Gilbert

AZPhoenix-Mesa-Scottsdale MSA

Real Estate Market Analysis

Q3 2025 Report
$585,718 (June 2025)
Median Home Price
~288,000 (2025 est.)
Population
$104,000 (2024 est.)
Median Income
A (Gilbert Public Schools, Chandler Unified highly rated)
School District Rating

Market Overview

Property Values

$585,718 (June 2025)
Median Home Price
$286 (June 2025)
Price per Sq Ft
+1.5% (Rocket); -2.6% (Zillow); -4.0% (Swee Ng)
YoY Change

Market Performance

Days on Market28 days (Zillow, July 2025)
Market TypeSeller's market (Rocket, July 2025)[3]
Months of SupplyNot specified, but inventory is steady to slightly down YoY[1][2]

Sales Activity

Sales VolumeNot specified, but new listings down 1.1% YoY (June 2025)[1]
Metro AreaPhoenix-Mesa-Scottsdale MSA
Population~288,000 (2025 est.)

Economic Indicators

Employment & Growth

Unemployment Rate~3.3% (Phoenix metro, May 2025 est.)
Job Growth Rate~2.1% YoY (Phoenix metro, 2025 est.)
Median Household Income$104,000 (2024 est.)

Major Employers

  • Banner Health
  • GoDaddy
  • Dignity Health
  • Northrop Grumman
  • Isagenix

Demographics

~288,000 (2025 est.)
Population
34.5 years
Median Age
~1.7% YoY (2024-2025 est.)
Population Growth
44% bachelor's degree or higher
Education Level

Family Composition

High proportion of families with children; strong suburban family orientation

Key Industries

HealthcareTechnologyAerospace/DefenseEducationRetail

Education

School District

A (Gilbert Public Schools, Chandler Unified highly rated)
District Rating

Top Schools

  • Gilbert Classical Academy
  • Campo Verde High School
  • Higley High School

Higher Education

  • Arizona State University (nearby Tempe)
  • Chandler-Gilbert Community College

Infrastructure & Development

Major Projects

  • Gilbert Regional Park expansion
  • Heritage District revitalization

Transportation

  • SR-24 Gateway Freeway extension
  • Ongoing arterial road expansions

Planned Developments

  • Mixed-use projects in Heritage District
  • New master-planned communities in southeast Gilbert

Lifestyle & Amenities

Recreation

  • Gilbert Regional Park
  • Riparian Preserve at Water Ranch
  • Numerous golf courses

Dining & Entertainment

  • Heritage District restaurants
  • SanTan Village shopping/dining

Cultural Attractions

  • Hale Centre Theatre
  • Gilbert Historical Museum

Investment Analysis

Investment Opportunities

  • Strong rental demand from families and professionals
  • Desirable school districts attract long-term tenants
  • New construction and master-planned communities

Growth Outlook

Moderate; steady population/job growth but price appreciation slowing in 2025

Market Risks

  • Recent price softening (-2% to -4% YoY in some metrics)[1][4]
  • Rising interest rates may dampen demand
  • Competition from new builds

Rental Market

Healthy; low vacancy, strong demand for single-family rentals

Marketing Intelligence

Target Demographics

  • Young families
  • Relocating professionals
  • Move-up buyers

Marketing Channels

  • Zillow/Realtor.com
  • Social media (Facebook, Instagram)
  • Local community events

Pricing Strategies

Slightly undercut recent comps to drive interest in a softening market

Common Objections & Response Strategies

Objection: Home values have softened recently.

Response Strategy:

Emphasize long-term growth, strong fundamentals, and quality of life.

Objection: Affordability concerns due to higher rates.

Response Strategy:

Showcase lower-cost options, down payment assistance, and rental potential.

Professional Recommendations

1

Price listings competitively and monitor recent comps closely.

2

Emphasize school quality and family amenities in marketing.

3

Advise buyers on long-term value despite short-term softening.

4

Highlight rental potential for investors.

5

Stay updated on new developments and infrastructure projects.

Competitive Analysis

Comparable Markets

  • Chandler
  • Mesa
  • Queen Creek

Market Positioning

Premium suburban market in Phoenix metro, slightly higher prices than Mesa/Queen Creek, competitive with Chandler

Competitive Advantages

  • Top-rated schools
  • Family-friendly amenities
  • Lower crime rates

Price Comparison

Gilbert median price ($585k) higher than Mesa ($470k), slightly below Chandler ($600k)

Investment Metrics

4.5% - 5.2% (single-family rentals, 2025 est.)
Cap Rates
~5% gross yield
Rental Yields
~22:1 (2025 est.)
Price-to-Rent
Positive for well-located single-family rentals; best near schools/parks
Cash Flow
1-2% annual (2025-2026 est.)
Appreciation

Buyer Journey Insights

First-Time Buyers

Seek affordability, often condos/townhomes or smaller single-family homes; benefit from down payment assistance.

Move-Up Buyers

Target larger homes in top school zones; value modern features and proximity to parks.

Downsizers

Prefer low-maintenance homes, single-story layouts, and proximity to amenities.

Investors

Focus on single-family rentals near schools; look for value-add or new construction opportunities.

Relocators

Prioritize school quality, commute times, and community amenities.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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