Fayetteville

NCFayetteville Metropolitan Statistical Area

Real Estate Market Analysis

Q3 2025 Report
$241,292 (June 2025)
Median Home Price
~208,000 (2024 est.)
Population
$48,000 (2024 est.)
Median Income
Cumberland County Schools: B- (Niche, 2025)
School District Rating

Market Overview

Property Values

$241,292 (June 2025)
Median Home Price
$148 (June 2025)
Price per Sq Ft
+5.7% (June 2024–June 2025)
YoY Change

Market Performance

Days on Market45 days (June 2025, up 75.8% YoY)
Market TypeSomewhat competitive, shifting toward buyer-friendly
Months of SupplyNot explicitly stated; inventory rising YoY

Sales Activity

Sales Volume261 homes sold/pending (June 2025, down 26.3% MoM)
Metro AreaFayetteville Metropolitan Statistical Area
Population~208,000 (2024 est.)

Economic Indicators

Employment & Growth

Unemployment Rate~5.2% (2024 est., local data)
Job Growth Rate~1.1% (2024 est.)
Median Household Income$48,000 (2024 est.)

Major Employers

  • Fort Liberty (formerly Fort Bragg)
  • Cape Fear Valley Health System
  • Cumberland County Schools
  • Walmart Distribution
  • Goodyear Tire & Rubber Company

Demographics

~208,000 (2024 est.)
Population
30.6 years
Median Age
+0.6% (2023–2024 est.)
Population Growth
26% bachelor's degree or higher
Education Level

Family Composition

Diverse; strong military and young family presence

Key Industries

Military/DefenseHealthcareEducationRetailManufacturing

Education

School District

Cumberland County Schools: B- (Niche, 2025)
District Rating

Top Schools

  • Massey Hill Classical High
  • Cross Creek Early College
  • Terry Sanford High

Higher Education

  • Fayetteville State University
  • Methodist University
  • Fayetteville Technical Community College

Infrastructure & Development

Major Projects

  • I-295 Fayetteville Outer Loop expansion (ongoing, 2025)
  • Downtown revitalization projects

Transportation

  • I-295 completion (improving access to Fort Liberty and I-95)
  • Fayetteville Regional Airport upgrades

Planned Developments

  • Mixed-use developments downtown
  • New residential subdivisions in western and northern suburbs

Lifestyle & Amenities

Recreation

  • Cape Fear River Trail
  • Clark Park Nature Center
  • Lake Rim Park

Dining & Entertainment

  • Downtown Hay Street restaurants
  • Segra Stadium (minor league baseball)
  • Crown Complex events

Cultural Attractions

  • Airborne & Special Operations Museum
  • Fayetteville Symphony Orchestra
  • Arts Council of Fayetteville

Investment Analysis

Investment Opportunities

  • Rising rental demand from military and healthcare workers
  • Affordable entry prices compared to state/national averages
  • Downtown redevelopment and mixed-use projects

Growth Outlook

Moderate; stable demand but slower appreciation expected through 2025

Market Risks

  • Slowing sales volume and rising days on market
  • Potential for overbuilding in some suburbs
  • Interest rate sensitivity

Rental Market

Strong; high demand from transient military population, median rent ~$1,350/mo

Marketing Intelligence

Target Demographics

  • Military families
  • First-time buyers
  • Healthcare professionals
  • Investors seeking cash flow

Marketing Channels

  • Military relocation networks
  • Zillow/Realtor.com
  • Social media (Facebook, Instagram)
  • Local real estate groups

Pricing Strategies

List slightly below recent comps to attract offers in a slower market

Common Objections & Response Strategies

Objection: Homes are taking longer to sell.

Response Strategy:

Emphasize increased inventory gives buyers more choices and negotiating power.

Objection: Worried about school ratings.

Response Strategy:

Provide data on top-performing magnet and charter schools, and local private options.

Objection: Concerned about slow appreciation.

Response Strategy:

Highlight strong rental demand and stable cash flow potential, especially for investors.

Professional Recommendations

1

Price listings competitively and monitor inventory trends weekly.

2

Target marketing to military and healthcare professionals.

3

Educate buyers on VA loan benefits and local grant programs.

4

Advise investors to focus on cash flow over appreciation.

5

Highlight proximity to Fort Liberty, hospitals, and top schools in all marketing.

Competitive Analysis

Comparable Markets

  • Jacksonville, NC
  • Columbia, SC
  • Augusta, GA

Market Positioning

Affordable, stable, and attractive for military/relocation buyers

Competitive Advantages

  • Lower median home price than state/national averages
  • Stable demand from military base

Price Comparison

Fayetteville median price ($241K) well below NC median ($367K) and national median (~$420K)

Investment Metrics

6–7% (single-family rentals, 2025 est.)
Cap Rates
~7% gross yield
Rental Yields
~14–15
Price-to-Rent
Strong for well-located properties near Fort Liberty or hospitals
Cash Flow
0–2% annual through 2025
Appreciation

Buyer Journey Insights

First-Time Buyers

Benefit from affordable prices and VA loan eligibility; competition lower than in 2022–2023.

Move-Up Buyers

Can leverage equity gains from prior years; more inventory to choose from.

Downsizers

Find value in smaller homes or condos, especially near downtown or medical centers.

Investors

Attractive cash flow, but must be selective due to slower appreciation.

Relocators

Military and healthcare relocators find strong support networks and rental options.

This city analysis was generated using comprehensive market data and AI intelligence.

Market conditions change rapidly - consult with local real estate professionals for the most current information.

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