Jack London Square

Oakland, CA

Neighborhood Market Analysis

Q3 2025 Report
$695,000 (3BR/2BA, 1,466 sq ft condo as of July 2025)
Median Home Price
90–95 (Walker's Paradise)
Walkability Score
Public schools are average to above average for Oakland; most families seek private or charter options.
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by the Oakland Estuary to the south, Broadway to the west, Embarcadero West to the north, and Oak Street to the east.

Zip Codes

94607

Market Data Summary

Price Range$600,000–$1,200,000 for most condos and lofts; townhomes and waterfront units can exceed $1.2M
Price per Sq Ft$475–$700/sq ft depending on view, building, and finish
Inventory LevelsLow to moderate; new developments like Channel House have added supply but demand remains strong for modern units.

Property Characteristics

Home Types & Architecture

Home Types

CondosLoftsTownhomesMixed-use residential

Architectural Styles

Modern IndustrialContemporaryEarly 20th Century UtilitarianMaritime-inspiredArt Deco influences

Property Details

Typical Lot SizesPrimarily mid-rise and high-rise buildings; limited private lot space. Townhomes and ground-floor units may have small patios or stoops.
Home Age RangeNew construction (2022–2025) to converted warehouses from early 1900s.
Construction QualityGenerally high, especially in newer developments (e.g., Channel House). Older conversions may have exposed brick, beams, and industrial finishes.

Community Profile

Demographics & Lifestyle

Demographics

Diverse, with a mix of young professionals, creatives, tech workers, and some long-term residents. Median age skews younger than Oakland average.

Community Vibe

Trendy, urban, and vibrant with a strong connection to Oakland's maritime and industrial history. Active nightlife and arts scene.

Typical Residents

  • Young professionals
  • Empty nesters
  • Remote workers
  • Small families

Family Friendly

Primarily urban and adult-oriented, but some families with children are present. Limited playgrounds and green space for young kids.

Amenities & Lifestyle

Parks & Recreation

  • Waterfront promenades
  • Kayak and paddleboard rentals
  • Sheltered courtyards (in new developments)

Dining Options

  • Upscale restaurants
  • Casual eateries
  • Wine bars
  • Food trucks

Shopping Centers

  • Jack London Market
  • Local boutiques

Local Businesses

  • Breweries
  • Coffee shops
  • Boutique fitness studios
  • Art galleries

Education & Schools

Public schools are average to above average for Oakland; most families seek private or charter options.
Overall School Rating

Elementary Schools

  • Lincoln Elementary (nearby)

Middle Schools

  • Westlake Middle School

High Schools

  • Oakland Technical High School

Private Schools

  • St. Paul's Episcopal School (nearby)

Transportation & Accessibility

Transit & Roads

Public Transit

  • BART (12th St. and Lake Merritt stations within 1 mile)
  • Amtrak Oakland Jack London Square station
  • Ferry to San Francisco
  • AC Transit bus lines

Major Roads

  • Broadway
  • Embarcadero West
  • Interstate 880

Commute & Walkability

Commute Times15–25 minutes to downtown San Francisco via ferry or BART; 5–10 minutes to downtown Oakland.
WalkabilityExcellent; most errands can be accomplished on foot.
ParkingMixed—newer buildings offer secure parking, but street parking can be limited during events and weekends.

Marketing Intelligence

Target Buyer Types

  • Tech professionals
  • Remote workers
  • Empty nesters
  • Investors

Key Selling Points

  • Bay and city views
  • Modern industrial design
  • Walkability to dining and entertainment
  • Newer construction with amenities

Pricing Considerations

Price competitively against similar units in The Ellington, The Sierra, and Channel House. Premiums for views and top-floor units.

Common Objections & Response Strategies

Objection: Noise from trains and nightlife.

Response Strategy:

Highlight soundproofing in newer buildings and quieter units away from tracks.

Objection: Limited green space for children.

Response Strategy:

Promote nearby waterfront parks and emphasize urban lifestyle benefits.

Objection: School quality concerns.

Response Strategy:

Provide information on private and charter school options and after-school programs.

Objection: Parking challenges.

Response Strategy:

Emphasize secure parking in newer buildings and proximity to transit/ferry.

Investment Insights

Investment Potential

Appreciation Potential

Solid, especially for waterfront and new construction units. Tech and entertainment growth in Oakland supports long-term value.

Rental Demand

High, driven by proximity to SF, transit, and lifestyle amenities.

Buyer Competition

Moderate; cash buyers and investors active in the market.

Best For

  • Young professionals
  • Investors
  • Empty nesters seeking urban lifestyle

Potential Concerns

  • Limited green space
  • Noise from trains/port
  • School quality for families

Professional Recommendations

1

Tour at different times of day to address noise and activity concerns.

2

Highlight unique architectural features and history in marketing.

3

Leverage virtual tours and drone footage to showcase waterfront views.

4

Network with local businesses to offer buyers a sense of community.

5

Stay updated on new developments and HOA policies for each building.

Competitive Analysis

Comparable Markets

  • Uptown Oakland
  • Lake Merritt
  • Emeryville
  • South Beach (SF)

Market Positioning

Premium urban waterfront living at a lower price point than comparable SF neighborhoods.

Competitive Advantages

  • Waterfront location
  • Modern industrial architecture
  • Direct ferry access to SF

Price Comparison

Typically 20–30% less expensive than similar units in San Francisco waterfront areas.

Investment Metrics

3.5%–4.5% for long-term rentals; higher for furnished short-term rentals
Cap Rates
4%–5% gross yield typical for 1–2BR units
Rental Yields
18–22, favorable for investors compared to SF
Price-to-Rent
Positive for well-priced units with strong rental demand
Cash Flow
3%–5% annual appreciation expected over next 3 years barring major economic shifts
Appreciation

Buyer Journey Insights

First-Time Buyers

Attracted by urban lifestyle, walkability, and modern amenities. May need education on HOA fees and urban living trade-offs.

Move-Up Buyers

Seek larger units or waterfront views; value newer construction and building amenities.

Downsizers

Appreciate low-maintenance living, security, and proximity to dining/entertainment.

Investors

Focus on rental demand, cap rates, and appreciation potential. Short-term rental restrictions should be reviewed.

Relocators

Drawn by access to SF, ferry, and vibrant neighborhood culture.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

Related Market Intelligence

Explore connected markets and opportunities