Deerfield

Plano, TX

Neighborhood Market Analysis

Q3 2025 Report
$598,500 (July 2025)
Median Home Price
45 (car-dependent, but walkable within the neighborhood)
Walkability Score
Plano ISD schools are highly rated, with most Deerfield-zoned schools scoring 8–10/10 on major school rating platforms.
School Rating

Location Overview

Neighborhood Boundaries

Generally bounded by Legacy Dr (south), Coit Rd (east), Ohio Dr (west), and Hedgecoxe Rd (north).

Zip Codes

75024

Market Data Summary

Price Range$449,990 to $985,000
Price per Sq FtApproximately $210–$240/sq ft (2025 estimate)
Inventory LevelsModerate; inventory has increased slightly since 2023 but remains below pre-pandemic levels.

Property Characteristics

Home Types & Architecture

Home Types

Single-family homes

Architectural Styles

TraditionalTransitionalContemporary (select remodels)

Property Details

Typical Lot Sizes0.18 to 0.28 acres
Home Age RangeBuilt 1986–2010, most between 1988–2000
Construction QualityAbove average; many homes feature custom or semi-custom builds, brick exteriors, and recent renovations.

Community Profile

Demographics & Lifestyle

Demographics

Predominantly families and professionals; diverse, with a strong presence of established households and some younger families moving in.

Community Vibe

Quiet, upscale suburban; pride of ownership is evident. Social, with block parties and neighborhood gatherings.

Typical Residents

  • Families with children
  • Established professionals
  • Executives
  • Some retirees

Family Friendly

Highly family-friendly; active HOA, community events, and holiday celebrations (notably Christmas lights).

Amenities & Lifestyle

Parks & Recreation

  • Russell Creek Park (nearby)
  • Neighborhood greenbelts and playgrounds
  • Community tennis courts

Dining Options

  • Legacy West (5 min drive)
  • Shops at Legacy
  • Local restaurants along Legacy Dr

Shopping Centers

  • Legacy West
  • Stonebriar Centre (Frisco)
  • Shops at Willow Bend

Local Businesses

  • Coffee shops
  • Dry cleaners
  • Fitness studios (nearby)

Education & Schools

Plano ISD schools are highly rated, with most Deerfield-zoned schools scoring 8–10/10 on major school rating platforms.
Overall School Rating

Elementary Schools

  • Haun Elementary
  • Andrews Elementary

Middle Schools

  • Robinson Middle School

High Schools

  • Jasper High School
  • Plano West Senior High

Private Schools

  • Prestonwood Christian Academy (nearby)
  • Prince of Peace Catholic School

Transportation & Accessibility

Transit & Roads

Public Transit

  • DART bus lines (limited)

Major Roads

  • Legacy Dr
  • Coit Rd
  • Ohio Dr
  • Dallas North Tollway (5 min access)

Commute & Walkability

Commute Times20–30 min to Dallas CBD; 10–15 min to major corporate campuses (Toyota, JPMorgan Chase, Liberty Mutual)
WalkabilityLow for errands, moderate for recreation within neighborhood
ParkingAmple street and driveway parking; garages standard.

Marketing Intelligence

Target Buyer Types

  • Families with school-aged children
  • Corporate relocators
  • Move-up buyers
  • Executives

Key Selling Points

  • Top-rated Plano ISD schools
  • Large lots and spacious homes
  • Active, safe community
  • Proximity to Legacy West and major employers

Pricing Considerations

Homes with recent updates, pools, or premium lots command a 5–10% premium. Outdated homes may linger unless priced competitively.

Common Objections & Response Strategies

Objection: Some homes are dated or need renovation.

Response Strategy:

Highlight recent neighborhood sales of updated homes and provide renovation cost estimates; emphasize long-term value and customization potential.

Objection: HOA restrictions are too strict.

Response Strategy:

Explain the benefits of HOA (property values, community events, security) and provide clear HOA guidelines upfront.

Objection: Higher price point compared to older Plano neighborhoods.

Response Strategy:

Showcase superior amenities, school ratings, and recent appreciation trends.

Investment Insights

Investment Potential

Appreciation Potential

Moderate to strong; steady long-term growth due to school quality and location.

Rental Demand

Good, especially for corporate relocations and families seeking Plano ISD.

Buyer Competition

Moderate; updated homes and those with pools or recent renovations attract multiple offers.

Best For

  • Families
  • Corporate transferees
  • Move-up buyers

Potential Concerns

  • Older homes may need updates
  • HOA restrictions on exterior changes

Professional Recommendations

1

Leverage school ratings and community events in marketing materials.

2

Stage homes to highlight open layouts and outdoor spaces.

3

Educate buyers on HOA benefits and neighborhood culture.

4

Network with corporate relocation services and HR departments.

5

Monitor inventory closely and price competitively for homes needing updates.

6

Host open houses during holiday light season to showcase community spirit.

Competitive Analysis

Comparable Markets

  • Kings Ridge
  • Wellington at Preston Meadows
  • Normandy Estates

Market Positioning

Upscale, family-oriented, established neighborhood with strong schools and amenities.

Competitive Advantages

  • Larger lots and homes than many nearby subdivisions
  • Stronger sense of community and HOA engagement
  • Proximity to top employers and shopping

Price Comparison

Slightly higher than older Plano neighborhoods, but lower than new construction in Frisco or West Plano.

Investment Metrics

3.5%–4.2% (2025 estimate)
Cap Rates
4%–4.5% gross yield
Rental Yields
Approximately 18–20
Price-to-Rent
Neutral to slightly positive for long-term holds; best for appreciation and stability.
Cash Flow
3%–5% annual appreciation expected over next 3 years.
Appreciation

Buyer Journey Insights

First-Time Buyers

Less common due to price point, but possible for dual-income households; may need education on HOA and renovation costs.

Move-Up Buyers

Ideal segment; attracted by larger homes, schools, and community amenities.

Downsizers

Some interest in smaller homes or those with low-maintenance lots; limited inventory for this segment.

Investors

Attracted by stable rental demand and appreciation, but yields are moderate; best for long-term hold.

Relocators

Strong demand due to proximity to corporate campuses and top schools; often seek updated, turnkey homes.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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