West Floral Park

Santa Ana, CA

Neighborhood Market Analysis

Q3 2025 Report
$1,309,429 (March 2025)
Median Home Price
67 (moderately walkable)
Walkability Score
Public schools are average to above average; private and charter options highly rated.
School Rating

Location Overview

Neighborhood Boundaries

Generally bounded by Memory Lane to the north, Flower Street to the east, 17th Street to the south, and Bristol Street to the west.

Zip Codes

92706

Market Data Summary

Price RangeRecent listings: $1,475,000–$1,550,000 for 4-bed homes (April–July 2025)
Price per Sq FtApprox. $600–$650/sqft (based on recent sales)
Inventory LevelsExtremely low; only 1 home for sale in April 2025, down 75% from previous month.

Property Characteristics

Home Types & Architecture

Home Types

Single-family homes

Architectural Styles

Mid-century ranchTraditional ranchSpanish RevivalCraftsmanBungalow

Property Details

Typical Lot Sizes6,000–12,000 sq ft (many larger lots for the area)
Home Age RangeBuilt 1930s–1960s, many restored or updated
Construction QualityHigh; many homes feature original details, mature landscaping, and quality renovations.

Community Profile

Demographics & Lifestyle

Demographics

Predominantly established professionals, families, and retirees. Diverse, with a strong sense of neighborhood pride.

Community Vibe

Historic, tranquil, and community-oriented. Residents participate in annual home tours, block parties, and gardening events.

Typical Residents

  • Established families
  • Retirees
  • Young professionals seeking character homes

Family Friendly

Very; quiet streets, large yards, and active neighborhood association.

Amenities & Lifestyle

Parks & Recreation

  • West Floral Park greenbelt
  • Nearby Santiago Park
  • Centennial Regional Park

Dining Options

  • Local cafes
  • Casual dining along 17th St and Bristol St

Shopping Centers

  • Bristol Marketplace
  • MainPlace Mall (short drive)

Local Businesses

  • Coffee shops
  • Boutique salons
  • Local markets

Education & Schools

Public schools are average to above average; private and charter options highly rated.
Overall School Rating

Elementary Schools

  • Monroe Elementary

Middle Schools

  • Sierra Preparatory Academy

High Schools

  • Santa Ana High School

Private Schools

  • Mater Dei High School (nearby)
  • Orange County School of the Arts (charter, nearby)

Transportation & Accessibility

Transit & Roads

Public Transit

  • OCTA bus routes along Bristol, 17th, and Flower

Major Roads

  • 17th Street
  • Bristol Street
  • Flower Street

Commute & Walkability

Commute Times10–15 min to downtown Santa Ana; 20–30 min to central Orange County employment hubs; 10 min to I-5 and SR-22 freeways.
WalkabilityModerate; daily errands possible on foot, but car recommended for most shopping.
ParkingExcellent; most homes have driveways and garages, ample street parking.

Marketing Intelligence

Target Buyer Types

  • Move-up buyers
  • Professionals relocating to OC
  • Families seeking historic charm
  • Retirees downsizing from larger estates

Key Selling Points

  • Historic homes with character
  • Large lots and mature trees
  • Active, welcoming community
  • Low crime and tranquil streets

Pricing Considerations

Premium pricing justified by scarcity, home quality, and neighborhood prestige. Price competitively within recent sales range for best results.

Common Objections & Response Strategies

Objection: Higher prices than Santa Ana average

Response Strategy:

Emphasize unique historic value, larger lots, and superior community amenities.

Objection: Limited inventory and few homes available

Response Strategy:

Highlight the exclusivity and stability of the neighborhood; encourage readiness to act quickly.

Objection: Older homes may require maintenance

Response Strategy:

Showcase recent renovations, quality of construction, and availability of inspection reports.

Investment Insights

Investment Potential

Appreciation Potential

Strong; 5.7% YoY growth, historic homes in high demand, limited inventory supports future appreciation.

Rental Demand

Moderate; most homes owner-occupied, but high-quality rentals attract professionals and families.

Buyer Competition

High due to low inventory and unique home stock.

Best For

  • Owner-occupants seeking character homes
  • Long-term investors
  • Buyers valuing community and stability

Potential Concerns

  • Limited inventory
  • Higher price point than Santa Ana average

Professional Recommendations

1

Network with local agents for early access to listings due to low inventory.

2

Educate buyers on the value of historic homes and community involvement.

3

Leverage professional staging and high-quality marketing materials.

4

Prepare buyers for competitive offers and quick decision-making.

5

Highlight neighborhood events and association benefits in all marketing.

Competitive Analysis

Comparable Markets

  • Floral Park
  • Park Santiago
  • Fisher Park

Market Positioning

Premium historic enclave within Santa Ana, appealing to buyers seeking character and community.

Competitive Advantages

  • Larger lots than Park Santiago
  • Quieter, more residential than downtown-adjacent neighborhoods
  • Stronger historic identity than most Santa Ana areas

Price Comparison

West Floral Park median ($1.31M) is significantly higher than Santa Ana citywide ($862K), reflecting its prestige and home quality.

Investment Metrics

3.5–4.2% (estimated, based on rental comps and current prices)
Cap Rates
Low to moderate; most value in appreciation rather than cash flow.
Rental Yields
High (indicative of owner-occupant market)
Price-to-Rent
Limited for traditional rentals; best suited for long-term appreciation or high-end executive rentals.
Cash Flow
Continued above-average appreciation expected due to scarcity and desirability.
Appreciation

Buyer Journey Insights

First-Time Buyers

Challenging due to price point; best suited for buyers with significant down payment or family support.

Move-Up Buyers

Ideal; offers space, prestige, and community for those upgrading from starter homes.

Downsizers

Attractive for retirees seeking single-level living and a quiet environment.

Investors

Best for long-term hold; limited short-term cash flow but strong appreciation.

Relocators

Appealing for professionals and families moving to OC seeking historic charm and community.

This neighborhood analysis was generated using hyperlocal data and AI intelligence.

Neighborhood conditions change - consult with local real estate professionals for the most current information.

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