Plano

TXDallas-Fort Worth-Arlington

Real Estate Market Analysis

Q3 2025 Report
$543,490 (June 2025, +4% YoY)
Median Home Price
~288,000 (2025 est.)
Population
$105,000+ (2025 est.)
Median Income
Plano ISD: A+ (Niche, 2025)
School District Rating

Market Overview

Property Values

$543,490 (June 2025, +4% YoY)
Median Home Price
$227 (June 2025)
Price per Sq Ft
+4% (list price), -1.5% to -4.1% (average value YoY, depending on source)
YoY Change

Market Performance

Days on Market14–51 days (median to pending: 14 days; average: 51 days, 25.9% faster YoY)
Market TypeSeller-friendly, but with rising inventory and some price softening
Months of SupplyData not explicitly stated; inventory up 15% MoM, suggesting increasing supply

Sales Activity

Sales Volume1,356 homes for sale (June 2025, +15% MoM)
Metro AreaDallas-Fort Worth-Arlington
Population~288,000 (2025 est.)

Economic Indicators

Employment & Growth

Unemployment Rate~3.5% (Dallas-Plano-Irving MSA, 2025 est.)
Job Growth Rate~2.5% YoY (DFW region, 2025 est.)
Median Household Income$105,000+ (2025 est.)

Major Employers

  • Toyota North America
  • Liberty Mutual
  • JPMorgan Chase
  • Frito-Lay/PepsiCo
  • Capital One

Demographics

~288,000 (2025 est.)
Population
39.5 years
Median Age
~1.2% annually (2024–2025 est.)
Population Growth
~57% bachelor’s degree or higher
Education Level

Family Composition

Predominantly families and professionals; high proportion of married households with children

Key Industries

TechnologyFinancial ServicesCorporate HeadquartersHealthcareTelecommunications

Education

School District

Plano ISD: A+ (Niche, 2025)
District Rating

Top Schools

  • Plano West Senior High
  • Jasper High School
  • Skaggs Elementary

Higher Education

  • Collin College
  • UT Dallas (nearby Richardson)

Infrastructure & Development

Major Projects

  • Legacy West mixed-use expansion
  • Plano Downtown revitalization
  • Collin Creek Mall redevelopment

Transportation

  • DART Silver Line rail expansion (2025–2026)
  • US-75 and Dallas North Tollway enhancements

Planned Developments

  • New corporate campuses (e.g., JPMorgan Chase expansion)
  • Residential and mixed-use projects in Legacy and East Plano

Lifestyle & Amenities

Recreation

  • Arbor Hills Nature Preserve
  • Oak Point Park & Nature Preserve

Dining & Entertainment

  • Legacy West
  • The Shops at Legacy
  • Downtown Plano Arts District

Cultural Attractions

  • Plano Balloon Festival
  • Interurban Railway Museum

Investment Analysis

Investment Opportunities

  • Strong rental demand from corporate relocations
  • Value-add opportunities in older neighborhoods
  • Condos/townhomes attractive for first-time buyers and investors

Growth Outlook

Moderate; stable demand but price appreciation slowing

Market Risks

  • Potential for further price softening if inventory continues to rise
  • Affordability concerns for entry-level buyers
  • Competition from new construction

Rental Market

Healthy; low vacancy, strong demand for quality rentals

Marketing Intelligence

Target Demographics

  • Corporate transferees
  • Young professionals
  • Families with school-age children
  • Investors seeking stable returns

Marketing Channels

  • Zillow/Realtor.com
  • Social media (Facebook, Instagram)
  • Local relocation networks

Pricing Strategies

List slightly below recent comps to drive multiple offers; adjust quickly if no activity in 2 weeks

Common Objections & Response Strategies

Objection: Prices seem high compared to last year.

Response Strategy:

Show data on recent price stabilization and increased inventory, highlighting negotiation opportunities.

Objection: Rising mortgage rates make buying less attractive.

Response Strategy:

Present lender options (rate buydowns, ARMs) and compare rent vs. buy scenarios.

Objection: Uncertainty about future market direction.

Response Strategy:

Share long-term growth trends, strong local economy, and Plano’s resilience in past cycles.

Professional Recommendations

1

Advise sellers to price competitively and stage for maximum appeal.

2

Educate buyers on negotiation leverage as inventory rises.

3

Target marketing to corporate transferees and families seeking top schools.

4

Monitor inventory and price trends weekly for timely adjustments.

5

Leverage digital marketing and relocation networks for maximum exposure.

Competitive Analysis

Comparable Markets

  • Frisco, TX
  • McKinney, TX
  • Allen, TX

Market Positioning

Premium suburb with strong schools and employment base; slightly higher price point than nearby suburbs

Competitive Advantages

  • Top-rated schools
  • Corporate headquarters concentration
  • Diverse housing stock

Price Comparison

Plano’s median price per sq ft ($227) is higher than McKinney/Allen but lower than Frisco’s luxury segments

Investment Metrics

~4.5%–5.2% (2025 est., single-family rentals)
Cap Rates
~5% gross yield (median)
Rental Yields
~20–22
Price-to-Rent
Positive for well-located properties, especially condos/townhomes
Cash Flow
1–3% annual appreciation (2025–2026 est.)
Appreciation

Buyer Journey Insights

First-Time Buyers

Condos/townhomes offer entry-level affordability; down payment assistance and lender incentives available.

Move-Up Buyers

Strong equity positions allow for trading up; focus on newer or larger homes in top school zones.

Downsizers

Active adult and low-maintenance communities available; proximity to healthcare and amenities is a draw.

Investors

Steady rental demand, especially near corporate campuses; value-add and short-term rental opportunities exist.

Relocators

Corporate relocation support is robust; agents should highlight schools, amenities, and commute options.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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