityExpanding retail, logistics, and service sectors

Major Employers

  • Fort Bliss
  • El Paso ISD & SISD
  • Amazon Fulfillment Center
  • Medical Center of the Americas
  • Retail and logistics hubs

Infrastructure & Quality of Life

Infrastructure

Transportation Access

  • • Loop 375 (Joe Battle Blvd)
  • • I-10 (via Zaragoza Rd)
  • • Sun Metro bus service

Utilities & Services

  • • EP Electric
  • • El Paso Water
  • • Texas Gas Service

Quality of Life

Safety & Environment

Lower than El Paso average; family-friendly reputation

Good; suburban air quality, new parks, low industrial presence

Healthcare Access

  • • The Hospitals of Providence East Campus
  • • Emergence Health Network clinics

Development Trends

Planned Developments

  • Eastside Regional Park expansion
  • New master-planned communities
  • Retail and mixed-use centers

Infrastructure Projects

  • • Road widening (Loop 375, Montana Ave)
  • • New schools and public facilities

Investment Outlook

Growth Outlook

Strong; among fastest-growing areas in El Paso metro

Investment Opportunities

  • • Single-family rentals
  • • Build-to-rent communities
  • • Retail pad sites

Marketing Intelligence

Target Demographics

  • Young families
  • Military families
  • First-time buyers
  • Investors seeking rental income

Competitive Advantages

  • Affordability vs. west El Paso
  • Modern housing stock
  • Rapid area growth

Pricing Strategies

Price competitively near median; use incentives for new builds

Common Objections & Response Strategies

Objection: Area is still developing; lack of mature retail and entertainment.

Response Strategy:

Showcase planned developments and rapid infrastructure growth.

Objection: Commute times to central El Paso or west side.

Response Strategy:

Emphasize improved highways and growing local job base.

Objection: Concerns about resale value in a newer area.

Response Strategy:

Present data on consistent appreciation and high demand for rentals.

Professional Recommendations

1

Focus on new construction and builder incentives.

2

Highlight school quality and family amenities.

3

Educate buyers on planned retail and infrastructure.

4

Target military and first-time buyers with tailored programs.

5

Monitor inventory and price trends for optimal listing timing.

Competitive Analysis

Comparable Markets

  • 79936 (East El Paso)
  • 79912 (West El Paso)
  • 79928 (Horizon City)

Market Positioning

Best value for new homes in El Paso metro

Competitive Advantages

  • Lower price per sqft than west side
  • Newer homes and amenities
  • Family-oriented community

Price Comparison

79938 median home value is $250,000 vs. $345,000 in Northwest El Paso

Investment Metrics

5.5%–6.5% (single-family rentals, 2025)
Cap Rates
6%–7% gross yield typical for new builds
Rental Yields
~13–15 (favorable for investors)
Price-to-Rent
Strong, especially for new single-family and multifamily rentals
Cash Flow
4%–5% annually (2025–2027 projection)
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by affordability, new construction, and down payment assistance programs.

Move-Up Buyers

Seek larger homes, modern amenities, and better schools.

Downsizers

Limited inventory, but some interest in new townhomes and single-story homes.

Investors

Target new rentals and build-to-rent; strong tenant demand.

Relocators

Military and job-driven moves; value proximity to Fort Bliss and new infrastructure.

This zip code analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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