Sellwood-Moreland

Portland, OR

Neighborhood Market Analysis

Q3 2025 Report
$605,000 (June 2025)
Median Home Price
77–85 (Very Walkable, per Walk Score)
Walkability Score
Generally above-average; elementary schools often rated 7–9/10.
School Rating

Location Overview

Neighborhood Boundaries

North: SE Powell Blvd; South: SE Tacoma St; East: Willamette River; West: SE 17th Ave (approximate, includes Sellwood and Westmoreland subareas)

Zip Codes

9720297206

Market Data Summary

Price Range$500,000–$800,000+ (most sales $500K–$700K)
Price per Sq Ft$360 (June 2025)
Inventory LevelsRising inventory, but still competitive; 24 homes sold/pending in May 2025, up 50% MoM[1].

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesTownhomesCondosSmall multi-family

Architectural Styles

CraftsmanBungalowVictorianMid-centuryContemporary infill

Property Details

Typical Lot Sizes3,000–6,000 sq ft (varies by subarea)
Home Age RangeEarly 1900s–present (many 1920s–1940s, plus new infill)
Construction QualityGenerally high; mix of historic charm and modern renovations.

Community Profile

Demographics & Lifestyle

Demographics

Diverse, with a mix of young professionals, families, and long-term residents; median age ~38; higher education levels than city average.

Community Vibe

Walkable, vibrant, and community-oriented; strong local identity; active neighborhood association.

Typical Residents

  • Young professionals
  • Families with children
  • Retirees
  • Remote workers

Family Friendly

Very; parks, playgrounds, and family events are abundant.

Amenities & Lifestyle

Parks & Recreation

  • Sellwood Riverfront Park
  • Oaks Bottom Wildlife Refuge
  • Westmoreland Park
  • Springwater Corridor Trail

Dining Options

  • Papa Haydn
  • Gino's Restaurant & Bar
  • Saburo's Sushi
  • Grand Central Bakery

Shopping Centers

  • Sellwood Moreland Business District
  • Antique Row
  • Nearby grocery and boutique shops

Local Businesses

  • New Seasons Market
  • Blue Kangaroo Coffee Roasters
  • Sellwood Yoga
  • Cloud City Ice Cream

Education & Schools

Generally above-average; elementary schools often rated 7–9/10.
Overall School Rating

Elementary Schools

  • Llewellyn Elementary
  • Duniway Elementary

Middle Schools

  • Sellwood Middle School

High Schools

  • Cleveland High School

Private Schools

  • St. Agatha Catholic School
  • Riverdale Grade School (nearby)

Transportation & Accessibility

Transit & Roads

Public Transit

  • TriMet bus lines 70, 99, 19
  • MAX Orange Line (nearby)

Major Roads

  • SE Tacoma St
  • SE Milwaukie Ave
  • SE 17th Ave

Commute & Walkability

Commute Times15–25 min to downtown Portland by car; 30–40 min by transit or bike.
WalkabilityVery walkable; most errands can be accomplished on foot.
ParkingStreet parking generally available but can be tight near business district.

Marketing Intelligence

Target Buyer Types

  • Young families
  • Dual-income professionals
  • Empty nesters/downsizers
  • Investors

Key Selling Points

  • Walkable, vibrant neighborhood
  • Top-rated schools
  • Access to parks and river
  • Historic homes with character

Pricing Considerations

Price competitively; most homes sell above asking, but buyers are value-conscious due to recent price softening.

Common Objections & Response Strategies

Objection: Older homes may require significant maintenance.

Response Strategy:

Highlight recent updates, pre-inspections, and local contractor resources.

Objection: Higher property taxes compared to suburbs.

Response Strategy:

Emphasize walkability, amenities, and lower transportation costs.

Objection: Limited parking near business district.

Response Strategy:

Point out walkability, bike/transit options, and available street parking on side streets.

Objection: Flooding risk near river or wetlands.

Response Strategy:

Provide flood zone maps, insurance options, and note city mitigation efforts.

Investment Insights

Investment Potential

Appreciation Potential

Moderate; recent YoY price declines but long-term stability due to location and amenities[1][2].

Rental Demand

Strong; high demand for single-family and multifamily rentals, especially among young professionals and families.

Buyer Competition

High; most homes sell above asking and quickly (16 DOM avg)[1].

Best For

  • Owner-occupants seeking walkable lifestyle
  • Investors targeting stable rental income
  • Families seeking strong schools

Potential Concerns

  • Rising property taxes
  • Older home maintenance
  • Occasional flooding risk

Professional Recommendations

1

Educate buyers on fast-moving market and need for pre-approval.

2

Leverage local amenities and community events in marketing.

3

Network with local businesses for cross-promotion.

4

Highlight both historic charm and modern upgrades in listings.

5

Prepare sellers for multiple-offer scenarios and strategic pricing.

6

Advise buyers on flood risk and home maintenance for older properties.

Competitive Analysis

Comparable Markets

  • Eastmoreland
  • Brooklyn
  • Milwaukie (adjacent city)

Market Positioning

Premium close-in neighborhood with strong community and lifestyle appeal.

Competitive Advantages

  • Superior walkability and amenities
  • Historic character
  • Access to river and parks

Price Comparison

Priced below Eastmoreland but above Brooklyn and Milwaukie; offers better walkability and amenities than most nearby areas.

Investment Metrics

3.8%–4.5% (single-family rentals)
Cap Rates
4%–5% gross annual yield typical
Rental Yields
~18–20 (moderate for Portland)
Price-to-Rent
Positive for well-priced properties, especially with ADUs or multifamily
Cash Flow
Modest (1–3% annualized next 3 years, barring major economic shifts)
Appreciation

Buyer Journey Insights

First-Time Buyers

Competitive but accessible; focus on smaller homes or condos; be prepared for quick decisions and over-asking offers.

Move-Up Buyers

Good selection of larger homes with character; opportunity to buy with equity from previous sale.

Downsizers

Appealing walkability and amenities; single-level and low-maintenance options available but limited.

Investors

Strong rental demand and stable returns; focus on properties with ADU or multifamily potential.

Relocators

Desirable for those seeking urban lifestyle with suburban feel; easy access to downtown and airport.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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