Coronado (Coronado Historic District)

Phoenix, AZ

Neighborhood Market Analysis

Q3 2025 Report
$479,000 (Feb 2025, down 21.5% YoY)
Median Home Price
70–75 (Very walkable for central Phoenix)
Walkability Score
Public schools are average (5–7/10 GreatSchools); private options highly rated.
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by 7th St (west), 16th St (east), McDowell Rd (south), and Thomas Rd (north)

Zip Codes

8500685007

Market Data Summary

Price Range$400,000–$650,000+ (varies by size, condition, and historic status)
Price per Sq Ft$447 (down 2.3% YoY)
Inventory LevelsModerate; more options for buyers than in 2022–2023, but not a buyer's market glut.[2][4]

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesHistoric bungalowsCottagesSpanish RevivalCraftsmanRanch-style homes

Architectural Styles

Craftsman bungalowSpanish Colonial RevivalTudor RevivalRanchContemporary remodels

Property Details

Typical Lot Sizes5,000–8,000 sq ft
Home Age Range1920s–1950s (majority historic); some newer infill and remodels
Construction QualityGenerally solid, with many homes restored or updated; historic homes may require ongoing maintenance.

Community Profile

Demographics & Lifestyle

Demographics

Diverse mix of young professionals, artists, families, and long-term residents. Median age skews younger than Phoenix average. High proportion of owner-occupants with some rental turnover.

Community Vibe

Eclectic, artsy, and historic. Strong neighborhood association, active community events, and pride in preservation.

Typical Residents

  • Young professionals
  • Artists/creatives
  • Small families
  • Retirees
  • Investors

Family Friendly

Moderately family-friendly; parks and schools nearby, but smaller lot sizes and older home layouts may not suit all families.

Amenities & Lifestyle

Parks & Recreation

  • Coronado Park
  • Coronado Community Garden
  • Nearby Encanto Park

Dining Options

  • The Main Ingredient
  • Tuck Shop
  • Vovomeena
  • Gallo Blanco

Shopping Centers

  • Local boutiques
  • 7th Ave/Melrose shopping district (short drive)
  • Downtown Phoenix retail

Local Businesses

  • Coronado Cafe
  • The Main Ingredient Ale House
  • Tuck Shop
  • local coffee shops
  • boutique salons

Education & Schools

Public schools are average (5–7/10 GreatSchools); private options highly rated.
Overall School Rating

Elementary Schools

  • Emerson Elementary School
  • Whittier Elementary School

Middle Schools

  • Phoenix Prep Academy
  • Emerson Elementary (K-8)

High Schools

  • North High School
  • Central High School

Private Schools

  • Brophy College Prep
  • Xavier College Prep
  • St. Francis Xavier

Transportation & Accessibility

Transit & Roads

Public Transit

  • Valley Metro bus lines on 7th St, 16th St, McDowell Rd
  • Light rail stations within 1–2 miles

Major Roads

  • 7th St
  • 16th St
  • McDowell Rd
  • Thomas Rd

Commute & Walkability

Commute Times5–15 minutes to Downtown Phoenix; 20–30 minutes to Sky Harbor Airport; 20–40 minutes to Scottsdale/Tempe.
WalkabilityHigh for central Phoenix; easy access to dining, parks, and some shopping.
ParkingMostly street parking and driveways; some homes have garages, but limited off-street parking for guests.

Marketing Intelligence

Target Buyer Types

  • Young professionals
  • Creative/arts community
  • Urban families
  • Investors (long-term rental, Airbnb)

Key Selling Points

  • Historic character
  • Central location
  • Walkability
  • Strong community vibe

Pricing Considerations

Price competitively given recent market correction; highlight unique features to justify premium.

Common Objections & Response Strategies

Objection: Older homes may need repairs/maintenance.

Response Strategy:

Provide inspection reports, highlight recent upgrades, and offer home warranty.

Objection: School ratings are average.

Response Strategy:

Point out proximity to top private schools and improving public options.

Objection: Parking is limited.

Response Strategy:

Showcase available off-street parking, nearby public transit, and walkability.

Objection: Higher property crime than suburbs.

Response Strategy:

Share neighborhood watch info, crime trend improvements, and active community involvement.

Investment Insights

Investment Potential

Appreciation Potential

Historically strong due to historic status and central location. Recent price correction may present buying opportunity for long-term appreciation.[3][4]

Rental Demand

High, especially for renovated historic homes and homes near downtown/ASU campus.

Buyer Competition

Less intense than 2022–2023; buyers have more leverage, but unique/historic homes still attract multiple offers.

Best For

  • Owner-occupants seeking character
  • Investors targeting long-term appreciation
  • Buyers wanting walkability and urban lifestyle

Potential Concerns

  • Older homes may require costly repairs
  • School ratings may deter some families
  • Parking can be limited

Professional Recommendations

1

Educate buyers on historic homeownership and maintenance.

2

Network with local preservation groups and neighborhood association.

3

Stage homes to highlight both period charm and modern upgrades.

4

Price aggressively but realistically given recent market correction.

5

Leverage social media and video tours to showcase neighborhood vibe.

6

Highlight walkability, local businesses, and community events in marketing.

Competitive Analysis

Comparable Markets

  • Willo Historic District
  • Encanto-Palmcroft
  • Garfield
  • Roosevelt

Market Positioning

Affordable historic charm with urban amenities; appeals to buyers priced out of Willo/Encanto.

Competitive Advantages

  • Lower price per sq ft than Willo/Encanto
  • More eclectic/creative vibe than Garfield
  • Better walkability than many central neighborhoods

Price Comparison

Coronado median price ($479K) is lower than Willo ($650K+) and Encanto ($700K+), but higher than Garfield ($425K).

Investment Metrics

4.5–5.5% for long-term rentals (2025 est.)
Cap Rates
5–6% gross annual yield for well-maintained homes
Rental Yields
18–20 (favorable for investors seeking appreciation)
Price-to-Rent
Positive cash flow possible with 20% down and market rents; best for buy-and-hold, not short-term flips.
Cash Flow
Moderate (3–5% annually) after 2025 correction, with upside for renovated properties.
Appreciation

Buyer Journey Insights

First-Time Buyers

Appealing for those seeking character and urban lifestyle; may need education on historic homeownership.

Move-Up Buyers

Attractive for buyers upgrading from condos/apartments; more space and yard, but still central.

Downsizers

Less common, but some retirees value walkability and low-maintenance lots.

Investors

Strong rental demand and appreciation; focus on well-located, updated homes.

Relocators

Popular with out-of-state buyers seeking urban living and historic charm.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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