Jacksonville

FLJacksonville Metropolitan Area

Real Estate Market Analysis

Q3 2025 Report
$290,108 (Zillow, July 2025); $305,000 (Rocket, June 2025); $350,000 (NE Florida avg, July 2025)
Median Home Price
~985,000 (city); ~1.7 million (metro area)
Population
Not specified in sources (recent estimates: ~$65,000)
Median Income
Duval County Public Schools: B rating (recent state data)
School District Rating

Market Overview

Property Values

$290,108 (Zillow, July 2025); $305,000 (Rocket, June 2025); $350,000 (NE Florida avg, July 2025)
Median Home Price
Not specified in sources
Price per Sq Ft
-3.8% (Zillow); -1.6% (Rocket)
YoY Change

Market Performance

Days on Market45 days (Zillow); 63 days (Phil Aitken, July 2025)
Market TypeBalanced to buyer-favored; sellers outnumber buyers 5:1
Months of Supply~4.6 months (12,000 active listings / ~2,600 monthly sales, NE Florida)

Sales Activity

Sales Volume2,600 homes sold in June 2025 (NE Florida); 996 homes sold in June 2025 (Jacksonville city)
Metro AreaJacksonville Metropolitan Area
Population~985,000 (city); ~1.7 million (metro area)

Economic Indicators

Employment & Growth

Unemployment RateNot specified in sources (recent estimates: ~3.5%–4%)
Job Growth RateJacksonville is the fastest-growing market in the US, projected to expand at twice the national average (ESRI, 2025)
Median Household IncomeNot specified in sources (recent estimates: ~$65,000)

Major Employers

  • Mayo Clinic
  • Baptist Health
  • CSX
  • FIS
  • Bank of America
  • Florida Blue
  • Naval Air Station Jacksonville

Demographics

~985,000 (city); ~1.7 million (metro area)
Population
~36 years
Median Age
Fastest-growing metro in the US; projected to expand at twice the national average (2025)
Population Growth
~30% bachelor’s degree or higher (recent estimates)
Education Level

Family Composition

Mix of young professionals, families, and retirees

Key Industries

HealthcareLogistics & TransportationFinanceMilitary & DefenseTechnology

Education

School District

Duval County Public Schools: B rating (recent state data)
District Rating

Top Schools

  • Stanton College Preparatory
  • Paxon School for Advanced Studies
  • Douglas Anderson School of the Arts

Higher Education

  • University of North Florida
  • Jacksonville University
  • Florida State College at Jacksonville

Infrastructure & Development

Major Projects

  • RISE Baymeadows (331-unit multifamily, completion May 2025)
  • Multiple downtown revitalization projects

Transportation

  • Ongoing upgrades to I-95 and I-295
  • JTA (Jacksonville Transportation Authority) bus and Skyway expansions

Planned Developments

  • 4,628 multifamily units under construction (mid-2025)
  • Downtown Jacksonville redevelopment

Lifestyle & Amenities

Recreation

  • Atlantic beaches
  • St. Johns River parks
  • Golf courses

Dining & Entertainment

  • Downtown dining
  • Riverside/Avondale nightlife
  • St. Johns Town Center shopping

Cultural Attractions

  • Cummer Museum of Art & Gardens
  • Jacksonville Symphony
  • TIAA Bank Field (Jaguars NFL)

Investment Analysis

Investment Opportunities

  • Rising rental demand due to population growth
  • Discounted purchase prices (prices down YoY)
  • New construction in key submarkets

Growth Outlook

Moderate to strong long-term growth due to in-migration and economic expansion

Market Risks

  • Rising inventory and longer days on market
  • Potential for further price declines
  • Slowing construction pipeline

Rental Market

Strong demand; multifamily inventory up 20% over 5 years, but new supply slowing

Marketing Intelligence

Target Demographics

  • Millennials and Gen Z first-time buyers
  • Relocating professionals
  • Retirees seeking lower cost of living

Marketing Channels

  • Social media (Facebook, Instagram)
  • Zillow/Realtor.com listings
  • Local relocation networks

Pricing Strategies

Price slightly below recent comps to attract buyers in a competitive market

Common Objections & Response Strategies

Objection: Prices are falling—should I wait to buy?

Response Strategy:

Emphasize long-term value, rising rents, and potential for appreciation as supply slows.

Objection: Homes are taking longer to sell—will my home sit on the market?

Response Strategy:

Highlight the importance of competitive pricing, staging, and aggressive marketing to stand out.

Objection: Interest rates are high—can I afford to buy?

Response Strategy:

Discuss adjustable-rate or buydown options, and the potential to refinance when rates drop.

Professional Recommendations

1

Educate buyers on long-term market fundamentals and rental demand.

2

Advise sellers to price competitively and invest in staging.

3

Leverage digital marketing and virtual tours to reach remote buyers.

4

Monitor submarket trends for emerging opportunities and risks.

5

Network with relocation and corporate HR departments to capture inbound talent.

Competitive Analysis

Comparable Markets

  • Tampa
  • Orlando
  • Charlotte

Market Positioning

Jacksonville is positioned as an affordable, high-growth alternative to other major Florida metros.

Competitive Advantages

  • Lower median home prices than Tampa/Orlando
  • Faster population growth
  • Strong logistics and healthcare sectors

Price Comparison

Jacksonville median home price ($290K–$305K) is lower than Tampa ($400K+) and Orlando ($380K+).

Investment Metrics

5.5%–6.5% (multifamily, 2025 estimates)
Cap Rates
~6% gross yield (median rent ~$1,500/mo)
Rental Yields
~16–18 (median home price vs. annual rent)
Price-to-Rent
Positive cash flow possible in many submarkets, especially with discounted purchases
Cash Flow
Modest near-term appreciation (0–2%/yr), stronger long-term due to population growth
Appreciation

Buyer Journey Insights

First-Time Buyers

More inventory and less competition; opportunity to negotiate concessions and repairs.

Move-Up Buyers

Easier to sell existing home but may need to price aggressively; more options for trade-up.

Downsizers

Can find good value and negotiate on price; strong demand for low-maintenance homes.

Investors

Discounted prices and strong rental demand; watch for oversupply in some multifamily segments.

Relocators

Jacksonville offers affordability, job growth, and lifestyle amenities attractive to out-of-state buyers.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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