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Legacy (including Legacy West)

Plano, TX

Neighborhood Market Analysis

Q3 2025 Report
$550,000–$656,000 (as of June–July 2025, depending on property type and subarea)
Median Home Price
70–85 (high for Plano; Legacy West is among the most walkable areas in DFW suburbs)
Walkability Score
Consistently A/A+ (Plano ISD); among the highest in North Texas.
School Rating

Location Overview

Neighborhood Boundaries

Roughly bounded by State Highway 121 (north), Dallas North Tollway (west), Legacy Drive (south), and Coit Road (east); includes Legacy West mixed-use development.

Zip Codes

7502475025

Market Data Summary

Price RangeCondos/townhomes: $400,000–$700,000; Single-family homes: $650,000–$1.5M+; Luxury homes: $1M–$3M+
Price per Sq Ft$275–$350/sq ft (varies by property type and finish)
Inventory LevelsModerate to low; around 17 new listings per week in Plano, with Legacy/Legacy West among the most sought-after submarkets.

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesTownhomesCondosLuxury apartments (in mixed-use developments)

Architectural Styles

Modern contemporaryTransitionalTraditional brickMediterranean (select luxury homes)

Property Details

Typical Lot SizesSingle-family: 0.15–0.25 acres; Townhomes/condos: N/A (shared amenities)
Home Age RangeMost homes built 2000–2024; Legacy West features new construction (2017–present)
Construction QualityHigh; luxury finishes, energy-efficient features, smart home tech common in newer builds.

Community Profile

Demographics & Lifestyle

Demographics

Diverse, highly educated, affluent; median household income ~$146,000; significant population of professionals and executives, many with families.

Community Vibe

Urban-suburban blend; vibrant, walkable, with a focus on lifestyle and convenience.

Typical Residents

  • Corporate professionals
  • Relocating families
  • Empty nesters
  • Young professionals

Family Friendly

Very; top-rated schools, parks, and community events attract families.

Amenities & Lifestyle

Parks & Recreation

  • • Windhaven Meadows Park
  • • Arbor Hills Nature Preserve (nearby)
  • • Community green spaces
  • • Onsite fitness centers (in mixed-use developments)

Dining Options

  • • Haywire
  • • Del Frisco’s Double Eagle Steakhouse
  • • Legacy Hall eateries
  • • Tommy Bahama Restaurant & Bar

Shopping Centers

  • • Shops at Legacy
  • • Legacy West
  • • Stonebriar Centre (nearby)

Local Businesses

  • • Legacy Hall (food hall)
  • • Neighborhood boutiques
  • • Fitness studios
  • • Coffee shops

Education & Schools

Consistently A/A+ (Plano ISD); among the highest in North Texas.
Overall School Rating

Elementary Schools

  • • Barksdale Elementary
  • • Haun Elementary

Middle Schools

  • • Renner Middle School
  • • Robinson Middle School

High Schools

  • • Jasper High School
  • • Plano West Senior High

Private Schools

  • • Prince of Peace Christian School
  • • Prestonwood Christian Academy

Transportation & Accessibility

Transit & Roads

Public Transit

  • • DART bus service
  • • Plano local shuttles

Major Roads

  • • Dallas North Tollway
  • • State Highway 121
  • • Legacy Drive

Commute & Walkability

Commute Times20–30 minutes to Dallas CBD (off-peak); 10–15 minutes to major corporate campuses (Toyota HQ, JPMorgan Chase, Liberty Mutual)
WalkabilityExcellent within Legacy West; car needed for broader Plano access.
ParkingAmple structured parking in mixed-use areas; garages/driveways for single-family homes.

Marketing Intelligence

Target Buyer Types

  • Corporate transferees
  • Affluent families
  • Empty nesters downsizing
  • Young professionals

Key Selling Points

  • Walkable urban-suburban lifestyle
  • Top-rated schools
  • Proximity to major employers
  • Luxury finishes and new construction

Pricing Considerations

Price competitively within submarket; staged, move-in-ready homes command premium; overpricing leads to longer DOM even in hot market.

Common Objections & Response Strategies

Objection: Higher property taxes than national average

Response Strategy:

Highlight no state income tax, excellent schools, and city services that taxes support.

Objection: Premium home prices vs. other Plano neighborhoods

Response Strategy:

Emphasize superior walkability, amenities, and long-term value retention.

Objection: Event and traffic noise in Legacy West core

Response Strategy:

Point out soundproofing in new construction and quieter options on neighborhood periphery.

Investment Insights

Investment Potential

Appreciation Potential

Strong; 2.9–7% annual appreciation projected for 2025, especially in luxury and mixed-use segments.

Rental Demand

High; corporate relocations and executive rentals drive demand for upscale apartments and townhomes.

Buyer Competition

Intense in $1M+ and new construction segments; multiple offers common for turnkey properties.

Best For

  • Relocating executives
  • Families seeking top schools
  • Investors targeting luxury rentals
  • Young professionals wanting urban lifestyle

Potential Concerns

  • Higher property taxes (1.37%)
  • Premium pricing vs. other Plano areas
  • Limited inventory for entry-level buyers

Professional Recommendations

1

Leverage professional staging and high-end photography to showcase lifestyle.

2

Target marketing to corporate relocation departments and executive rental agencies.

3

Highlight walkability, amenities, and school ratings in all materials.

4

Stay updated on new construction and upcoming retail/dining openings to inform buyers.

5

Prepare for multiple-offer scenarios and advise buyers on competitive bidding strategies.

Competitive Analysis

Comparable Markets

  • Frisco (The Star, Frisco Station)
  • Addison Circle
  • Uptown Dallas

Market Positioning

Premier urban-suburban enclave for affluent, lifestyle-driven buyers.

Competitive Advantages

  • Best walkability in Plano
  • Top schools and corporate proximity
  • Newest luxury inventory

Price Comparison

Priced above most Plano neighborhoods; competitive with Frisco’s luxury developments and select Dallas urban villages.

Investment Metrics

3.5–4.5% for luxury rentals; slightly higher for townhomes/condos
Cap Rates
4–5% gross annual yield typical for upscale units
Rental Yields
~21–23 (reflects premium market)
Price-to-Rent
Positive for well-leveraged executive rentals; break-even or slightly negative for luxury single-family unless purchased below market.
Cash Flow
2.9–7% annual, depending on property type and market segment.
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to price point; best suited for dual-income professionals or those with significant down payment.

Move-Up Buyers

Ideal for families upgrading for schools and lifestyle; strong equity growth potential.

Downsizers

Attractive for empty nesters seeking walkability and low-maintenance living in luxury condos/townhomes.

Investors

Strong rental demand and appreciation; focus on executive housing and short-term corporate rentals.

Relocators

Highly desirable due to proximity to major employers, schools, and amenities.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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