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Terry Sanford

Fayetteville, NC

Neighborhood Market Analysis

Q3 2025 Report
$257,000 (upper end), $125,000 (entry-level)
Median Home Price
64 (moderate; higher in Haymount and near downtown)
Walkability Score
Generally B-rated public schools; strong arts and AP programs.
School Rating

Location Overview

Neighborhood Boundaries

Northern Fayetteville, adjacent to downtown, extends from All American Freeway to Bragg Boulevard, includes Haymount and areas near Skibo Road and up to Fort Bragg.

Zip Codes

28301283032830428305

Market Data Summary

Price Range$110,000 - $1,000,000+
Price per Sq Ft$130 - $180 (varies by property type and age)
Inventory LevelsLow to moderate; 430 homes for sale as of July 2025, but most move quickly in popular price bands.

Property Characteristics

Home Types & Architecture

Home Types

Single-family homesTownhousesMid-rise apartmentsDuplexes

Architectural Styles

Midcentury modernRanchColonial RevivalCraftsmanTraditional brick

Property Details

Typical Lot Sizes0.15 - 0.35 acres (larger in Haymount, smaller near downtown)
Home Age Range1940s-1990s (majority), with some new infill and renovations
Construction QualityGenerally solid, with older homes featuring brick or wood exteriors; newer infill offers modern amenities.

Community Profile

Demographics & Lifestyle

Demographics

Diverse, with a mix of military families, university staff/students, young professionals, and long-term residents.

Community Vibe

Established, historic, and vibrant; strong sense of community, especially in Haymount and near schools.

Typical Residents

  • Military families
  • University staff/students
  • Young professionals
  • Retirees

Family Friendly

Yes; good schools, parks, and community events attract families.

Amenities & Lifestyle

Parks & Recreation

  • • Honeycutt Park
  • • Haymount Recreation Center
  • • Golf course nearby

Dining Options

  • • Global eateries
  • • Sports bars
  • • Local bakeries
  • • Casual and upscale restaurants

Shopping Centers

  • • Westwood Shopping Center
  • • Cross Creek Mall
  • • Local strip malls

Local Businesses

  • • Coffee shops
  • • Boutique retailers
  • • Fitness studios
  • • Barbershops

Education & Schools

Generally B-rated public schools; strong arts and AP programs.
Overall School Rating

Elementary Schools

  • • Alma O. Easom Elementary (B rating)
  • • Margaret Willis Elementary (C rating)

Middle Schools

  • • R. Max Abbott Middle (B rating)

High Schools

  • • Terry Sanford High School (B rating, AP Capstone program)

Private Schools

  • • Several small private and parochial schools nearby

Transportation & Accessibility

Transit & Roads

Public Transit

  • • Fayetteville Area System of Transit (FAST) bus routes

Major Roads

  • • All American Freeway
  • • Bragg Boulevard
  • • Skibo Road

Commute & Walkability

Commute Times10-15 minutes to Fort Bragg, 5-10 minutes to downtown, 15-20 minutes to Cross Creek Mall.
WalkabilityModerate; highly walkable in Haymount and near shopping/dining corridors.
ParkingAmple street and driveway parking in most areas; some congestion near schools and downtown.

Marketing Intelligence

Target Buyer Types

  • Military families
  • University employees
  • Young professionals
  • Investors

Key Selling Points

  • Central location
  • Diverse housing stock
  • Strong schools
  • Walkable amenities

Pricing Considerations

Price competitively in the $150K-$350K range for fastest sales; premium for renovated or historic homes.

Common Objections & Response Strategies

Objection: Concerns about crime near Bragg Boulevard or downtown.

Response Strategy:

Provide hyperlocal crime data, highlight safer subareas, and discuss neighborhood watch programs.

Objection: Older homes may need costly updates.

Response Strategy:

Showcase recent renovations, offer home warranty, and provide contractor recommendations.

Objection: School ratings vary.

Response Strategy:

Highlight top-rated schools in the zone and unique programs (AP Capstone, arts).

Investment Insights

Investment Potential

Appreciation Potential

Moderate to strong, especially for renovated homes and those in Haymount or near schools.

Rental Demand

High, driven by military, university, and medical staff.

Buyer Competition

Strong in the $150K-$350K range; multiple offers common for move-in-ready homes.

Best For

  • Military relocators
  • First-time buyers
  • Investors seeking stable rental income
  • Families valuing schools

Potential Concerns

  • Older homes may need updates
  • Crime in select corridors
  • Some streets in disrepair

Professional Recommendations

1

Emphasize hyperlocal expertise and recent sales analysisData.

2

Network with military relocation specialists and university HR departments.

3

Stage homes to highlight flexible living spaces and outdoor amenities.

4

Educate buyers on micro-neighborhood differences within Terry Sanford.

5

Leverage digital marketing with neighborhood video tours and testimonials.

Competitive Analysis

Comparable Markets

  • Haymount
  • Vanstory Hills
  • Westover

Market Positioning

Position as Fayetteville’s most versatile and centrally located neighborhood, ideal for both families and investors.

Competitive Advantages

  • Central location
  • Diverse housing options
  • Strong rental demand

Price Comparison

Priced above Westover, below Vanstory Hills; Haymount subarea commands a premium.

Investment Metrics

5.5% - 7% (typical for single-family rentals)
Cap Rates
6% - 8% gross yield on well-located properties
Rental Yields
14-16 (favorable for investors)
Price-to-Rent
Positive cash flow achievable with 20% down on most properties under $300K
Cash Flow
3-5% annual appreciation expected through 2026
Appreciation

Buyer Journey Insights

First-Time Buyers

Wide range of affordable options and down payment assistance available; strong community support.

Move-Up Buyers

Opportunity to secure larger, renovated homes in established areas like Haymount.

Downsizers

Charming smaller homes and townhouses with low maintenance; walkable to amenities.

Investors

High rental demand, stable tenant base, and favorable price-to-rent ratios.

Relocators

Military and university-affiliated buyers benefit from proximity and community resources.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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