San Marco

Jacksonville, FL

Neighborhood Market Analysis

Q3 2025 Report
$680,000 (June 2025)
Median Home Price
74 (Very walkable, especially near San Marco Square)
Walkability Score
Public schools in the area are above average for Jacksonville, with Hendricks Avenue Elementary particularly sought after.
School Rating

Location Overview

Neighborhood Boundaries

Generally bounded by the St. Johns River to the west, I-95 to the east, and extending south from the Southbank area to the northern edge of Lakewood. Includes the historic San Marco Square and adjacent residential streets.

Zip Codes

32207

Market Data Summary

Price Range$450,000–$1,400,000+ (varies by lot size, renovation, and riverfront status)
Price per Sq Ft$363 (June 2025)
Inventory Levels19 homes for sale in May 2025, up from 15 in April. Inventory is at its highest in 8–9 years, suggesting a shift toward a more balanced or even buyer-favored market.[4][3]

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesHistoric bungalowsLuxury riverfront estatesTownhomesCondos (limited)

Architectural Styles

Mediterranean RevivalTudor RevivalColonial RevivalCraftsmanContemporary infill

Property Details

Typical Lot Sizes0.15–0.4 acres (larger for riverfront properties)
Home Age Range1920s–1940s (historic core), with some new construction and renovations post-2000
Construction QualityGenerally high, with many homes meticulously restored or updated; historic preservation is a neighborhood hallmark.

Community Profile

Demographics & Lifestyle

Demographics

Predominantly professional, upper-middle-class households. Mix of families, young professionals, and established residents. Median household income above city average.

Community Vibe

Historic, vibrant, and artsy. Strong sense of community pride, active neighborhood association, and frequent local events.

Typical Residents

  • Families
  • Young professionals
  • Retirees
  • Medical professionals (proximity to Baptist Medical Center)

Family Friendly

Highly rated for families due to walkability, parks, and strong schools.

Amenities & Lifestyle

Parks & Recreation

  • Riverfront parks (Riverfront Park, Balis Park)
  • Playgrounds
  • Walking/biking trails
  • Access to St. Johns River for kayaking/boating

Dining Options

  • Taverna
  • Matthew's Restaurant
  • Town Hall
  • The Loop Pizza Grill
  • Maple Street Biscuit Company

Shopping Centers

  • San Marco Square (boutiques, cafes)
  • Nearby Publix and specialty grocers

Local Businesses

  • San Marco Books & More
  • Peterbrooke Chocolatier
  • San Marco Theatre
  • Local boutiques

Education & Schools

Public schools in the area are above average for Jacksonville, with Hendricks Avenue Elementary particularly sought after.
Overall School Rating

Elementary Schools

  • Hendricks Avenue Elementary (highly rated)

Middle Schools

  • Landmark Middle (zoned, but many opt for magnet/private)

High Schools

  • Terry Parker High (zoned), but many attend Stanton College Prep or Douglas Anderson School of the Arts (magnet)

Private Schools

  • Assumption Catholic School
  • San Jose Episcopal Day School
  • Bishop Kenny High School

Transportation & Accessibility

Transit & Roads

Public Transit

  • JTA bus lines
  • Skyway (Southbank station nearby)

Major Roads

  • San Marco Blvd
  • Atlantic Blvd
  • I-95

Commute & Walkability

Commute Times10–15 minutes to Downtown Jacksonville; 25–35 minutes to beaches; 20–30 minutes to airport.
WalkabilityHigh in the Square and adjacent streets; moderate elsewhere.
ParkingStreet parking can be limited near San Marco Square during peak hours; most homes have driveways or garages.

Marketing Intelligence

Target Buyer Types

  • Young professionals
  • Medical professionals
  • Families with school-aged children
  • Empty nesters/retirees

Key Selling Points

  • Historic architecture
  • Walkable to dining, shopping, and parks
  • Strong community vibe
  • Top-rated elementary school

Pricing Considerations

Buyers expect negotiation room due to increased inventory and price cuts. Price competitively and be prepared for offers below list.

Common Objections & Response Strategies

Objection: Higher price point compared to other Jacksonville neighborhoods

Response Strategy:

Emphasize value retention, historic character, and walkable lifestyle not found elsewhere.

Objection: Flood risk for riverfront homes

Response Strategy:

Provide flood zone maps, discuss mitigation measures, and highlight homes outside floodplain.

Objection: Limited new construction

Response Strategy:

Showcase quality renovations and the unique appeal of historic homes.

Objection: Parking challenges near the Square

Response Strategy:

Point out private parking options and walkability benefits.

Investment Insights

Investment Potential

Appreciation Potential

Solid long-term appreciation due to historic character and location. Short-term price softening possible due to increased inventory and price cuts.[4][3]

Rental Demand

High, especially for renovated homes and those near the Square or medical centers. Strong demand from professionals and families.

Buyer Competition

Moderate; less intense than 2022–2023, but still competitive for move-in-ready or historic homes.

Best For

  • Owner-occupants seeking walkable lifestyle
  • Investors targeting high-end rentals
  • Buyers seeking historic charm

Potential Concerns

  • Flood risk for some properties
  • Higher property taxes and insurance for historic/riverfront homes
  • Affordability for first-time buyers

Professional Recommendations

1

Educate buyers on historic home ownership (maintenance, tax incentives)

2

Leverage local market data to set realistic seller expectations

3

Stage homes to highlight unique architectural features

4

Network with local businesses and schools to provide hyperlocal insights

5

Monitor inventory and price cut trends closely to advise on negotiation strategies

Competitive Analysis

Comparable Markets

  • Riverside/Avondale
  • Murray Hill
  • Springfield

Market Positioning

Premium historic neighborhood with urban amenities and strong community identity.

Competitive Advantages

  • Superior walkability
  • Historic architecture
  • Proximity to downtown and medical centers

Price Comparison

San Marco is priced above Murray Hill and Springfield, similar to Riverside/Avondale, but below the most exclusive riverfront enclaves.

Investment Metrics

3.8%–4.5% for single-family rentals (mid-2025)
Cap Rates
4%–5% gross annual yield for well-located homes
Rental Yields
22–25 (reflects premium pricing and strong owner-occupant demand)
Price-to-Rent
Positive cash flow possible for high-end rentals with strong tenant profiles; less so for luxury/riverfront homes unless short-term rental permitted.
Cash Flow
Moderate appreciation (2%–4% annually) expected over next 3–5 years, with short-term volatility possible due to inventory shifts.
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to price point; best suited for dual-income households or those with family assistance.

Move-Up Buyers

Attractive for those seeking more space, historic charm, and walkability.

Downsizers

Appealing due to low-maintenance historic bungalows and proximity to amenities.

Investors

Best for those seeking stable, high-quality tenants and long-term appreciation; less suited for high cash flow seekers.

Relocators

Popular with professionals moving for jobs at downtown firms or medical centers; strong lifestyle appeal.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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