Omaha

NebraskaOmaha-Council Bluffs

Real Estate Market Analysis

Q3 2025 Report
$301,500 (June 2025)
Median Home Price
~486,000 (metro ~1 million)
Population
$71,000 (metro, 2024 estimate)
Median Income
Omaha Public Schools: B+ (Niche 2025)
School District Rating

Market Overview

Property Values

$301,500 (June 2025)
Median Home Price
$163 (June 2025)
Price per Sq Ft
+1.5% to +1.8% year-over-year (2024-2025)
YoY Change

Market Performance

Days on Market13–14 days (April–June 2025)
Market TypeCompetitive, shifting toward balanced as inventory rises
Months of SupplyData not specified; inventory up 28.8% MoM (June 2025)

Sales Activity

Sales Volume2,049 homes for sale (June 2025), 38.4% sold above asking (April 2025)
Metro AreaOmaha-Council Bluffs
Population~486,000 (metro ~1 million)

Economic Indicators

Employment & Growth

Unemployment Rate~2.7% (2025 estimate, among lowest in US)
Job Growth Rate~1.2% (2024-2025 estimate)
Median Household Income$71,000 (metro, 2024 estimate)

Major Employers

  • Union Pacific Railroad
  • Berkshire Hathaway
  • Mutual of Omaha
  • CHI Health
  • Offutt Air Force Base

Demographics

~486,000 (metro ~1 million)
Population
35.5 years
Median Age
~0.7% annually (metro)
Population Growth
34% bachelor’s degree or higher
Education Level

Family Composition

Mix of young professionals, families, and retirees

Key Industries

Finance & InsuranceHealthcareTransportation & LogisticsTechnologyEducation

Education

School District

Omaha Public Schools: B+ (Niche 2025)
District Rating

Top Schools

  • Elkhorn South High School
  • Millard North High School
  • Westside High School

Higher Education

  • University of Nebraska Omaha
  • Creighton University
  • Metropolitan Community College

Infrastructure & Development

Major Projects

  • Mutual of Omaha downtown skyscraper (2025 completion)
  • Riverfront revitalization (Gene Leahy Mall, Heartland of America Park)

Transportation

  • ORBT rapid bus expansion
  • I-80 corridor upgrades

Planned Developments

  • Mixed-use projects in West Omaha
  • Multi-family housing growth

Lifestyle & Amenities

Recreation

  • Henry Doorly Zoo
  • Lauritzen Gardens
  • Chalco Hills Recreation Area

Dining & Entertainment

  • Old Market District
  • Aksarben Village
  • Benson Arts District

Cultural Attractions

  • Joslyn Art Museum
  • Orpheum Theater
  • Omaha Children's Museum

Investment Analysis

Investment Opportunities

  • Rising inventory creates more options for buyers
  • Strong rental demand (median rent $1,348, vacancy 5.6%)
  • Growth in multi-family and West Omaha developments

Growth Outlook

Moderate, steady growth with balanced risk profile

Market Risks

  • Potential for overbuilding in some segments
  • Interest rate volatility
  • Slower appreciation compared to 2021-2022

Rental Market

Strong demand, rents ~30% below national average, low vacancy

Marketing Intelligence

Target Demographics

  • Millennials and Gen Z first-time buyers
  • Move-up families
  • Investors seeking cash flow

Marketing Channels

  • Zillow/Realtor.com
  • Social media (Facebook, Instagram)
  • Local events and sponsorships

Pricing Strategies

List near recent comps, adjust for rising inventory

Common Objections & Response Strategies

Objection: Home prices seem high compared to last year.

Response Strategy:

Highlight Omaha’s affordability relative to national averages and steady appreciation.

Objection: Interest rates are still elevated.

Response Strategy:

Showcase lower monthly payments compared to renting and potential for refinancing.

Objection: Inventory is rising—should I wait?

Response Strategy:

Explain that increased options mean less competition and more negotiating power for buyers.

Professional Recommendations

1

Advise sellers to price competitively and stage homes for quick sales.

2

Educate buyers on Omaha’s affordability and long-term stability.

3

Target marketing to families and young professionals relocating for jobs.

4

Monitor inventory and adjust strategies as market shifts.

5

Highlight rental market strength to attract investors.

Competitive Analysis

Comparable Markets

  • Des Moines, IA
  • Kansas City, MO
  • Lincoln, NE

Market Positioning

Omaha is a stable, affordable Midwestern market with balanced growth.

Competitive Advantages

  • Lower cost of living
  • Strong job market
  • Consistent rental demand

Price Comparison

Median home price ($301,500) is below national average and comparable regional cities.

Investment Metrics

5.5%–6.2% (multi-family, 2025)
Cap Rates
~7% gross annual yield
Rental Yields
~18–20
Price-to-Rent
Positive for well-located single-family and multi-family properties
Cash Flow
1–2% annual appreciation (2025)
Appreciation

Buyer Journey Insights

First-Time Buyers

Benefit from moderate prices and strong inventory; focus on FHA/VA options and down payment assistance.

Move-Up Buyers

More choices in larger homes as inventory rises; opportunity to negotiate.

Downsizers

Can capitalize on strong demand for entry-level homes and find options in new condos/townhomes.

Investors

Attractive cap rates and low vacancy; focus on multi-family and West Omaha.

Relocators

Drawn by job opportunities, affordability, and quality of life.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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